pirate sword
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great189.97avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.9%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.12–£32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.54avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 79K searches
According to Flapen's Amazon United Kingdom niche tracking, pirate sword is a £42K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 63/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pirate sword market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £53K–£63K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #570
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 68%
- Out of stock
- 12.9%
- Avg brand age
- 37 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
61
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
44%
Top 20: 88%
Open market
33%
- HENBRANDT24%
- Wicked Costumes18%
- Spinosaurus8%
- Rubies7%
- Tanganan6%
- TC Toys4%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +51.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 8.5×
Top pirate sword search terms
- pirate sword52K/yr
- cutlass8K/yr
- pirate sword adult12K/yr
- pirate sword kids8K/yr
Top pirate sword products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Henbrandt Pirate Weapons Set 3pc
HENBRANDT£5.444.2★1,501 rev
Wicked Costumes Adult Pirate Sword Fancy Dress Accessory
Wicked Costumes£7.024.1★26 rev
Wicked Costumes Adult Pirate Sword Cutlass Fancy Dress Accessory
Wicked Costumes£6.084.6★20 rev
Henbrandt Deluxe Pirate Sword 67cm Antique Effect Fancy Dress Medieval Weapon Buccaneer
HENBRANDT£5.924.1★1,019 rev
Rubies Official Antique Skull face pirate sword Adult (One Size) Halloween
Rubies£9.783.9★249 rev
Newest
by launch date
Pirate Sword 2pcs 26.7 Pirate Costume Plastic Toy Sword Accessories for Adult Halloween Cosplay Party Dress-Up Brown
Tanganan£13.870 rev
Spinosaurus 31 2pcs Pirate Sword Kids Adult Long Pirate Larp Sword Pirate Costume Accessories for Halloween Prop
Spinosaurus£14.2914 rev
Wicked Costumes Adult Pirate Sword Cutlass Fancy Dress Accessory
Wicked Costumes£6.0820 rev
dinghaole Pirate Costume Set - Pirate Hat Eye Patch & 73cm Inflatable Sword for Adults-Halloween Masquerade Party Costume Theme Party Role Play Cosmetic Accessories
dinghaole£5.5115 rev
Pirate Sword 2pcs 18 Plastic Toy Sword Pirate Costume Accessories for Adult Halloween Cosplay Party Dress-Up Brown
Tanganan£12.218 rev
Trending
90-day click momentumPirate Sword 2pcs 26.7 Pirate Costume Plastic Toy Sword Accessories for Adult Halloween Cosplay Party Dress-Up Brown
Tanganan£13.870.0★
damdos Halloween Prop 2PCS Cosplay Sword Weapon 30 PU Foam Sword Pirateca Sword Role Play LARP Birthdays Gifts(2PCS Sets)
damdos£24.584.4★
Lord of Battles Pirate Leather Belt with Sword Hanger Medieval Baldric Sword Hanging Belt Handcrafted From Genuine Buff Leather With Antique Solid Brass Buckle - 170 cm long
Lord of Battles£32.695.0★
niCWhite Medieval Renaissance Belt with Sword Holster Dagger Frog Brown
niCWhite£9.983.7★
Henbrandt Pirate Weapons Set 3pc
HENBRANDT£5.444.2★
What buyers say about pirate sword
What buyers praise and complain about, mined from review topics.What buyers love
“that's totally fair enough at the price”
“Fun was had”
“other than that its exactly what I wanted”
“Good quality”
“And it's also worth noting that the sizing seems designed for a child”
“The fabric is smooth”
“This has such a nice collar design which makes it stand out from the normal run of the mill polo/t-shirts”
“the cut gives enough room to be comfortable”
“make a really satisfying metallic sshhnnnk sound”
What buyers complain about
“very small”
“Not very good at all, one use and its broken”
“No it was a cheap toy my partner paid the same price”
“Broke very easily”
“The pictures are not true to the size of it”
“The item din't work properly”
“Even the plastic accessories smell awful”
“material was corroded”
“A bit rough around the edges”
“Yes the handle is fairly crude plastic”
Top return reasons
Common questions
- Is pirate sword profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +51.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the pirate sword niche?
- 28 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in pirate sword?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
- When does demand for pirate sword peak?
- Demand peaks in Oct–Nov; the busiest month runs 8.5× the quietest.
- What does it cost to enter the pirate sword niche?
- Listings span £3.12–£32.69; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.