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Pig Game

brand-locked demand (top 5 brands take 100% of clicks) — Pig Game doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 8Growth 54Conversion 81Competition 3Returns 97Price range 57Avg price 75Brand share 0Review moat 59Quality gap 76
This niche Category average

Is Pig Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pig Game is a £31K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Pig Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.2% over the last 90 days and 8.4% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr2K
Search volume / yr+26.2%24K
Conversion rate8.4%
Avg price£15.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 31
Top-5 product click share96%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement71%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews1,143

Top Pig Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • PASS THE PIGS38%
  • Lucky Egg34%
  • ASOVNIS16%
  • Goliath8%
  • Hasbro Gaming4%

Pig Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR8.4%Products7Brands5Top 5 Brands100%OOS Rate4.6%Rating4.3★Reviews1,143Avg BSR#261
500300Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

What reviews say buyers love and hate about Pig Game

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Fun/Entertainment Experience55%

Fun product

Ease Of Use7%

Easy to use

Value For Money5%

Good value

Size-Overall3%

Great size

Durability3%

The whole set feels durable

What buyers complain about

67% of reviews
Fun/Entertainment Experience19%

Most confusing game ever

Quality-Overall11%

Cheap silly fun not quality

Noise Level6%

All the players found it difficult to make any decent noise

Ease Of Use6%

Really disappointing and too difficult to use to make it fun

Value For Money6%

Not worth the money

Pig Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
31%
2Defective Material/Parts
12%
3Size-Overall
11%
4Gifting Purpose
7%
5Value For Money
6%

Common Pig Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pig Game 45/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +26.2% over the last 90 days.
Pig Game buyers on Amazon United Kingdom complain most about Fun/Entertainment Experience, Quality-Overall, Noise Level, the themes mined from the niche's reviews. Its return rate is 0.5%.