Pinata

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

+37.3%

Conversion, latest week

4.6%

Market size, estimated

£222Ka year

Peak month

September2.0× the quietest month

Top search term

pinata235K searches a year

Listings sell for £11.29 on average, from £4.88 to £19.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.29 that is £6K to £8K a year per listing.

Average price

£11.29under the $15 to $100 sweet spot

Price range

£4.88–£19.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£6K–£8K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #13 within Party Supplies. It carries 1,045 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

35%

Out of stock, average day

4.1%

Average rank

#13in Party Supplies

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,045per listing

Listings tracked

20

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months