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Pink Feather Boa

Fail

Shoppers spend only $35K a year here, so Pink Feather Boa is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£35K/yr67K searches / yr
90-day growth
+45.4%search demand this quarter
Competition
65%top-5 click share · 15 brands · 30 sellers

Flapen Score

Pink Feather Boa against its category

The dotted line is the Toys & Games average. Past it, Pink Feather Boa is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Feather Boa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Feather Boa 67K times last year and spent an estimated £35K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+45.4%
Conversion, latest week
6.8%
Market size, estimated
£35Ka year
Top search term
pink feather boa49K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £4.19 to £19.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.78 that is £778 to £2K a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£4.19–£19.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£778–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #94 within Dress-Up Accessories. It carries 410 reviews at 3.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
12.0%
Average rank
#94in Dress-Up Accessories
Average rating
3.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
410per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Feather Boa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Trimits41%
  • JNGTKL12%
  • Larryhot11%
  • TZMFHD5%
  • db115%
  • dinghaole4%

Search terms

Top Pink Feather Boa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink feather boa49K/yr
  • pink boa11K/yr
  • feather boa pink7K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Feather Boa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall34%−0.36

Cheap and cheerful

Poor quality

Absolute rubbish

Thickness23%−0.61

Very thin with few feathers

As thick as wearing a pipe cleaner

So so thin

Advertised Vs Actual Product22%+0.65

Looks nothing like the picture

It looks nothing like the picture

nothing like the image advertised

Durability9%−0.05

Cheap falling apart before it worn

2 hours in over 50% had fallen off was just bit of rope with a few feathers left on

Practically fell apart when took out bag

Thin4%−0.08

very thin

so so thin, unusable

Love

Quality-Overall33%−0.36

Very nice quality

Good quality for the price

Color21%+1.87

The colour is a lovely bright pink

Lovely and pink and fluffy

Value For Money17%+1.06

Ok for the price

Advertised Vs Actual Product17%+0.65

Just as described

Shoulder Fit4%+0.66

it looked great draped around my shoulders throughout the evening

Return

3.3% Return rate 36% Fixable by listing

Quality-Overall27%█▃▅▄▄▃

Cheap and cheerful

Poor quality

Absolute rubbish

Advertised Vs Actual Product24%▄█▆▅▅▇

Looks nothing like the picture

It looks nothing like the picture

nothing like the image advertised

Thin17%▁▅▅▆▇█

very thin

so so thin, unusable

Color7%▇▁▂██▄
Thickness6%█▁▄▂▂▆

Very thin with few feathers

As thick as wearing a pipe cleaner

So so thin

FAQ

Common Pink Feather Boa questions

Answered from the same tracked data.