How competitive is the Pirate Sword niche on Amazon United Kingdom?

28 brands and 61 sellers compete in Pirate Sword on Amazon United Kingdom. The top 5 Pirate Sword products take 44% of clicks and its top 5 brands hold 63% of demand.

What do buyers complain about in Pirate Sword?

Pirate Sword buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Pirate Sword niche?

Pirate Sword sells for £10.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.12–£32.69. The average incumbent carries 190 reviews — the moat a new listing must climb.

Pirate Sword

Pirate Sword shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pirate Sword profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pirate Sword is a £42K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 63/100.

Pirate Sword: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +51.9% over the last 90 days and 5.1% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr6K

Search volume / yr+51.9%79K

Conversion rate5.1%

Avg price£10.54

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers28 · 61

Top-5 product click share44%

Open market37%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 34 products

Top Pirate Sword products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Henbrandt Pirate Weapons Set 3pc

Price: £5.44
Rating: 4.2/5
Reviews: 1,501
Age: 15y ago

Wicked Costumes Adult Pirate Sword Fancy Dress Accessory

Price: £7.02
Rating: 4.1/5
Reviews: 26
Age: 3y ago

Wicked Costumes Adult Pirate Sword Cutlass Fancy Dress Accessory

Price: £6.08
Rating: 4.6/5
Reviews: 20
Age: 1y ago

Henbrandt Deluxe Pirate Sword 67cm Antique Effect Fancy Dress Medieval Weapon Buccaneer

Price: £5.92
Rating: 4.1/5
Reviews: 1,019
Age: 10y ago

Rubies Official Antique Skull face pirate sword Adult (One Size) Halloween

Price: £9.78
Rating: 3.9/5
Reviews: 249
Age: 24y ago

Newest

by launch date

Pirate Sword 2pcs 26.7 Pirate Costume Plastic Toy Sword Accessories for Adult Halloween Cosplay Party Dress-Up Brown

Price: £13.87
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Spinosaurus 31 2pcs Pirate Sword Kids Adult Long Pirate Larp Sword Pirate Costume Accessories for Halloween Prop

Price: £14.29
Rating: 3.9/5
Reviews: 14
Age: 11mo ago

Wicked Costumes Adult Pirate Sword Cutlass Fancy Dress Accessory

Price: £6.08
Rating: 4.6/5
Reviews: 20
Age: 1y ago

dinghaole Pirate Costume Set - Pirate Hat Eye Patch & 73cm Inflatable Sword for Adults-Halloween Masquerade Party Costume Theme Party Role Play Cosmetic Accessories

Price: £5.51
Rating: 3.5/5
Reviews: 15
Age: 1y ago

Pirate Sword 2pcs 18 Plastic Toy Sword Pirate Costume Accessories for Adult Halloween Cosplay Party Dress-Up Brown

Price: £12.21
Rating: 4.1/5
Reviews: 8
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

44%

Top 20: 88%

Open market

33%

HENBRANDT24%
Wicked Costumes18%
Spinosaurus8%
Rubies7%
Tanganan6%
TC Toys4%

Pirate Sword demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR5.1%Products34Brands28Top 5 Brands63%OOS Rate12.9%Rating4.0★Reviews190Avg BSR#570

Peak months: Oct, Nov · busiest ÷ quietest = 8.5×

Top Pirate Sword search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pirate sword52K/yr +49.1%5.0% conv.
cutlass8K/yr +92.4%1.1% conv.
pirate sword adult12K/yr +48.9%6.2% conv.
pirate sword kids8K/yr +32.2%6.8% conv.

What reviews say buyers love and hate about Pirate Sword

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money26%

“that's totally fair enough at the price”

Fun/Entertainment Experience21%

“Fun was had”

Advertised Vs Actual Product11%

“other than that its exactly what I wanted”

Quality-Overall10%

“Good quality”

Size-Overall8%

“And it's also worth noting that the sizing seems designed for a child”

What buyers complain about

81% of reviews

Size-Overall19%

“very small”

Quality-Overall19%

“Not very good at all, one use and its broken”

Value For Money12%

“No it was a cheap toy my partner paid the same price”

Durability12%

“Broke very easily”

Advertised Vs Actual Product4%

“The pictures are not true to the size of it”

Pirate Sword return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Quality-Overall

17%

3Durability

14%

4Defective Material/Parts

13%

5Strength

Common Pirate Sword questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pirate Sword 63/100 on Amazon United Kingdom — Worth a look. The niche generates £42K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +51.9% over the last 90 days.