pictionary
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.77avg listing price — sweet spot $15–$100
Price range
Good£5.93–£26.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,862.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 123K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pictionary is a £62K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pictionary market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- £77K–£102K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #799
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
174
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Juegos Mattel83%
- Gamely8%
- Party Snail Games3%
- Drumond Park3%
- Goliath3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 20.5×
Top pictionary search terms
- pictionary58K/yr
- pictionary game52K/yr
- junior pictionary5K/yr
- pictionary junior8K/yr
Top pictionary products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Games Pictionary Board Game for Ages 8+ 2 Teams
Juegos Mattel£11.664.6★119 rev
Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older
Juegos Mattel£5.934.3★904 rev
Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
Juegos Mattel£14.944.1★1,967 rev
Six Second Scribbles: The frantically fast and fantastically fun drawing game | A family friendly party game for children teens and adults (Six Second Scribbles)
Gamely£11.534.6★2,083 rev
Mattel Games Pictionary Air 2 Game for Ages 8+ 2 Teams
Juegos Mattel£9.054.1★1,967 rev
Newest
by launch date
What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs
Party Snail Games£14.7646 rev
Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
Goliath£12.39137 rev
Mattel Games Pictionary Pic-Tato Game for Ages 8+ 3-8 Players
Juegos Mattel£11.3652 rev
Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
Juegos Mattel£14.941,967 rev
Mattel Games Pictionary Board Game for Ages 8+ 2 Teams
Juegos Mattel£11.66119 rev
Trending
90-day click momentumGoliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
Goliath£12.394.5★
Pictionary Game
Juegos Mattel£26.524.5★
Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older
Juegos Mattel£5.934.3★
Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
Juegos Mattel£14.944.1★
What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs
Party Snail Games£14.764.8★
What buyers say about pictionary
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“easy to gift”
“A fun game for the whole family”
“Content is high quality”
“Very good quick”
“Okay value for money”
“The game comes with easy to understand colourful instructions as well as three types of game cards”
“Compact”
“fits in your bag”
“feels comfortable to use”
What buyers complain about
“the whole thing was much smaller than I expected”
“Not great for a six year old present”
“Sadly didn't hear if it was played”
“still not compatible”
“Received a used game - not new”
“still not compatible”
“Not the most interesting game weve had out outlet families game night”
Top return reasons
Common questions
- Is pictionary profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the pictionary niche?
- 5 brands and 174 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pictionary?
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Audio Quality. The return rate is 1.1%.
- When does demand for pictionary peak?
- Demand peaks in Nov–Dec; the busiest month runs 20.5× the quietest.
- What does it cost to enter the pictionary niche?
- Listings span £5.93–£26.52; the average listing price is £12.77 (sweet spot $15–$100). The average incumbent carries 2,863 reviews — the moat a new listing must climb.