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Pirate Ship

Maybe

Products sell for $24.00 on average, inside the sweet spot. But shoppers spend only $65K a year here, so Pirate Ship is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£65K/yr122K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
35%top-5 click share · 31 brands · 221 sellers

Flapen Score

Pirate Ship against its category

The dotted line is the Toys & Games average. Past it, Pirate Ship is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Ship market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pirate Ship 122K times last year and spent an estimated £65K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
2.2%
Market size, estimated
£65Ka year
Peak month
December2.6× the quietest month
Top search term
pirate ship35K searches a year

02 · Price

A sale here is worth £24.00.

Listings sell for £24.00 on average, from £4.16 to £73.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.00 that is £0 to £2K a year per listing.

Average price
£24.00inside the $15 to $100 sweet spot
Price range
£4.16–£73.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #640 within Building & Construction Toys. It carries 1,956 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
8.5%
Average rank
#640in Building & Construction Toys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,956per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pirate Ship products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 flat

Sellers

221

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

35%

Top 20: 76%

Open market

39%

  • Playmobil27%
  • THE TWIDDLERS12%
  • Fisher-Price6%
  • PIRATIX ADVENTURE WORLD6%
  • TYCOLE5%
  • Marvel4%

Demand

Pirate Ship search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Pirate Ship search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirate ship35K/yr
  • pirate toys30K/yr
  • pirate ship toy34K/yr
  • pirate toy9K/yr
  • toy pirate ship5K/yr
  • pirate ship bath toy5K/yr
  • wooden pirate ship3K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Ship

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation11%0.00

Confusing instructions,

Tricky thing to build

bit of a tricky build

Value For Money10%+0.54

The game is a little more expensive than I was expecting

It's not a cheap game

Maybe overpriced

Instructions/User Manual/Troubleshooting9%−0.10

Very bad instructions and pieces missing

unclear instructions

Rubbish the instructions are not clear we are disappointed in the item

Strength6%−0.05

very fragile

not very robust

Not very strong easily breaks

Quality-Overall6%−0.05

Cheaply made

Quality bad

The quality isn't as good as it used to be

Love

Fun/Entertainment Experience22%+2.90

Fun toy

Good fun

Fun game

Quality-Overall13%−0.05

Good quality

The cards are good quality

The build quality is solid

Design-Overall11%−0.01

Awesome and great looking

sturdy design

Brilliantly designed set

Value For Money10%+0.54

Worth it

Good price

Excellent value for money

Gifting Purpose7%+0.32

Enjoyable present

Birthday gift

The perfect gift

Return

1.2% Return rate 9% Fixable by listing

Functionality-Overall37%█▆▄▇▇▆

Just wont pop up

that didnt work either

Unfortunately this item doesnt work for us

Defective Material/Parts14%▅▅▆▇█▆

Unfortunately this item doesnt work for us

small parts get lost though

Gifting Purpose12%▆█▅▇▆▆
Size-Overall8%▁▇█▅▂▂

This is one large set

Smaller than I remember

Some parts are very small so be sure to take extra care when pressing out the pieces

Quality-Overall6%▃▄█▂▄▆

Cheaply made

Quality bad

The quality isn't as good as it used to be

FAQ

Common Pirate Ship questions

Answered from the same tracked data.