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Pinball Machines

Fail

Buyers convert on only 0.7% of searches, so Pinball Machines is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£90K/yr148K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
51%top-5 click share · 18 brands · 106 sellers

Flapen Score

Pinball Machines against its category

The dotted line is the Toys & Games average. Past it, Pinball Machines is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinball Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pinball Machines 148K times last year and spent an estimated £90K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.7%
Market size, estimated
£90Ka year
Peak month
December8.2× the quietest month
Top search term
pinball machine79K searches a year

02 · Price

A sale here is worth £86.88.

Listings sell for £86.88 on average, from £0.88 to £828.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £86.88 that is £0 to £9K a year per listing.

Average price
£86.88inside the $15 to $100 sweet spot
Price range
£0.88–£828.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #457 within Electronic Toys. It carries 1,285 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
2.8%
Average rank
#457in Electronic Toys
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,285per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pinball Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

106

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

30%

  • abeec22%
  • LEXIBOOK15%
  • Menkind13%
  • AtGames8%
  • Buki France7%
  • #winning4%

Demand

Pinball Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Pinball Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinball machine79K/yr
  • pinball25K/yr
  • pinball machine full size9K/yr
  • pin ball machine for kids8K/yr
  • pinball game5K/yr
  • pinball machine kids14K/yr
  • pinball machines7K/yr

Reviews and returns

What reviews say buyers love and hate about Pinball Machines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.10

broke after a month

Broke it with 5 minutes

I would just be wary of its durability

Defective Material/Parts11%−0.06

some of the parts are fragile

Lots of parts didn't fit

Ease Of Use11%−0.04

Hard to see

just be aware its not the easiest

Takes time to do

Size-Overall10%−0.07

A bit on the small size

My only problem with it is that it is a little bit small

Gifting Purpose8%−0.10

disappointing as it was a birthday gift

A gift for my visiting grandson. Hard to see, hard to hear, game names on menu list bear no relation to the game selected

Love

Fun/Entertainment Experience43%+3.61

Hours of entertainment

A fun game

Fun to play

Value For Money8%+0.08

good value for money

Value for money

Okay for the price

Gifting Purpose8%−0.10

⭐️⭐️⭐️⭐️⭐️⭐️Excellent gift for 5yr old Mario fan's

it was a Christmas present for my grandson

Great gift for kids

Quality-Overall5%−0.12

great quality kit

Good quality

Quality

Taste-Overall5%+0.30

Tasty

Return

0.4% Return rate 22% Fixable by listing

Functionality-Overall22%█▅▆█▆▅
Defective Material/Parts20%▄▅▄▆█▁

some of the parts are fragile

Lots of parts didn't fit

Size-Overall13%▁▅█▁▆▃

A bit on the small size

My only problem with it is that it is a little bit small

Advertised Vs Actual Product6%▁▃▁█▁▄
Gifting Purpose6%▁▄▁▆▁█

disappointing as it was a birthday gift

A gift for my visiting grandson. Hard to see, hard to hear, game names on menu list bear no relation to the game selected

FAQ

Common Pinball Machines questions

Answered from the same tracked data.