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Plague Doctor Mask

Fail

Shoppers spend only $12K a year here, so Plague Doctor Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£12K/yr50K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 19 sellers

Flapen Score

Plague Doctor Mask against its category

The dotted line is the Toys & Games average. Past it, Plague Doctor Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plague Doctor Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plague Doctor Mask 50K times last year and spent an estimated £12K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
2.2%
Market size, estimated
£12Ka year
Top search term
plague doctor mask44K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £3.48 to £23.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£3.48–£23.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 38.1% of listings are out of stock. The average listing ranks #1,382 within Dress-Up Accessories. It carries 3,330 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
38.1%
Average rank
#1,382in Dress-Up Accessories
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,330per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plague Doctor Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • Raxwalker30%
  • Namvo16%
  • PartyHop14%
  • fuinloth6%
  • Yeefox5%
  • UltraByEasyPeasyStore5%

Demand

Plague Doctor Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 7.0× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Plague Doctor Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.14

OK, value for money it is a bit expensive

It has to be said that the listed price of £9.99 feels a little high

not worth the money

Material Quality17%−0.17

made from very cheap plastic material

the material is mid quality

it's very plastic

Quality-Overall17%−0.02

It's pretty cheap and flimsy,

Worst Quality Ever

feels poor quality from the moment you handle it

Strength9%−0.14

A little bit flimsy

Size-Overall5%+1.48

the fit was a bit loose

id say was a little on small side maybe

Love

Quality-Overall22%−0.02

Good quality

The mask is pretty solidly built

Quality

Size-Overall16%+1.48

Good fit

fits well on face

Fits really well

Advertised Vs Actual Product11%+1.07

So much better than expected

Does what its meant to

Better than expected

Warmth11%+1.01

Good fit, keeps you warm from the cold weather

Very nice and warm perfect for fishing

Value For Money10%−0.14

very good value for money

Great for the price

Worth it

Return

1.1% Return rate 43% Fixable by listing

Size-Overall38%▁▅▇█▅▄

the fit was a bit loose

id say was a little on small side maybe

Quality-Overall33%▁█▁▁▄▄

It's pretty cheap and flimsy,

Worst Quality Ever

feels poor quality from the moment you handle it

Material Quality10%▁▁▁▇▁█

made from very cheap plastic material

the material is mid quality

it's very plastic

Compatibility-Overall5%▁▁▁█▁▁
Stretchability/Expandability/Elasticity5%▁▁█▁▁▁

FAQ

Common Plague Doctor Mask questions

Answered from the same tracked data.