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Pirate Costume Adult

Pass

Pirate Costume Adult scores 66 out of 100, a Pass. Shoppers spend an estimated $112K a year here, search demand grew +59.9% this quarter, and an estimated 4.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 1,773 Toys & Games niches · +22 vs the category median of 44
Market size
£112K/yr255K searches / yr
90-day growth
+59.9%search demand this quarter
Competition
23%top-5 click share · 42 brands · 69 sellers

Flapen Score

Pirate Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Pirate Costume Adult is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pirate Costume Adult 255K times last year and spent an estimated £112K. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+59.9%
Conversion, latest week
2.3%
Market size, estimated
£112Ka year
Peak month
October9.5× the quietest month
Top search term
pirate costume men168K searches a year

02 · Price

A sale here is worth £18.86.

Listings sell for £18.86 on average, from £7.90 to £36.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.86 that is £0 to £2K a year per listing.

Average price
£18.86inside the $15 to $100 sweet spot
Price range
£7.90–£36.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,298 within Dress-Up Accessories. It carries 284 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#1,298in Dress-Up Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
84

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pirate Costume Adult products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

69

Est. top-5 brand share

35%

Top 20: 84%

Est. top-5 click share

23%

Top 20: 63%

Open market

60%

  • Spooktacular Creations10%
  • HFZCV6%
  • FJKVKDT6%
  • Vercico6%
  • Rubies6%
  • Smiffys5%

Demand

Pirate Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 9.5×

Search terms

Top Pirate Costume Adult search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pirate costume men168K/yr
  • mens pirate costume adult23K/yr
  • mens pirate costume33K/yr
  • pirate costume mens15K/yr
  • pirate outfit men9K/yr
  • amazon pirate costume3K/yr
  • pirate costume adult men4K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Costume Adult

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Sizing is completely off”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pirate Costume Adult questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data