- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £29K/yr46K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 55 sellers
Flapen Score
Pizza Toy against its category
The dotted line is the Toys & Games average. Past it, Pizza Toy is stronger. Inside it, weaker.
Market
The Pizza Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Toy 46K times last year and spent an estimated £29K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £29Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- pizza toy10K searches a year
02 · Price
A sale here is worth £14.33.
Listings sell for £14.33 on average, from £2.30 to £31.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.33 that is £1K to £4K a year per listing.
- Average price
- £14.33under the $15 to $100 sweet spot
- Price range
- £2.30–£31.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #172 within Kitchen & Food Toys. It carries 747 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 87%
- Out of stock, average day
- 5.2%
- Average rank
- #172in Kitchen & Food Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 747per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pizza Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Melissa & Doug Wooden Pizza | Kitchen Role Play Set for Kids Pretend Cooking Toy | Age 3+
- Price
- £9.88
- Rating
- 4.8/5
- Reviews
- 2,847
- Age
- 18y ago

Woet Wooden Vegetable Pizza Play Food Set with Cutter & Server
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 12y ago

Masonbaby Wooden Pizza Toys for Kids Cutting Play Food 25Pcs Pretend Play Pizza for Kids Ages 3+ toddler Pizza Playset Pretend Play Kitchen Accessories Play Pizza Set Wood Cooking Toys Birthday Gift
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Beberolen Wooden Play Food Cutting Pizza Set Pretend Cooking Picnic Kitchen Toy Accessories Role Play Imaginative Educational Toy Birthday Gift for Toddler Boys Girls 3 4 5 Years Old
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 702
- Age
- 2y ago

GAGAKU Wooden Pizza Toys for Kids 27Pcs Wood Cooking Toy Cutting Play Food Set for Toddlers Pretend Play Kitchen Accessories for Children Aged 3-8 for Boys and Girls
- Price
- £11.69
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago
Trending
90-day click momentum
Piccolo Mini Cheese & Tomato Pizza with Hidden Veggies 120g
- Price
- £2.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Piccolo Mini BBQ Chicken Pizza with Hidden Veggies 130g
- Price
- £2.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

AwnsIMfreien Pizza Toy Realistic Pizza Play Set - Toy with Cutter for Kids Kitchen Interactive Play Food Set for Imaginative Cooking and Fine Motor Skills
- Price
- £5.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Lehoo Castle Wooden Play Food Wooden Pizza & Pasta Toy Kids Kitchen Set
- Price
- £18.25
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 3mo ago

Toyana Wooden Pizza Toy - 30 Piece Pretend Play Pizza Toy with Velcro Slices Removable Toppings Play Food Cutting Kitchen Cooking Simulation Playset Gift for Children Ages 3+
- Price
- £12.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Piccolo Mini Cheese & Tomato Pizza with Hidden Veggies 120g
- Price
- £2.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Piccolo Mini BBQ Chicken Pizza with Hidden Veggies 130g
- Price
- £2.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Lehoo Castle Wooden Play Food Wooden Pizza & Pasta Toy Kids Kitchen Set
- Price
- £18.25
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 3mo ago

AwnsIMfreien Pizza Toy Realistic Pizza Play Set - Toy with Cutter for Kids Kitchen Interactive Play Food Set for Imaginative Cooking and Fine Motor Skills
- Price
- £5.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Bluey Pizza Girls Set 36 Pieces Pretend Play Food Set Wooden Playset with Oven Pizza Slices Box Cutter Paddle Order Cards and Toppings Role Play Set for Girls
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
55
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
42%
- Melissa & Doug17%
- Woet9%
- Masonbaby8%
- Beberolen8%
- GAGAKU8%
- WOODMAM8%
Demand
Pizza Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Pizza Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza toy10K/yr
- wooden pizza toy9K/yr
- toy pizza5K/yr
- wooden pizza6K/yr
- kids pizza4K/yr
- pizza toy for kids4K/yr
- kids pizza oven play set4K/yr
- pizza oven toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's tiny
It is a small set
Smaller than I thought
plastic if you choose not to care
The ketchup bottle, food and plates are wooden, while the saucepans are plastic and the spaghetti/pasta are a felt material
Nice set, shame some plastic though
Some of the topping pieces are easy to lose
I was worried this might be flimsy
could pose a choking hazard
Love
Great toy
has kept my child entertained for ages
Great fun
Lovely quality toy
It's really well made
Excellent quality
Good value for money
For the price, this is great value and makes a fun and educational toy
Good value
Sparks Imagination and Creativity
It supports creativity ideas
It encourages imaginative play
Good quality good fun great gift
A lovely gift
great gift idea
Return
1.1% Return rate 41% Fixable by listing
It's tiny
It is a small set
Smaller than I thought
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Toy questions
Answered from the same tracked data.









