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Pirate Hat

Pass

Pirate Hat scores 68 out of 100, a Pass. Shoppers spend $151K a year here, search demand grew +60.1% this quarter, and returns run at 1.9% of orders.

Flapen Score
68
68 / 100
Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 44
Market size
£151K/yr389K searches / yr
90-day growth
+60.1%search demand this quarter
Competition
33%top-5 click share · 34 brands · 76 sellers

Flapen Score

Pirate Hat against its category

The dotted line is the Toys & Games average. Past it, Pirate Hat is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pirate Hat 389K times last year and spent an estimated £151K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
+60.1%
Conversion, latest week
4.4%
Market size, estimated
£151Ka year
Peak month
October11.5× the quietest month
Top search term
pirate hat238K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £4.48 to £21.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.83 that is £4K to £7K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£4.48–£21.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #823 within Dress-Up Accessories. It carries 165 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
2.9%
Average rank
#823in Dress-Up Accessories
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pirate Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 flat

Sellers

76

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

33%

Top 20: 73%

Open market

52%

  • SOPSTUO10%
  • Bryndo10%
  • Bristol Novelty9%
  • QKEINV7%
  • Tanganan6%
  • couduan6%

Demand

Pirate Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 11.5×

Search terms

Top Pirate Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirate hat238K/yr
  • pirate hat adult28K/yr
  • pirate hats17K/yr
  • pirate hat women29K/yr
  • tricorn hat10K/yr
  • tricorn hat adult7K/yr
  • womens pirate hat7K/yr
  • pirate hat men6K/yr
  • adult pirate hat6K/yr
  • black pirate hat11K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.22

was also slightly large for her

shame it didn't fit

Too Small

Quality-Overall9%+1.09

Substandard

Dreadful quality, doesnt even button properly

Poor quality

Shape/Style5%−0.19

shape it a bit to fit to your head shape

wont go into a shape anything like the picture

is oddly shaped

Advertised Vs Actual Product5%0.00

wont go into a shape anything like the picture

Nothing like the picture

It looks nothing like the photo

Value For Money4%+2.80

A little pricey

Total waste of money

Love

Size-Overall28%−0.22

of a size that nicely

fits up to adults L

The size feels universal

Quality-Overall21%+1.09

This is a very good quality pirate's hat

Excellent quality

absolutely fantastic product

Value For Money20%+2.80

Worth the money

Good value for money

Good for the price

Advertised Vs Actual Product9%0.00

Does the product work as advertised/expected: Yes

as per the description

And it looks just like the photo

Strength5%+0.18

Solid - stable - very pretty

hat is well made and strong

Sturdy material and easy to shape, with the right technique

Return

1.9% Return rate 77% Fixable by listing

Size-Overall64%▇▇▇█▇▇

was also slightly large for her

shame it didn't fit

Too Small

Quality-Overall10%█▆█▅▃▄

Substandard

Dreadful quality, doesnt even button properly

Poor quality

Shape/Style4%█▁▆▄▃▆

shape it a bit to fit to your head shape

wont go into a shape anything like the picture

is oddly shaped

Material Quality3%█▁▁▂▄▃

Total rubbish it's more like a cardboard hat that's been flat packed looks nothing like the picture unknown material

That said, it does feel fairly cheap, with lightweight materials that aren't especially premium

Advertised Vs Actual Product3%▁▅█▆▅▁

wont go into a shape anything like the picture

Nothing like the picture

It looks nothing like the photo

FAQ

Common Pirate Hat questions

Answered from the same tracked data.