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Phonics Games

Fail

Shoppers spend only $22K a year here, so Phonics Games is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£22K/yr98K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
45%top-5 click share · 21 brands · 48 sellers

Flapen Score

Phonics Games against its category

The dotted line is the Toys & Games average. Past it, Phonics Games is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phonics Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phonics Games 98K times last year and spent an estimated £22K. The top 5 brands take 72% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.9%
Market size, estimated
£22Ka year
Top search term
phonics games42K searches a year

02 · Price

A sale here is worth £12.15.

Listings sell for £12.15 on average, from £5.61 to £25.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.15 that is £0 to £1K a year per listing.

Average price
£12.15under the $15 to $100 sweet spot
Price range
£5.61–£25.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #91 within Games & Accessories. It carries 2,196 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#91in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,196per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Phonics Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

48

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

45%

Top 20: 82%

Open market

25%

  • Orchard Toys39%
  • Alphablocks12%
  • Skillmatics8%
  • Coogam6%
  • The Fidget Game6%
  • ZNZ3%

Demand

Phonics Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Phonics Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phonics games42K/yr
  • spelling game14K/yr
  • cvc word games10K/yr
  • spelling games8K/yr
  • phonics game8K/yr
  • phonics toys7K/yr
  • spelling toys & sets6K/yr
  • phonics games for 5 year old5K/yr

Reviews and returns

What reviews say buyers love and hate about Phonics Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.11

Allot smaller than anticipated

Do not fit

So small

Value For Money7%−0.04

I would personally feel that nearly £20 is a too expensive

I think this game is way overpriced

for the price I wouldn't reccomend it

Durability7%−0.07

breakable

only played with twice before it broke

Broke in 2 days

Quality-Overall7%−0.05

Awful quality

Rubbish

very poor quality

Advertised Vs Actual Product5%−0.04

Doesn't look like their pictures

They are a lot smaller than you see in the photos

Love

Fun/Entertainment Experience27%+2.00

Very engaging

Fun game

Fun and engaging

Educational-Overall18%+1.06

Great educational tool

Educational game

A fantastic educational game

Reading/Writing Skills14%+0.78

Fun, hands-on learning toy that actually helps with reading skills

engaging way to help children with early reading skills

Engaging, well structured, and excellent for early reading development

Quality-Overall9%−0.05

Good quality cards

Excellent quality

quality of the product is well made

Ease Of Use4%+0.20

Easy to use

Really easy to play

easy to read

Return

0.8% Return rate 18% Fixable by listing

Defective Material/Parts14%▆▄▃▃█▃
Quality-Overall14%▄▃▃▃▃█

Awful quality

Rubbish

very poor quality

Gifting Purpose11%▁▅▇▃▂█
Size-Overall10%█▂▄▂▅▃

Allot smaller than anticipated

Do not fit

So small

Functionality-Overall8%▁█▃▃▁▁

Does not work correctly

FAQ

Common Phonics Games questions

Answered from the same tracked data.