Pictionary
brand-locked demand (top 5 brands take 100% of clicks) — Pictionary doesn't clear our bar today.
Flapen Score
Is Pictionary profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pictionary is a £62K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Pictionary: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.7% over the last 90 days and 4.0% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Pictionary products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Games Pictionary Board Game for Ages 8+ 2 Teams
- Price
- £11.66
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older
- Price
- £5.93
- Rating
- 4.3/5
- Reviews
- 904
- Age
- 5y ago
Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
- Price
- £14.94
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 1y ago
Six Second Scribbles: The frantically fast and fantastically fun drawing game | A family friendly party game for children teens and adults (Six Second Scribbles)
- Price
- £11.53
- Rating
- 4.6/5
- Reviews
- 2,083
- Age
- 4y ago
Mattel Games Pictionary Air 2 Game for Ages 8+ 2 Teams
- Price
- £9.05
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 3y ago
Trending
90-day click momentum
Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Pictionary Game
- Price
- £26.52
- Rating
- 4.5/5
- Reviews
- 3,322
- Age
- 10y ago
Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older
- Price
- £5.93
- Rating
- 4.3/5
- Reviews
- 904
- Age
- 5y ago
Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
- Price
- £14.94
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 1y ago
What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs
- Price
- £14.76
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 9mo ago
Newest
by launch dateWhat The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs
- Price
- £14.76
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 9mo ago
Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Mattel Games Pictionary Pic-Tato Game for Ages 8+ 3-8 Players
- Price
- £11.36
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 1y ago
Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
- Price
- £14.94
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 1y ago
Mattel Games Pictionary Board Game for Ages 8+ 2 Teams
- Price
- £11.66
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
174
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Juegos Mattel83%
- Gamely8%
- Party Snail Games3%
- Drumond Park3%
- Goliath3%
- Open — no brand owns it (0%)
Pictionary demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 20.5×
Top Pictionary search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pictionary58K/yr
- pictionary game52K/yr
- junior pictionary5K/yr
- pictionary junior8K/yr
What reviews say buyers love and hate about Pictionary
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Fun game”
“easy to gift”
“A fun game for the whole family”
“Content is high quality”
“Very good quick”
What buyers complain about
72% of reviews“the whole thing was much smaller than I expected”
“Not great for a six year old present”
“Sadly didn't hear if it was played”
“still not compatible”
“Received a used game - not new”
Pictionary return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pictionary questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
