Plane
MaybeThe top 5 brands take only 32% of clicks. But buyers convert on only 1.8% of searches, so Plane is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £215K/yr976K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 26%top-5 click share · 53 brands · 113 sellers
Flapen Score
Plane against its category
The dotted line is the Toys & Games average. Past it, Plane is stronger. Inside it, weaker.
Market
The Plane market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plane 976K times last year and spent an estimated £215K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 976K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £215Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- plane182K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £3.77 to £29.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.29 that is £1K to £3K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £3.77–£29.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #59 within Hobbies. It carries 608 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #59in Hobbies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 608per listing
- Listings tracked
- 77
04 · Newcomers
Amazon counts 4 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Plane products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VCOSTORE Foam Glider Planes for Kids 2 Pcs Large Airplane Toys 17.3 Polystyrene Aeroplane Toys Flying Gliders Manual EEP Sturdy Suitable for Family Outdoor Sports Parent-Kid Activities
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 3,487
- Age
- 5y ago

AtomDream Tech Electric Aeroplane Toy with Flashing LED Lights & Sounds Bump and Go Airplane Toy Durable ABS Aircraft for Kids Ages 38 for Boys & Girls
- Price
- £11.00
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago

Tcvents Airplane Toys Plane 4 Pack Metal Pull Back Aeroplane Toys for Kids
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

m zimoon Kids Transport Cargo Airplane Toy Plane Playset for Boys Ages 3-5
- Price
- £16.87
- Rating
- 4.2/5
- Reviews
- 1,963
- Age
- 5y ago

Neoot Toy Airplane 3 Pack Airplane Launcher Toy 2 Flight Mode Glider LED Foam Glider Plane Outdoor Toys for Kids Ages 4 5 6 7 8 9 10 11 12 Year Old Boys Birthday Gift Educational Flying Kids Toys
- Price
- £10.56
- Rating
- 4.0/5
- Reviews
- 848
- Age
- 2y ago
Trending
90-day click momentum
VYKOBLO Aeroplane Toy with Bump & Go Flashing LED Lights and Sound Kids Airplane Toy for Boys Ages 312 Birthday Gifts (Blue)
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago

FJDRSIG Pull Back Alloy Airplane Toy Mini Aeroplane Toy for Kids
- Price
- £3.77
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)
- Price
- £9.21
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago

JOYIN 16 Pcs Pull Back Airplane Toys Boys Plane Playset Aircraft Incl Helicopter Fighter Bomber Biplane Model Gifts for Toddler Kids 3+ Years Old Kids Presents Treasure Box Toys for Classroom
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 1,900
- Age
- 6y ago

HANGOU Model Airplane American New Zealand Plane Model Plane Airplane for Collection & Gifts
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch date
FJDRSIG Pull Back Alloy Airplane Toy Mini Aeroplane Toy for Kids
- Price
- £3.77
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

VYKOBLO Aeroplane Toy with Bump & Go Flashing LED Lights and Sound Kids Airplane Toy for Boys Ages 312 Birthday Gifts (Blue)
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago

HANGOU Model Airplane American New Zealand Plane Model Plane Airplane for Collection & Gifts
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

Starkvista 16 cm Double-Deck Airplane Model Alloy Diecast Aircraft Collectible for Display Desk Decor and Gift (Red White & Blue Livery)
- Price
- £9.21
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10mo ago

DXPETA 2 Pcs Model Planes Emirates A380 Airplane Toy Airport Toy A380 Model Plane Aeroplane For Boys & Girls Ages 3-12
- Price
- £7.79
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
113
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
26%
Top 20: 56%
Open market
64%
- Tcvents8%
- VCOSTORE8%
- AtomDream Tech6%
- Corgi5%
- m zimoon5%
- HANGOU4%
Demand
Plane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.7×
Search terms
Top Plane search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plane182K/yr
- airplane73K/yr
- plane toys42K/yr
- planes126K/yr
- aeroplane toys75K/yr
- airplane toys77K/yr
- model plane48K/yr
- toy plane44K/yr
- plane model42K/yr
- aeroplane35K/yr
Reviews and returns
What reviews say buyers love and hate about Plane
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very durable unfortunately
Broken
Broken on first use
very poor quality build
Absolute rubbish
Extremely poor quality
flimsy
Very fragile
arent very sturdy
The box is too big
Incorrect sizing
It's small
Doesn't exactly look like the picture
The description is very misleading
not as described
Love
Hours of entertainment
engaging toy
Fun to use
Not expensive
Excellent Value
Great value
I am really impressed by the sheer quality of these
Great quality, easy to set up, and works great
Amazing quality
does not break
They don't break easily
They are durable
Easy to use
easy to fix
Easy to play with
Return
0.9% Return rate 36% Fixable by listing
The box is too big
Incorrect sizing
It's small
very poor quality build
Absolute rubbish
Extremely poor quality
Doesn't work
One of the blue ones does not work
never to work again
Not very durable unfortunately
Broken
Broken on first use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plane questions
Answered from the same tracked data.









