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Pictionary

Fail

The top 5 brands take 100% of clicks, so Pictionary is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£62K/yr123K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
80%top-5 click share · 5 brands · 174 sellers

Flapen Score

Pictionary against its category

The dotted line is the Toys & Games average. Past it, Pictionary is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pictionary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pictionary 123K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
4.0%
Market size, estimated
£62Ka year
Peak month
December20.5× the quietest month
Top search term
pictionary58K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £5.93 to £26.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £12.77 that is £13K to £16K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£5.93–£26.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #799 within Electronic Toys. It carries 2,863 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#799in Electronic Toys
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,863per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pictionary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

174

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Juegos Mattel83%
  • Gamely8%
  • Party Snail Games3%
  • Drumond Park3%
  • Goliath3%
  • Open — no brand owns it (0%)

Demand

Pictionary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Pictionary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pictionary58K/yr
  • pictionary game52K/yr
  • junior pictionary5K/yr
  • pictionary junior8K/yr

Reviews and returns

What reviews say buyers love and hate about Pictionary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.32

the whole thing was much smaller than I expected

Gifting Purpose17%−0.13

Not great for a six year old present

Audio Quality8%+0.10

Sadly didn't hear if it was played

Compatibility-Overall8%−0.13

still not compatible

It uk and not compatible

Second not compatible

Product Condition8%−0.13

Received a used game - not new

it was disappointing to buy new and receive used

Love

Fun/Entertainment Experience65%+3.30

Fun game

Good fun

Entertaining for all

Gifting Purpose9%−0.13

easy to gift

Bought as a present

Awesome family fun gift

Trivia Games6%+0.25

A fun game for the whole family

easy boardgame to play with friends

Great game for all

Quality-Overall5%+0.54

Content is high quality

Top quality product

Ease Of Use3%−0.08

Very good quick

Its easy to learn

was easy to use with lots of category options

Return

1.1% Return rate 38% Fixable by listing

Size-Overall26%▁▃▄█▅▂

the whole thing was much smaller than I expected

Gifting Purpose24%▁▁█▆▆▃

Not great for a six year old present

Advertised Vs Actual Product8%█▃▂▃▁▁
Defective Material/Parts7%▁▄▁▁▃█
Functionality-Overall7%▁█▁▁▅▄

FAQ

Common Pictionary questions

Answered from the same tracked data.