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Plane

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 1.8% of searches, so Plane is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£215K/yr976K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
26%top-5 click share · 53 brands · 113 sellers

Flapen Score

Plane against its category

The dotted line is the Toys & Games average. Past it, Plane is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plane 976K times last year and spent an estimated £215K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
976K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
1.8%
Market size, estimated
£215Ka year
Peak month
December3.7× the quietest month
Top search term
plane182K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £3.77 to £29.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.29 that is £1K to £3K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£3.77–£29.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #59 within Hobbies. It carries 608 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#59in Hobbies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
608per listing
Listings tracked
77

04 · Newcomers

Amazon counts 4 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

113

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

26%

Top 20: 56%

Open market

64%

  • Tcvents8%
  • VCOSTORE8%
  • AtomDream Tech6%
  • Corgi5%
  • m zimoon5%
  • HANGOU4%

Demand

Plane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.7×

Search terms

Top Plane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plane182K/yr
  • airplane73K/yr
  • plane toys42K/yr
  • planes126K/yr
  • aeroplane toys75K/yr
  • airplane toys77K/yr
  • model plane48K/yr
  • toy plane44K/yr
  • plane model42K/yr
  • aeroplane35K/yr

Reviews and returns

What reviews say buyers love and hate about Plane

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.10

Not very durable unfortunately

Broken

Broken on first use

Quality-Overall9%−0.01

very poor quality build

Absolute rubbish

Extremely poor quality

Strength9%−0.07

flimsy

Very fragile

arent very sturdy

Size-Overall8%+0.18

The box is too big

Incorrect sizing

It's small

Advertised Vs Actual Product6%−0.06

Doesn't exactly look like the picture

The description is very misleading

not as described

Love

Fun/Entertainment Experience20%+1.61

Hours of entertainment

engaging toy

Fun to use

Value For Money14%+0.91

Not expensive

Excellent Value

Great value

Quality-Overall13%−0.01

I am really impressed by the sheer quality of these

Great quality, easy to set up, and works great

Amazing quality

Durability6%−0.10

does not break

They don't break easily

They are durable

Ease Of Use5%+0.24

Easy to use

easy to fix

Easy to play with

Return

0.9% Return rate 36% Fixable by listing

Size-Overall26%▇██▅▇▇

The box is too big

Incorrect sizing

It's small

Quality-Overall14%█▆▇▆▆▇

very poor quality build

Absolute rubbish

Extremely poor quality

Functionality-Overall13%██▃█▅▇

Doesn't work

One of the blue ones does not work

never to work again

Defective Material/Parts12%▄▅▇█▅▄
Durability5%█▄▂▄▄▃

Not very durable unfortunately

Broken

Broken on first use

FAQ

Common Plane questions

Answered from the same tracked data.