Skip to content

Phase 10 Card Game

Fail

The top 5 products take 100% of clicks, so Phase 10 Card Game is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£95K/yr66K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 47 sellers

Flapen Score

Phase 10 Card Game against its category

The dotted line is the Toys & Games average. Past it, Phase 10 Card Game is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phase 10 Card Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phase 10 Card Game 66K times last year and spent an estimated £95K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
18.2%
Market size, estimated
£95Ka year
Top search term
phase 10 card game41K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £6.11 to £9.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £7.92 that is £10K to £12K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£6.11–£9.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Games & Accessories. It carries 7,218 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#431in Games & Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,218per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Phase 10 Card Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel76%
  • Phase 1024%
  • Open — no brand owns it (0%)

Demand

Phase 10 Card Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top Phase 10 Card Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phase 10 card game41K/yr
  • phase 1019K/yr
  • phase 10 card game uk6K/yr

Reviews and returns

What reviews say buyers love and hate about Phase 10 Card Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.11

Poor Quality

Very poor quality

Defective Material/Parts17%−0.08

Product detail was lacking

Strength8%−0.04

flimsy cards

Value For Money8%−0.01

Over priced,

Instructions/User Manual/Troubleshooting8%−0.02

Firstly, there were no instructions, and there were spelling mistakes on the cards Also, these cards are not coated, making them very difficult to play with

Love

Fun/Entertainment Experience53%+3.14

Family fun

Great family game

Good fun

Trivia Games13%+0.82

Great card game for all ages

Great card game

Great game, good fun and skill required to win

Ease Of Use8%+0.49

Its easy to understand and play

Easy to play

easy to teach

Value For Money6%−0.01

Good value for money

good price for this product

worth every penny

Instructions/User Manual/Troubleshooting4%−0.02

Instructions were very easy to follow

A nice compact games with good instructions

Instructions are included in the game

Return

0.5% Return rate 23% Fixable by listing

Instructions/User Manual/Troubleshooting27%▁▁▆▁██

Firstly, there were no instructions, and there were spelling mistakes on the cards Also, these cards are not coated, making them very difficult to play with

Size-Overall18%▁▁▁▁▁█
Quality-Overall14%▁▁█▁▁▁

Poor Quality

Very poor quality

Gifting Purpose14%▁▁▁▁█▁
Thin9%▁▁▁█▁▁

FAQ

Common Phase 10 Card Game questions

Answered from the same tracked data.