Pictionary
FailThe top 5 brands take 100% of clicks, so Pictionary is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £62K/yr123K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 174 sellers
Flapen Score
Pictionary against its category
The dotted line is the Toys & Games average. Past it, Pictionary is stronger. Inside it, weaker.
Market
The Pictionary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pictionary 123K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £62Ka year
- Peak month
- December20.5× the quietest month
- Top search term
- pictionary58K searches a year
02 · Price
A sale here is worth £12.77.
Listings sell for £12.77 on average, from £5.93 to £26.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £12.77 that is £13K to £16K a year per listing.
- Average price
- £12.77under the $15 to $100 sweet spot
- Price range
- £5.93–£26.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #799 within Electronic Toys. It carries 2,863 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #799in Electronic Toys
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,863per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Pictionary products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Games Pictionary Board Game for Ages 8+ 2 Teams
- Price
- £11.66
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago

Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older
- Price
- £5.93
- Rating
- 4.3/5
- Reviews
- 904
- Age
- 5y ago

Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
- Price
- £14.94
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 1y ago

Six Second Scribbles: The frantically fast and fantastically fun drawing game | A family friendly party game for children teens and adults (Six Second Scribbles)
- Price
- £11.53
- Rating
- 4.6/5
- Reviews
- 2,083
- Age
- 4y ago

Mattel Games Pictionary Air 2 Game for Ages 8+ 2 Teams
- Price
- £9.05
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 3y ago
Trending
estimated 90-day click momentum
Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Pictionary Game
- Price
- £26.52
- Rating
- 4.5/5
- Reviews
- 3,322
- Age
- 10y ago

Pictionary Card Game Makes A Great Gift for Kid Family Or Adult Game Night 8 Years and Older
- Price
- £5.93
- Rating
- 4.3/5
- Reviews
- 904
- Age
- 5y ago

Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
- Price
- £14.94
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 1y ago

What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs
- Price
- £14.76
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 9mo ago
Newest
by launch date
What The Scribble?! The Hilarious Game of Ridiculous Drawing Challenges | Perfect Party Game for Kids Teens Families & Adults | No Art Skills needed - A Game of Bad Art & Big Laughs
- Price
- £14.76
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 9mo ago

Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Mattel Games Pictionary Pic-Tato Game for Ages 8+ 3-8 Players
- Price
- £11.36
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 1y ago

Mattel Games Pictionary Family Board Game for Kids Adults and Game Nights for 2 Teams with Erasable Pens Painting Boards and Hourglass JDX99
- Price
- £14.94
- Rating
- 4.1/5
- Reviews
- 1,967
- Age
- 1y ago

Mattel Games Pictionary Board Game for Ages 8+ 2 Teams
- Price
- £11.66
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
174
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Juegos Mattel83%
- Gamely8%
- Party Snail Games3%
- Drumond Park3%
- Goliath3%
- Open — no brand owns it (0%)
Demand
Pictionary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 20.5×
Search terms
Top Pictionary search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pictionary58K/yr
- pictionary game52K/yr
- junior pictionary5K/yr
- pictionary junior8K/yr
Reviews and returns
What reviews say buyers love and hate about Pictionary
We read the reviews and the return reasons for every product selling here.
“the whole thing was much smaller than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pictionary questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









