Picky Pad

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months

240K

Growth, 90 days vs prior 90

-18.1%

Conversion, latest week

5.9%

Market size, estimated

£93Ka year

Peak month

December2.3× the quietest month

Top search term

picky pad119K searches a year

Listings sell for £6.61 on average, from £2.60 to £12.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.61 that is £661 to £2K a year per listing.

Average price

£6.61under the $15 to $100 sweet spot

Price range

£2.60–£12.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£661–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #170 within Novelty & Gag Toys. It carries 46 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

33.0%

Average rank

#170in Novelty & Gag Toys

Average rating

3.97 starsAmazon United Kingdom average 4.36 stars

Average reviews

46per listing

Listings tracked

50

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months