Plane
Plane shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Plane profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plane is a £215K/yr Amazon United Kingdom market (976K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Plane: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.3% over the last 90 days and 1.8% of searches end in a purchase.
£215K
revenue / yr
Who owns the niche?
The top 5 brands hold 32% of demand, so 68% of the market is open.
68%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 77 products
Top Plane products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VCOSTORE Foam Glider Planes for Kids 2 Pcs Large Airplane Toys 17.3 Polystyrene Aeroplane Toys Flying Gliders Manual EEP Sturdy Suitable for Family Outdoor Sports Parent-Kid Activities
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 3,487
- Age
- 5y ago
AtomDream Tech Electric Aeroplane Toy with Flashing LED Lights & Sounds Bump and Go Airplane Toy Durable ABS Aircraft for Kids Ages 38 for Boys & Girls
- Price
- £11.00
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
Tcvents Airplane Toys Plane 4 Pack Metal Pull Back Aeroplane Toys for Kids
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
m zimoon Kids Transport Cargo Airplane Toy Plane Playset for Boys Ages 3-5
- Price
- £16.87
- Rating
- 4.2/5
- Reviews
- 1,963
- Age
- 5y ago
Neoot Toy Airplane 3 Pack Airplane Launcher Toy 2 Flight Mode Glider LED Foam Glider Plane Outdoor Toys for Kids Ages 4 5 6 7 8 9 10 11 12 Year Old Boys Birthday Gift Educational Flying Kids Toys
- Price
- £10.56
- Rating
- 4.0/5
- Reviews
- 848
- Age
- 2y ago
Trending
90-day click momentum
VYKOBLO Aeroplane Toy with Bump & Go Flashing LED Lights and Sound Kids Airplane Toy for Boys Ages 312 Birthday Gifts (Blue)
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago
FJDRSIG Pull Back Alloy Airplane Toy Mini Aeroplane Toy for Kids
- Price
- £3.77
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)
- Price
- £9.21
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago
JOYIN 16 Pcs Pull Back Airplane Toys Boys Plane Playset Aircraft Incl Helicopter Fighter Bomber Biplane Model Gifts for Toddler Kids 3+ Years Old Kids Presents Treasure Box Toys for Classroom
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 1,900
- Age
- 6y ago
HANGOU Model Airplane American New Zealand Plane Model Plane Airplane for Collection & Gifts
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch dateFJDRSIG Pull Back Alloy Airplane Toy Mini Aeroplane Toy for Kids
- Price
- £3.77
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
VYKOBLO Aeroplane Toy with Bump & Go Flashing LED Lights and Sound Kids Airplane Toy for Boys Ages 312 Birthday Gifts (Blue)
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago
HANGOU Model Airplane American New Zealand Plane Model Plane Airplane for Collection & Gifts
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)
- Price
- £9.21
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago
DXPETA 2 Pcs Model Planes Emirates A380 Airplane Toy Airport Toy A380 Model Plane Aeroplane For Boys & Girls Ages 3-12
- Price
- £7.79
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
53 falling
Sellers
113
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
26%
Top 20: 56%
Open market
64%
- Tcvents8%
- VCOSTORE8%
- AtomDream Tech6%
- Corgi5%
- m zimoon5%
- HANGOU4%
Plane demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.7×
Top Plane search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plane182K/yr
- airplane73K/yr
- plane toys42K/yr
- planes126K/yr
- aeroplane toys75K/yr
- airplane toys77K/yr
- model plane48K/yr
- toy plane44K/yr
- plane model42K/yr
- aeroplane35K/yr
What reviews say buyers love and hate about Plane
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Hours of entertainment”
“Not expensive”
“I am really impressed by the sheer quality of these”
“does not break”
“Easy to use”
What buyers complain about
63% of reviews“Not very durable unfortunately”
“very poor quality build”
“flimsy”
“The box is too big”
“Doesn't exactly look like the picture”
Plane return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plane questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
