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plague doctors mask

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 21Conversion 12Competition 54Returns 48Price range 77Avg price 88Brand share 55Review moat 89Quality gap 78

Review moat

Great230

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.21

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great£7.65–£41.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£37K

£37K/yr · 187K searches

According to Flapen's Amazon United Kingdom niche tracking, plague doctors mask is a £37K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

plague doctors mask market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£61K–£81K
units × avg price
Conversion rate
1.0%
Avg BSR
#3,886
Page quality
0%
Prime
96%
Sponsored
44%
Out of stock
39.6%
Avg brand age
40 months
Avg seller age
205 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

61

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

22%

  • Spooktacular Creations21%
  • Satar Refes15%
  • Angenster15%
  • GADNOZEL12%
  • Raxwalker9%
  • Celebration Directre6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 61.9×

Top plague doctors mask search terms

  • plague doctor costume103K/yr
  • plague doctor22K/yr
  • plague doctor costume kids32K/yr
  • witch doctor costume4K/yr
  • kids plague doctor costume10K/yr
  • plague doctor costume adult7K/yr
  • plague doctor costume kids 11-1210K/yr
All search terms

Top plague doctors mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£6K20%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plague doctors mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality”

Fun/Entertainment Experience14%

“Great for role play in the bedroom. and halloween”

Value For Money10%

“Great for the price”

Size-Overall8%

“Good fit for my 10 year old”

Soft Feel7%

“Certainly very soft though, good quality & not a bad size”

Advertised Vs Actual Product5%

“So much better than expected”

Shape/Style4%

“the shape is accurate”

What buyers complain about

Shape/Style17%

“it's a shame they come flattened”

Size-Overall15%

“the fit was a bit loose”

Material Quality8%

“the material is mid quality”

Value For Money8%

“OK, value for money it is a bit expensive”

Advertised Vs Actual Product7%

“it doesnt really look like the perfect image in the description to be honest”

Quality-Overall7%

“it is pretty cheap”

Allergies7%

“The velour or fake velvet will likely irritate the skin of many”

Touch/Button Controls7%

“The buttons droop”

Top return reasons

Quality-Overall45%
Size-Overall27%
Compatibility-Overall9%
Advertised Vs Actual Product9%
Comfort-Overall9%

Common questions

Is plague doctors mask profitable to sell on Amazon United Kingdom?
The niche generates £37K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (45/100).
How competitive is the plague doctors mask niche?
18 brands and 61 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in plague doctors mask?
Top complaints mined from reviews: Shape/Style, Size-Overall, Material Quality. The return rate is 3.2%.
When does demand for plague doctors mask peak?
Demand peaks in Oct–Nov; the busiest month runs 61.9× the quietest.
What does it cost to enter the plague doctors mask niche?
Listings span £7.65–£41.03; the average listing price is £20.21 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.