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Plague Doctor Mask

Fail

Shoppers spend an estimated $12K a year here, so Plague Doctor Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£12K/yr50K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 19 sellers

Flapen Score

Plague Doctor Mask against its category

The dotted line is the Toys & Games average. Past it, Plague Doctor Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plague Doctor Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plague Doctor Mask 50K times last year and spent an estimated £12K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
2.2%
Market size, estimated
£12Ka year
Top search term
plague doctor mask44K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £3.48 to £23.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£3.48–£23.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 38.1% of listings are out of stock. The average listing ranks #1,382 within Dress-Up Accessories. It carries 3,330 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
38.1%
Average rank
#1,382in Dress-Up Accessories
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,330per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plague Doctor Mask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

19

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

24%

  • Raxwalker30%
  • Namvo16%
  • PartyHop14%
  • fuinloth6%
  • Yeefox5%
  • UltraByEasyPeasyStore5%

Demand

Plague Doctor Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 7.0× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Plague Doctor Mask

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
1.1%of orders come back
“OK, value for money it is a bit expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plague Doctor Mask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data