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Pitbull Costume

Maybe

Search demand grew +452.7% this quarter. But shoppers spend only $43K a year here, so Pitbull Costume is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£43K/yr105K searches / yr
90-day growth
+452.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 14 sellers

Flapen Score

Pitbull Costume against its category

The dotted line is the Toys & Games average. Past it, Pitbull Costume is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pitbull Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pitbull Costume 105K times last year and spent an estimated £43K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +452.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+452.7%
Conversion, latest week
3.6%
Market size, estimated
£43Ka year
Top search term
pitbull costume60K searches a year

02 · Price

A sale here is worth £11.19.

Listings sell for £11.19 on average, from £5.73 to £26.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.19 that is £3K to £6K a year per listing.

Average price
£11.19under the $15 to $100 sweet spot
Price range
£5.73–£26.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #749 within Dress-Up Accessories. It carries 31 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
24.2%
Average rank
#749in Dress-Up Accessories
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
31per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pitbull Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • I LOVE FANCY DRESS47%
  • Generic23%
  • SDXCJY10%
  • TUBAWD6%
  • Rosevale Costumes3%
  • CYCFMYYLY3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Pitbull Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 18.9× · 8 of 12 months tracked

Search terms

Top Pitbull Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pitbull costume60K/yr
  • pitbull27K/yr
  • mr worldwide costume11K/yr
  • pitbull outfit6K/yr

Reviews and returns

What reviews say buyers love and hate about Pitbull Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

too short

Blad cap was a bit big

it's just comically large

Quality-Overall14%+3.01

Wrong colour & bad quality

Overall, it is an average novelty set that could benefit from better quality components

Quality is awful

Strength10%−0.19

The sunglasses were broken on arrival and really flimsy

were very flimsy

Glasses are flimsy and squint

Stretchability/Expandability/Elasticity8%−0.18

Terrible does not have any elasticity to it just sits on top of head

Material is thick so not much stretch in it so it doesnt stay flush to the head

Thickness6%−0.14

It's really thick

The material is thinner than professional costume makeup caps

One draw back is that the thickness it lacking so you could still see some hair underneath

Love

Quality-Overall40%+3.01

Good quality

Good quality cap

Good quality costume

Size-Overall24%−0.07

Fit was good though

The bald cap fits surprisingly well

fits well

Value For Money17%+0.17

Brilliant value for money

Great for price

worth it

Comfort-Overall4%+0.50

super comfortable

comfortable enough to wear for a few hours

Comfortable

Fun/Entertainment Experience4%+0.48

Its for fun

Return

0.1% Return rate 78% Fixable by listing

Size-Overall48%▁▁▅█▅▇

too short

Blad cap was a bit big

it's just comically large

Color16%▁▁█▁▁▄

Very cheap and orange, not flesh colour

Orange and cheap

Wrong colour & bad quality

Quality-Overall11%▁█▂▁▂▁

Wrong colour & bad quality

Overall, it is an average novelty set that could benefit from better quality components

Quality is awful

Advertised Vs Actual Product9%█▁▁▂▂▁

Not at all like the picture

Defective Material/Parts4%▁▁▁▁█▆

FAQ

Common Pitbull Costume questions

Answered from the same tracked data.