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Pig Game

Fail

The top 5 brands take 100% of clicks, so Pig Game is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£31K/yr24K searches / yr
90-day growth
+26.2%search demand this quarter
Competition
96%top-5 click share · 5 brands · 31 sellers

Flapen Score

Pig Game against its category

The dotted line is the Toys & Games average. Past it, Pig Game is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pig Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pig Game 24K times last year and spent an estimated £31K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+26.2%
Conversion, latest week
8.4%
Market size, estimated
£31Ka year
Top search term
pig game22K searches a year

02 · Price

A sale here is worth £15.17.

Listings sell for £15.17 on average, from £6.16 to £26.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.

Average price
£15.17inside the $15 to $100 sweet spot
Price range
£6.16–£26.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #261 within Games & Accessories. It carries 1,143 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#261in Games & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,143per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pig Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • PASS THE PIGS38%
  • Lucky Egg34%
  • ASOVNIS16%
  • Goliath8%
  • Hasbro Gaming4%

Demand

Pig Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Pig Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience19%+2.79

Most confusing game ever

Not as funny as led to believe

Not that funny was disappointing

Quality-Overall11%−0.10

Cheap silly fun not quality

I also expected slightly better overall quality

Rubbish product

Noise Level6%−0.02

All the players found it difficult to make any decent noise

Can't say we got through the cards because we were laughing to much at the noises

Ease Of Use6%

Really disappointing and too difficult to use to make it fun

The only problem is that its a bit hard for the little one to push down on the pigs head

Value For Money6%−0.01

Not worth the money

Love

Fun/Entertainment Experience55%+2.79

Fun product

Fun family game

Good toy

Ease Of Use7%

Easy to use

Easy to play

Quick to learn

Value For Money5%−0.01

Good value

Well worth buying

Good price for the fun you get out of it

Size-Overall3%+0.23

Great size

Family and I loved this, the pigs are a good size and seem high quality

The pants are wide enough even for larger people to wear and play

Durability3%+0.26

The whole set feels durable

held up well over a full afternoon of use

hold up well during energetic play

Return

0.5% Return rate 16% Fixable by listing

Functionality-Overall31%▁█▁▅▅▇

now none of th work

Defective Material/Parts12%█▄▁▁▃▁

One of the pieces didnt work

Size-Overall11%▁▁▁██▆
Gifting Purpose7%▁▂█▁▁▁
Value For Money6%▁▁▁▁▁█

Not worth the money

FAQ

Common Pig Game questions

Answered from the same tracked data.