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Pip and Posy

Fail

The top 5 brands take 100% of clicks, so Pip and Posy is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£14K/yr46K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
94%top-5 click share · 2 brands · 14 sellers

Flapen Score

Pip and Posy against its category

The dotted line is the Toys & Games average. Past it, Pip and Posy is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pip and Posy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pip and Posy 46K times last year and spent an estimated £14K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.8%
Market size, estimated
£14Ka year
Peak month
December2.5× the quietest month
Top search term
pip and posy38K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £4.92 to £20.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£4.92–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #1,037 within Play Figures. It carries 66 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
35.9%
Average rank
#1,037in Play Figures
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
66per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pip and Posy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • BANDAI91%
  • tonies9%

Demand

Pip and Posy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Pip and Posy

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
0.7%of orders come back
“Great product”
A buyer, on “Quality-Overall”30% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Pip and Posy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data