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Pirate Sword

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $42K a year here, so Pirate Sword is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£42K/yr79K searches / yr
90-day growth
+51.9%search demand this quarter
Competition
44%top-5 click share · 28 brands · 61 sellers

Flapen Score

Pirate Sword against its category

The dotted line is the Toys & Games average. Past it, Pirate Sword is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Sword market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pirate Sword 79K times last year and spent an estimated £42K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+51.9%
Conversion, latest week
5.1%
Market size, estimated
£42Ka year
Peak month
October8.5× the quietest month
Top search term
pirate sword52K searches a year

02 · Price

A sale here is worth £10.54.

Listings sell for £10.54 on average, from £3.12 to £32.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.54 that is £1K to £3K a year per listing.

Average price
£10.54under the $15 to $100 sweet spot
Price range
£3.12–£32.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #570 within Dress-Up Accessories. It carries 190 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
76%
Out of stock, average day
12.9%
Average rank
#570in Dress-Up Accessories
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pirate Sword products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

61

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

44%

Top 20: 88%

Open market

33%

  • HENBRANDT24%
  • Wicked Costumes18%
  • Spinosaurus8%
  • Rubies7%
  • Tanganan6%
  • TC Toys4%

Demand

Pirate Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 8.5×

Search terms

Top Pirate Sword search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirate sword52K/yr
  • cutlass8K/yr
  • pirate sword adult12K/yr
  • pirate sword kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Sword

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.43

very small

Too small for kids toys only

So tiny

Quality-Overall19%−0.08

Not very good at all, one use and its broken

Cheap rubbish

Horrible Quality

Value For Money12%+1.09

No it was a cheap toy my partner paid the same price

Massively overpriced

Durability12%−0.17

Broke very easily

Fell apart in seconds

Broke

Advertised Vs Actual Product4%+0.70

The pictures are not true to the size of it

Love

Value For Money26%+1.09

that's totally fair enough at the price

Good value for money

Very nice for the price

Fun/Entertainment Experience21%+1.69

Fun was had

best and funniest pirate accessories that Ive bought

my kids enjoyed while they lasted

Advertised Vs Actual Product11%+0.70

other than that its exactly what I wanted

Just what I need

Quality-Overall10%−0.08

Good quality

Great quality for the price

this has been one of those rare online purchases that's actually better quality than I expected

Size-Overall8%−0.43

And it's also worth noting that the sizing seems designed for a child

Return

0.9% Return rate 33% Fixable by listing

Size-Overall29%▁▆▃▇▆█

very small

Too small for kids toys only

So tiny

Quality-Overall17%▁▄▃█▃▄

Not very good at all, one use and its broken

Cheap rubbish

Horrible Quality

Durability14%█▂▇▁▂▃

Broke very easily

Fell apart in seconds

Broke

Defective Material/Parts13%▁▇█▁█▂

The item din't work properly

Strength7%█▁▄▃▂▂

FAQ

Common Pirate Sword questions

Answered from the same tracked data.