How competitive is the Phlat Ball niche on Amazon United Kingdom?

11 brands and 50 sellers compete in Phlat Ball on Amazon United Kingdom. The top 5 Phlat Ball products take 74% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Phlat Ball?

Phlat Ball buyers on Amazon United Kingdom complain most about Inflation/Deflation, Quality-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Phlat Ball niche?

Phlat Ball sells for £8.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.14–£16.01. The average incumbent carries 1,159 reviews — the moat a new listing must climb.

Phlat Ball

Phlat Ball shows beatable incumbent ratings (3.9★), but a small market ($29K/yr) keeps it on the watch list.

Signals Trending Quality Gap

Flapen Score

Worth a look

This niche Category average

Is Phlat Ball profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Phlat Ball is a £29K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 54/100.

Phlat Ball: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +164.2% over the last 90 days and 10.5% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K

Search volume / yr+164.2%35K

Conversion rate10.5%

Avg price£8.02

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 50

Top-5 product click share74%

Open market12%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 14 products

Top Phlat Ball products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WAHU Phlat Ball Junior - Red (15cm) Throw a Disc Catch a Ball - Garden Toys and Beach Activities - Kids Outdoor Toys for Ages 5 and up

Price: £5.11
Rating: 4.1/5
Reviews: 2,220
Age: 4y ago

WAHU Phlat Ball Large - Blue (23cm) | Throw a Disc... Catch a Ball | Perfect for the Garden or the Beach | Kids Outdoor Toys | Ages 6+

Price: £7.98
Rating: 3.4/5
Reviews: 705
Age: 4y ago

Phlat Ball WAHU Large (23cm) | Throw a Disc... Catch a Ball | Outdoor Garden Toy | Ages 5+

Price: £9.84
Rating: 4.0/5
Reviews: 3,815
Age: 12y ago

Henbrandt Rainbow Bright PVC Football Ball 20cm Uninflated (Pack of 1)

Price: £3.14
Rating: 3.9/5
Reviews: 593
Age: 11y ago

jjshund 25cm Pilates Ball Mini Yoga Exercise Ball Pink

Price: £4.52
Rating: 4.2/5
Reviews: 841
Age: 2y ago

Newest

by launch date

Childrens Balance Jumping Ball Balance Jumping Ball for Kids Pogo Balls Bouncing Balls with Handle Moon BounceBall Up To 600 Lb Fun Challenge Bounce Toys for Balances Training Coordination Pink

Price: £16.01
Rating: 2.5/5
Reviews: 3
Age: 3mo ago

Daimeitec Magic Bouncing Ball Metaball Blue

Price: £8.03
Rating: 3.7/5
Reviews: 40
Age: 5mo ago

Vugttuon Childrens Bouncing Ball Magic Metaball Magic Flying Saucer 2-in-1Bouncy Ball with 3 Light Magic Metaball Bouncing Ball für Kinder Interaktive Fliegende Untertassen

Price: £6.87
Rating: 4.6/5
Reviews: 3
Age: 7mo ago

Kenmohuo Magic Bouncing Ball Bouncy Balls Magical Flying Saucer with 6 LED Light Family and Pet Interactive Toys Safe & Durable Dual Form Freely Switchable for Indoor & Outdoor Use (Dark Blue)

Price: £10.72
Rating: 4.8/5
Reviews: 5
Age: 9mo ago

jjshund 25cm Pilates Ball Mini Yoga Exercise Ball Pink

Price: £4.52
Rating: 4.2/5
Reviews: 841
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Goliath50%
Phlat Ball12%
HENBRANDT11%
jjshund9%
Daimeitec7%
Kenmohuo4%
Open — no brand owns it (5 brands, 7%)

Phlat Ball demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR10.5%Products14Brands11Top 5 Brands88%OOS Rate0.7%Rating3.9★Reviews1,159Avg BSR#117

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.9×

Top Phlat Ball search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

phlat ball15K/yr +248.4%9.4% conv.
flat ball5K/yr +303.1%9.5% conv.
phlat balls for kids4K/yr +260.2%10.8% conv.
pop up ball8K/yr -34.9%6.0% conv.
frisbee ball3K/yr +114.1%8.1% conv.

What reviews say buyers love and hate about Phlat Ball

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Fun/Entertainment Experience28%

“Fun for everyone :D”

Quality-Overall22%

“Good decent football”

Value For Money11%

“Good price”

Ease Of Use5%

“easy to use for him”

Brightness/Shine/Glow3%

“The LED lights are a great touch”

What buyers complain about

77% of reviews

Inflation/Deflation13%

“This ball was not inflated”

Quality-Overall12%

“Rubbish quality”

Functionality-Overall12%

“Doesn't work”

Durability12%

“broke within minutes”

Flatness9%

“Doesn't stay flat”

Phlat Ball return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

20%

2Inflation/Deflation

14%

3Defective Material/Parts

13%

4Size-Overall

12%

5Durability

Common Phlat Ball questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Phlat Ball 54/100 on Amazon United Kingdom — Worth a look. The niche generates £29K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +164.2% over the last 90 days.