Skip to content

Pinball Machines

weak search conversion (0.7%) — Pinball Machines doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 22Growth 15Conversion 9Competition 56Returns 98Price range 10Avg price 80Brand share 65Review moat 55Quality gap 73
This niche Category average

Is Pinball Machines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pinball Machines is a £90K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Pinball Machines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.7% over the last 90 days and 0.7% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr2K
Search volume / yr-19.7%148K
Conversion rate0.7%
Avg price£86.88

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 106
Top-5 product click share51%
Open market34%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews1,285

Top Pinball Machines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

106

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

30%

  • abeec22%
  • LEXIBOOK15%
  • Menkind13%
  • AtGames8%
  • Buki France7%
  • #winning4%

Pinball Machines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR0.7%Products24Brands18Top 5 Brands66%OOS Rate2.8%Rating4.3★Reviews1,285Avg BSR#457
12K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

Top Pinball Machines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pinball machine79K/yr
  • pinball25K/yr
  • pinball machine full size9K/yr
  • pin ball machine for kids8K/yr
  • pinball game5K/yr
  • pinball machine kids14K/yr
  • pinball machines7K/yr

What reviews say buyers love and hate about Pinball Machines

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience43%

Hours of entertainment

Value For Money8%

good value for money

Gifting Purpose8%

⭐️⭐️⭐️⭐️⭐️⭐️Excellent gift for 5yr old Mario fan's

Quality-Overall5%

great quality kit

Taste-Overall5%

Tasty

What buyers complain about

73% of reviews
Durability14%

broke after a month

Defective Material/Parts11%

some of the parts are fragile

Ease Of Use11%

Hard to see

Size-Overall10%

A bit on the small size

Gifting Purpose8%

disappointing as it was a birthday gift

Pinball Machines return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
22%
2Defective Material/Parts
20%
3Size-Overall
13%
4Advertised Vs Actual Product
6%
5Gifting Purpose
6%

Common Pinball Machines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinball Machines 46/100 on Amazon United Kingdom — Skip it. The niche generates £90K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -19.7% over the last 90 days.
Search demand for Pinball Machines on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.2× the quietest.