phlat ball
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($29K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Incredible+164.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,159.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£3.14–£16.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, phlat ball is a £29K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
phlat ball market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £20K–£24K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 0.7%
- Avg brand age
- 43 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
50
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Goliath50%
- Phlat Ball12%
- HENBRANDT11%
- jjshund9%
- Daimeitec7%
- Kenmohuo4%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +164.2% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.9×
Top phlat ball search terms
- phlat ball15K/yr
- flat ball5K/yr
- phlat balls for kids4K/yr
- pop up ball8K/yr
- frisbee ball3K/yr
Top phlat ball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WAHU Phlat Ball Junior - Red (15cm) Throw a Disc Catch a Ball - Garden Toys and Beach Activities - Kids Outdoor Toys for Ages 5 and up
Goliath£5.114.1★2,220 rev
WAHU Phlat Ball Large - Blue (23cm) | Throw a Disc... Catch a Ball | Perfect for the Garden or the Beach | Kids Outdoor Toys | Ages 6+
Goliath£7.983.4★705 rev
Phlat Ball WAHU Large (23cm) | Throw a Disc... Catch a Ball | Outdoor Garden Toy | Ages 5+
Phlat Ball£9.844.0★3,815 rev
Henbrandt Rainbow Bright PVC Football Ball 20cm Uninflated (Pack of 1)
HENBRANDT£3.143.9★593 rev
jjshund 25cm Pilates Ball Mini Yoga Exercise Ball Pink
jjshund£4.524.2★841 rev
Newest
by launch date
Childrens Balance Jumping Ball Balance Jumping Ball for Kids Pogo Balls Bouncing Balls with Handle Moon BounceBall Up To 600 Lb Fun Challenge Bounce Toys for Balances Training Coordination Pink
SEMINISMAR£16.013 rev
Daimeitec Magic Bouncing Ball Metaball Blue
Daimeitec£8.0340 rev
Vugttuon Childrens Bouncing Ball Magic Metaball Magic Flying Saucer 2-in-1Bouncy Ball with 3 Light Magic Metaball Bouncing Ball für Kinder Interaktive Fliegende Untertassen
Vugttuon£6.873 rev
Kenmohuo Magic Bouncing Ball Bouncy Balls Magical Flying Saucer with 6 LED Light Family and Pet Interactive Toys Safe & Durable Dual Form Freely Switchable for Indoor & Outdoor Use (Dark Blue)
Kenmohuo£10.725 rev
jjshund 25cm Pilates Ball Mini Yoga Exercise Ball Pink
jjshund£4.52841 rev
Trending
90-day click momentumChildrens Balance Jumping Ball Balance Jumping Ball for Kids Pogo Balls Bouncing Balls with Handle Moon BounceBall Up To 600 Lb Fun Challenge Bounce Toys for Balances Training Coordination Pink
SEMINISMAR£16.012.5★
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
Mitre£8.224.4★
Daimeitec Magic Bouncing Ball Metaball Blue
Daimeitec£8.033.7★
jjshund 25cm Pilates Ball Mini Yoga Exercise Ball Pink
jjshund£4.524.2★
Henbrandt Rainbow Bright PVC Football Ball 20cm Uninflated (Pack of 1)
HENBRANDT£3.143.9★
What buyers say about phlat ball
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for everyone :D”
“Good decent football”
“Good price”
“easy to use for him”
“The LED lights are a great touch”
“This was a bigger hit than I expected”
“It is very durable”
“Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money”
“Good design”
“a decent size to play with”
What buyers complain about
“This ball was not inflated”
“Rubbish quality”
“Doesn't work”
“broke within minutes”
“Doesn't stay flat”
“Its not how it looks in the photo”
“Don't open”
“Slightly smaller than expected”
“Not comfortable”
“this latest time after I pumped it up I've noticed the stitching has broken all along one seam”
Top return reasons
Common questions
- Is phlat ball profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +164.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the phlat ball niche?
- 11 brands and 50 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in phlat ball?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Functionality-Overall. The return rate is 0.9%.
- When does demand for phlat ball peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the phlat ball niche?
- Listings span £3.14–£16.01; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.