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Pip and Posy

Fail

The top 5 brands take 100% of clicks, so Pip and Posy is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£14K/yr46K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
94%top-5 click share · 2 brands · 14 sellers

Flapen Score

Pip and Posy against its category

The dotted line is the Toys & Games average. Past it, Pip and Posy is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pip and Posy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pip and Posy 46K times last year and spent an estimated £14K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.8%
Market size, estimated
£14Ka year
Peak month
December2.5× the quietest month
Top search term
pip and posy38K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £4.92 to £20.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£4.92–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #1,037 within Play Figures. It carries 66 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
35.9%
Average rank
#1,037in Play Figures
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
66per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pip and Posy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • BANDAI91%
  • tonies9%

Demand

Pip and Posy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Pip and Posy

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall30%+2.33

Great product

Quality

Figures are the same as the photo, good quality

Fun/Entertainment Experience30%−0.32

Fun and happy

Stories were great

Great toys, however

Creativity20%+1.36

Great for imaginative play

Value For Money10%+0.60

so awesome value

Advertised Vs Actual Product10%+0.60

Figures are the same as the photo, good quality

Return

0.7% Return rate 25% Fixable by listing

Functionality-Overall25%█▁▁▁▁▁
Size-Overall25%▁▁█▁▁▁
Quality-Overall25%▁▁█▁▁▁
Defective Material/Parts13%▁▁█▁▁▁
Smell13%▁▁█▁▁▁

FAQ

Common Pip and Posy questions

Answered from the same tracked data.