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Plague Doctors Mask

Fail

Shoppers spend only $37K a year here, so Plague Doctors Mask is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£37K/yr187K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
53%top-5 click share · 18 brands · 61 sellers

Flapen Score

Plague Doctors Mask against its category

The dotted line is the Toys & Games average. Past it, Plague Doctors Mask is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plague Doctors Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plague Doctors Mask 187K times last year and spent an estimated £37K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.0%
Market size, estimated
£37Ka year
Peak month
October61.9× the quietest month
Top search term
plague doctor costume103K searches a year

02 · Price

A sale here is worth £20.21.

Listings sell for £20.21 on average, from £7.65 to £41.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.21 that is £0 to £2K a year per listing.

Average price
£20.21inside the $15 to $100 sweet spot
Price range
£7.65–£41.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 39.6% of listings are out of stock. The average listing ranks #3,886 within Dress-Up Accessories. It carries 230 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
96%
Out of stock, average day
39.6%
Average rank
#3,886in Dress-Up Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Plague Doctors Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

61

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

22%

  • Spooktacular Creations21%
  • Satar Refes15%
  • Angenster15%
  • GADNOZEL12%
  • Raxwalker9%
  • Celebration Directre6%

Demand

Plague Doctors Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 61.9×

Search terms

Top Plague Doctors Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plague doctor costume103K/yr
  • plague doctor22K/yr
  • plague doctor costume kids32K/yr
  • witch doctor costume4K/yr
  • kids plague doctor costume10K/yr
  • plague doctor costume adult7K/yr
  • plague doctor costume kids 11-1210K/yr

Reviews and returns

What reviews say buyers love and hate about Plague Doctors Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Shape/Style17%−0.02

it's a shame they come flattened

Size-Overall15%−0.30

the fit was a bit loose

I found the 3XL to be quite small

Material Quality8%−0.13

the material is mid quality

Value For Money8%+0.16

OK, value for money it is a bit expensive

Advertised Vs Actual Product7%−0.03

it doesnt really look like the perfect image in the description to be honest

Love

Quality-Overall24%+2.33

Good quality

The mask is pretty solidly built

the quality was impressive

Fun/Entertainment Experience14%+1.65

Great for role play in the bedroom. and halloween

Value For Money10%+0.16

Great for the price

Great price compared to other places we seen it

Size-Overall8%−0.30

Good fit for my 10 year old

still fit - probably recommend ordering a size or 2 up

Soft Feel7%

Certainly very soft though, good quality & not a bad size

Return

3.2% Return rate 36% Fixable by listing

Quality-Overall45%▁█▁▁▁▁

it is pretty cheap

Its costume-quality so dont expect much

Size-Overall27%▁▆▁█▁█

the fit was a bit loose

I found the 3XL to be quite small

Compatibility-Overall9%▁▁▁█▁▁
Advertised Vs Actual Product9%▁▁▁▁█▁

it doesnt really look like the perfect image in the description to be honest

Comfort-Overall9%▁▁▁▁▁█

FAQ

Common Plague Doctors Mask questions

Answered from the same tracked data.