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Phlat Ball

Maybe

The products selling today average only 3.9★. But shoppers spend only $29K a year here, so Phlat Ball is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£29K/yr35K searches / yr
90-day growth
+164.2%search demand this quarter
Competition
74%top-5 click share · 11 brands · 50 sellers

Flapen Score

Phlat Ball against its category

The dotted line is the Toys & Games average. Past it, Phlat Ball is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phlat Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phlat Ball 35K times last year and spent an estimated £29K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +164.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+164.2%
Conversion, latest week
10.5%
Market size, estimated
£29Ka year
Peak month
May6.9× the quietest month
Top search term
phlat ball15K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £3.14 to £16.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £8.02 that is £2K to £4K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£3.14–£16.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #117 within Sports Toys & Outdoor. It carries 1,159 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.7%
Average rank
#117in Sports Toys & Outdoor
Average rating
3.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,159per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Phlat Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

50

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Goliath50%
  • Phlat Ball12%
  • HENBRANDT11%
  • jjshund9%
  • Daimeitec7%
  • Kenmohuo4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Phlat Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Phlat Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phlat ball15K/yr
  • flat ball5K/yr
  • phlat balls for kids4K/yr
  • pop up ball8K/yr
  • frisbee ball3K/yr

Reviews and returns

What reviews say buyers love and hate about Phlat Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation13%−0.19

This ball was not inflated

Ball deflated

Could not inflate

Quality-Overall12%+0.24

Rubbish quality

Poor quality

Rubbish

Functionality-Overall12%−0.18

Doesn't work

It did not work as described

Doesn't work as intended

Durability12%−0.13

broke within minutes

First one arrived broken second one broke after first use

Not durable

Flatness9%−0.08

Doesn't stay flat

My only critic is when flat out doesn't fly very well

just keeps going flat

Love

Fun/Entertainment Experience28%+2.56

Fun for everyone :D

Fun for children

Great fun

Quality-Overall22%+0.24

Good decent football

Good quality

I was impressed by the quality

Value For Money11%+0.56

Good price

Overall, its great value for money and a brilliant choice for active, imaginative fun

Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money

Ease Of Use5%+0.35

easy to use for him

Fun ball and really easy to use

Its simple, clever, and very engaging

Brightness/Shine/Glow3%+0.37

The LED lights are a great touch

The added light-up feature is a great touch

When you throw, stomp, or catch it, the ball lights up with a vibrant, multicoloured glow

Return

0.9% Return rate 22% Fixable by listing

Functionality-Overall20%▁█▁▃▄▇

Doesn't work

It did not work as described

Doesn't work as intended

Inflation/Deflation14%▁▁▁█▄▄

This ball was not inflated

Ball deflated

Could not inflate

Defective Material/Parts13%▁▇▆▃█▄
Size-Overall12%█▂▃▂▁▂

Slightly smaller than expected

Very small sized

it's not as big as some of the advertising images make it out to be

Durability7%▁█▁▅▆▅

broke within minutes

First one arrived broken second one broke after first use

Not durable

FAQ

Common Phlat Ball questions

Answered from the same tracked data.