Skip to content

Pimp Costume

Fail

The top 5 brands take 94% of clicks, so Pimp Costume is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£84K/yr167K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
67%top-5 click share · 8 brands · 19 sellers

Flapen Score

Pimp Costume against its category

The dotted line is the Toys & Games average. Past it, Pimp Costume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pimp Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pimp Costume 167K times last year and spent an estimated £84K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
2.3%
Market size, estimated
£84Ka year
Peak month
October25.3× the quietest month
Top search term
pimp costume79K searches a year

02 · Price

A sale here is worth £22.26.

Listings sell for £22.26 on average, from £11.46 to £31.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £22.26 that is £2K to £6K a year per listing.

Average price
£22.26inside the $15 to $100 sweet spot
Price range
£11.46–£31.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,806 within Fancy Dress. It carries 276 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
1.5%
Average rank
#1,806in Fancy Dress
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pimp Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Morph33%
  • Slvoaujtk26%
  • HENBRANDT24%
  • Malloom8%
  • Harlequin3%
  • FNA FASHIONS3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pimp Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 25.3×

Search terms

Top Pimp Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pimp costume79K/yr
  • pimp21K/yr
  • pimp outfit20K/yr
  • pimp suit6K/yr
  • pimp hat7K/yr
  • pimp costume men17K/yr
  • pimp outfits men7K/yr
  • purple pimp costume5K/yr
  • pimp halloween costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Pimp Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%+2.45

The hat diameter is very large

Love

Advertised Vs Actual Product20%+2.45

As described

Fun/Entertainment Experience20%−0.06

Great fun

Print Quality20%−0.06

Love the leopard print detail

Value For Money20%−0.06

Alright for the money

Shape/Style20%−0.44

Good idea and style for 70's outfit for costume party

Return

4.1% Return rate 79% Fixable by listing

Size-Overall75%▁█▆▆▆▇

The hat diameter is very large

Quality-Overall13%▁▁▆█▅▁
Advertised Vs Actual Product4%▁▁▁▁▁█
Product Condition4%▁▁▇▁▁█
Color2%▁▁▁▁▁█

FAQ

Common Pimp Costume questions

Answered from the same tracked data.