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pig game

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 54Conversion 81Competition 3Returns 97Price range 57Avg price 75Brand share 0Review moat 59Quality gap 76

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.17

avg listing price — sweet spot $15–$100

Review moat

Good1,143

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.16–£26.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Market size

Bad£31K

£31K/yr · 24K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pig game is a £31K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

pig game market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
£23K–£30K
units × avg price
Conversion rate
8.4%
Avg BSR
#261
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
4.6%
Avg brand age
44 months
Avg seller age
184 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • PASS THE PIGS38%
  • Lucky Egg34%
  • ASOVNIS16%
  • Goliath8%
  • Hasbro Gaming4%

Demand

Weekly Amazon search volume, last 30 weeks — +26.2% search growth over the last 90 days.
500300Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top pig game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£6K30%£9K40%£13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about pig game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience55%

“Fun product”

Ease Of Use7%

“Easy to use”

Value For Money5%

“Good value”

Size-Overall3%

“Great size”

Durability3%

“The whole set feels durable”

Quality-Overall3%

“Good product”

Trivia Games2%

“Great family funny game”

Gifting Purpose2%

“Great present”

Advertised Vs Actual Product2%

“Product as described”

Material Quality1%

“The materials feel decent for repeated use”

What buyers complain about

Fun/Entertainment Experience19%

“Most confusing game ever”

Quality-Overall11%

“Cheap silly fun not quality”

Noise Level6%

“All the players found it difficult to make any decent noise”

Ease Of Use6%

“Really disappointing and too difficult to use to make it fun”

Value For Money6%

“Not worth the money”

Functionality-Overall6%

“now none of th work”

Defective Material/Parts3%

“One of the pieces didnt work”

Durability3%

“left holes so returned it unfortunately after 1 use”

Instructions/User Manual/Troubleshooting3%

“No instructions on rules”

Balance/Stability2%

“One thing to note is that the stability could be better”

Top return reasons

Functionality-Overall31%
Defective Material/Parts12%
Size-Overall11%
Gifting Purpose7%
Value For Money6%
Noise Level5%
Quality-Overall4%
Product Condition4%
Advertised Vs Actual Product4%
Inflation/Deflation3%

Common questions

Is pig game profitable to sell on Amazon United Kingdom?
The niche generates £31K/yr across 7 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Skip it (45/100).
How competitive is the pig game niche?
5 brands and 31 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pig game?
Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Noise Level. The return rate is 0.5%.
What does it cost to enter the pig game niche?
Listings span £6.16–£26.89; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.