How competitive is the Phase 10 Card Game niche on Amazon United Kingdom?

2 brands and 47 sellers compete in Phase 10 Card Game on Amazon United Kingdom. The top 5 Phase 10 Card Game products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Phase 10 Card Game niche?

Phase 10 Card Game sells for £7.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.11–£9.44. The average incumbent carries 7,218 reviews — the moat a new listing must climb.

Phase 10 Card Game

a concentrated shelf (top 5 take 100% of clicks) — Phase 10 Card Game doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Phase 10 Card Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Phase 10 Card Game is a £95K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Phase 10 Card Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.6% over the last 90 days and 18.2% of searches end in a purchase.

£95K

revenue / yr

Units sold / yr10K

Search volume / yr+1.6%66K

Conversion rate18.2%

Avg price£7.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 47

Top-5 product click share100%

Open market0%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Phase 10 Card Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Phase 10 Card Game

Price: £6.11
Rating: 4.6/5
Reviews: 5,090
Age: 13y ago

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players

Price: £9.44
Rating: 4.5/5
Reviews: 5,826
Age: 9y ago

Mattel Phase 10 Card Game

Price: £6.99
Rating: 4.6/5
Reviews: 10,158
Age: 14y ago

Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium

Price: £8.48
Rating: 4.7/5
Reviews: 14,126
Age: 8y ago

Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players

Price: £8.59
Rating: 4.7/5
Reviews: 888
Age: 2y ago

Newest

by launch date

Mattel Games Phase 10 Flip Card Game for Ages 7+ 2-6 Players

Price: £8.59
Rating: 4.7/5
Reviews: 888
Age: 2y ago

Mattel Games Fpw38 Phase 10 Card Game Multicolour Medium

Price: £8.48
Rating: 4.7/5
Reviews: 14,126
Age: 8y ago

Mattel Games Phase 10 Card Game for Ages 7+ 2-6 Players

Price: £9.44
Rating: 4.5/5
Reviews: 5,826
Age: 9y ago

Phase 10 Card Game

Price: £6.11
Rating: 4.6/5
Reviews: 5,090
Age: 13y ago

Mattel Phase 10 Card Game

Price: £6.99
Rating: 4.6/5
Reviews: 10,158
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Juegos Mattel76%
Phase 1024%
Open — no brand owns it (0%)

Phase 10 Card Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR18.2%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews7,218Avg BSR#431

Top Phase 10 Card Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

phase 10 card game41K/yr +8.5%16.0% conv.
phase 1019K/yr -2.2%10.7% conv.
phase 10 card game uk6K/yr -38.5%16.2% conv.

What reviews say buyers love and hate about Phase 10 Card Game

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Fun/Entertainment Experience53%

“Family fun”

Trivia Games13%

“Great card game for all ages”

Ease Of Use8%

“Its easy to understand and play”

Value For Money6%

“Good value for money”

Instructions/User Manual/Troubleshooting4%

“Instructions were very easy to follow”

What buyers complain about

71% of reviews

Quality-Overall25%

“Poor Quality”

Defective Material/Parts17%

“Product detail was lacking”

Strength8%

“flimsy cards”

Value For Money8%

“Over priced,”

Instructions/User Manual/Troubleshooting8%

“Firstly, there were no instructions, and there were spelling mistakes on the cards Also, these cards are not coated, making them very difficult to play with”

Phase 10 Card Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Instructions/User Manual/Troubleshooting

27%

2Size-Overall

18%

3Quality-Overall

14%

4Gifting Purpose

14%

5Thin

Common Phase 10 Card Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Phase 10 Card Game 32/100 on Amazon United Kingdom — Skip it. The niche generates £95K/yr across 5 tracked products. Search demand moved +1.6% over the last 90 days.

Phase 10 Card Game buyers on Amazon United Kingdom complain most about Quality-Overall, Defective Material/Parts, Strength, the themes mined from the niche's reviews. Its return rate is 0.5%.