Is phase 10 card game profitable to sell on Amazon United Kingdom?

The niche generates £95K/yr across 5 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (32/100).

How competitive is the phase 10 card game niche?

2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in phase 10 card game?

Top complaints mined from reviews: Quality-Overall, Defective Material/Parts, Strength. The return rate is 0.5%.

What does it cost to enter the phase 10 card game niche?

Listings span £6.11–£9.44; the average listing price is £7.92 (sweet spot $15–$100). The average incumbent carries 7,218 reviews — the moat a new listing must climb.

phase 10 card game

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Market size

Bad£95K

£95K/yr · 66K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,217.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.92

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£6.11–£9.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, phase 10 card game is a £95K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

phase 10 card game market data

Units sold / yr: 8K–10K; avg 1,250–1,500/product
Revenue / yr: £63K–£79K; units × avg price
Conversion rate: 18.2%
Avg BSR: #431
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Juegos Mattel76%
Phase 1024%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 33 weeks — +1.6% search growth over the last 90 days.

Open Trend

Top phase 10 card game search terms

phase 10 card game41K/yr +8.5%16.0% conv.
phase 1019K/yr -2.2%10.7% conv.
phase 10 card game uk6K/yr -38.5%16.2% conv.

All search terms

Top phase 10 card game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Phase 10 Card Game

Juegos Mattel£6.114.6★5,090 rev

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players

Phase 10£9.444.5★5,826 rev

Mattel Phase 10 Card Game

Juegos Mattel£6.994.6★10,158 rev

Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium

Juegos Mattel£8.484.7★14,126 rev

Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players

Juegos Mattel£8.594.7★888 rev

Newest

by launch date

Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players

Juegos Mattel£8.59888 rev

2y ago

Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium

Juegos Mattel£8.4814,126 rev

8y ago

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players

Phase 10£9.445,826 rev

9y ago

Phase 10 Card Game

Juegos Mattel£6.115,090 rev

13y ago

Mattel Phase 10 Card Game

Juegos Mattel£6.9910,158 rev

14y ago

What buyers say about phase 10 card game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience53%

“Family fun”

Trivia Games13%

“Great card game for all ages”

Ease Of Use8%

“Its easy to understand and play”

Value For Money6%

“Good value for money”

Instructions/User Manual/Troubleshooting4%

“Instructions were very easy to follow”

Quality-Overall3%

“The quality of the card were very good”

Advertised Vs Actual Product2%

“As it says on the pack”

Storage Capacity2%

“Great stocking filler”

Gifting Purpose2%

“Bought as an advent gift for husband as we have Phase 10”

Compactness1%

“A nice compact games with good instructions”

What buyers complain about

Quality-Overall25%

“Poor Quality”

Defective Material/Parts17%

“Product detail was lacking”

Strength8%

“flimsy cards”

Value For Money8%

“Over priced,”

Instructions/User Manual/Troubleshooting8%

“Firstly, there were no instructions, and there were spelling mistakes on the cards Also, these cards are not coated, making them very difficult to play with”

Grip4%

“Cards are a bit slippery”

Top return reasons

Instructions/User Manual/Troubleshooting27%

Size-Overall18%

Quality-Overall14%

Gifting Purpose14%

Thin9%

Advertised Vs Actual Product5%

Adhesion/Stickiness5%

Defective Material/Parts5%

Product Condition5%

Common questions

Is phase 10 card game profitable to sell on Amazon United Kingdom?: The niche generates £95K/yr across 5 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (32/100).
How competitive is the phase 10 card game niche?: 2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in phase 10 card game?: Top complaints mined from reviews: Quality-Overall, Defective Material/Parts, Strength. The return rate is 0.5%.
What does it cost to enter the phase 10 card game niche?: Listings span £6.11–£9.44; the average listing price is £7.92 (sweet spot $15–$100). The average incumbent carries 7,218 reviews — the moat a new listing must climb.