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Pirate Costume Kids

Maybe

The top 5 products take only 41% of clicks. But shoppers spend only $128K a year here, so Pirate Costume Kids is a Maybe.

Flapen Score
57
57 / 100
Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 44
Market size
£128K/yr384K searches / yr
90-day growth
+55.4%search demand this quarter
Competition
41%top-5 click share · 17 brands · 41 sellers

Flapen Score

Pirate Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Pirate Costume Kids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pirate Costume Kids 384K times last year and spent an estimated £128K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Jun–Jul–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
+55.4%
Conversion, latest week
2.9%
Market size, estimated
£128Ka year
Peak month
October4.9× the quietest month
Top search term
pirate costume kids263K searches a year

02 · Price

A sale here is worth £11.71.

Listings sell for £11.71 on average, from £4.85 to £22.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.71 that is £3K to £6K a year per listing.

Average price
£11.71under the $15 to $100 sweet spot
Price range
£4.85–£22.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #283 within Fancy Dress. It carries 709 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#283in Fancy Dress
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
709per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pirate Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

41

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

28%

  • MELAND19%
  • Sincere Party17%
  • Aomig13%
  • Wicked Costumes10%
  • IKALI8%
  • Bryndo6%

Demand

Pirate Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Pirate Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirate costume kids263K/yr
  • kids pirate costume52K/yr
  • boys pirate costume16K/yr
  • childrens pirate costumes9K/yr
  • pirate outfit kids7K/yr
  • pirate costume boys9K/yr
  • pirates costume kids5K/yr
  • childrens pirate costume4K/yr
  • pirate dress up kids4K/yr
  • toddler pirate costume 2-3 years7K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.23

Very big

Very small size

the sizing was completely out

Quality-Overall11%+0.58

Detail good, not very good quality

Looks cheap and messy

Extremely cheap looking

Value For Money11%−0.04

bit pricey

Over priced

Overpriced for what it is

Advertised Vs Actual Product5%−0.05

Dress does NOT light up like in photo

it looks nothing like the pictures shown

The main disappointment I think is that the boot covers shown in the pictures were not included

Material Quality3%

Perhaps a little bit flimsy on the fabric side of things

The material quality is very poor

Love

Quality-Overall23%+0.58

Good quality and accurately sized

Excellent quality

Great detail, quality outfit with loads of accessories

Value For Money19%−0.04

Value for money

Good value

Worth the money

Size-Overall18%−0.23

Good quality and accurately sized

Perfect fit for my daughter

True to size

Durability4%+0.65

Durability is good for a costume of this type

Everything is very well made and durable and there are no loose bits on the outfit

stays on reasonably well

Fun/Entertainment Experience4%+0.65

Hours of fun

Great costume and accessories

was also able to use this for world book day so this will have many uses for your child to dress up as a pirate

Return

2.1% Return rate 83% Fixable by listing

Size-Overall80%██▇▇▇█

Very big

Very small size

the sizing was completely out

Quality-Overall9%█▂▆▅▅▆

Detail good, not very good quality

Looks cheap and messy

Extremely cheap looking

Advertised Vs Actual Product2%▁▄█▆▄▅

Dress does NOT light up like in photo

it looks nothing like the pictures shown

The main disappointment I think is that the boot covers shown in the pictures were not included

Material Quality2%▁██▁▄▆

Perhaps a little bit flimsy on the fabric side of things

The material quality is very poor

Defective Material/Parts1%▁▁▅█▄▅

FAQ

Common Pirate Costume Kids questions

Answered from the same tracked data.