Phase 10 Card Game
FailThe top 5 products take 100% of clicks, so Phase 10 Card Game is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £95K/yr66K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 47 sellers
Flapen Score
Phase 10 Card Game against its category
The dotted line is the Toys & Games average. Past it, Phase 10 Card Game is stronger. Inside it, weaker.
Market
The Phase 10 Card Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Phase 10 Card Game 66K times last year and spent an estimated £95K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £95Ka year
- Top search term
- phase 10 card game41K searches a year
02 · Price
A sale here is worth £7.92.
Listings sell for £7.92 on average, from £6.11 to £9.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £7.92 that is £10K to £12K a year per listing.
- Average price
- £7.92under the $15 to $100 sweet spot
- Price range
- £6.11–£9.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Games & Accessories. It carries 7,218 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #431in Games & Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,218per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Phase 10 Card Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Phase 10 Card Game
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 5,090
- Age
- 13y ago

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 5,826
- Age
- 9y ago

Mattel Phase 10 Card Game
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 10,158
- Age
- 14y ago

Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 14,126
- Age
- 8y ago

Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 888
- Age
- 2y ago
Trending
90-day click momentum
Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 14,126
- Age
- 8y ago

Phase 10 Card Game
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 5,090
- Age
- 13y ago

Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 888
- Age
- 2y ago

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 5,826
- Age
- 9y ago

Mattel Phase 10 Card Game
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 10,158
- Age
- 14y ago
Newest
by launch date
Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 888
- Age
- 2y ago

Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 14,126
- Age
- 8y ago

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 5,826
- Age
- 9y ago

Phase 10 Card Game
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 5,090
- Age
- 13y ago

Mattel Phase 10 Card Game
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 10,158
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Juegos Mattel76%
- Phase 1024%
- Open — no brand owns it (0%)
Demand
Phase 10 Card Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked
Search terms
Top Phase 10 Card Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- phase 10 card game41K/yr
- phase 1019K/yr
- phase 10 card game uk6K/yr
Reviews and returns
What reviews say buyers love and hate about Phase 10 Card Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
Very poor quality
Product detail was lacking
flimsy cards
Over priced,
Firstly, there were no instructions, and there were spelling mistakes on the cards Also, these cards are not coated, making them very difficult to play with
Love
Family fun
Great family game
Good fun
Great card game for all ages
Great card game
Great game, good fun and skill required to win
Its easy to understand and play
Easy to play
easy to teach
Good value for money
good price for this product
worth every penny
Instructions were very easy to follow
A nice compact games with good instructions
Instructions are included in the game
Return
0.5% Return rate 23% Fixable by listing
Firstly, there were no instructions, and there were spelling mistakes on the cards Also, these cards are not coated, making them very difficult to play with
Poor Quality
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phase 10 Card Game questions
Answered from the same tracked data.









