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Phase 10 Card Game

Fail

The top 5 products take 100% of clicks, so Phase 10 Card Game is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£95K/yr66K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 47 sellers

Flapen Score

Phase 10 Card Game against its category

The dotted line is the Toys & Games average. Past it, Phase 10 Card Game is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phase 10 Card Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phase 10 Card Game 66K times last year and spent an estimated £95K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
18.2%
Market size, estimated
£95Ka year
Top search term
phase 10 card game41K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £6.11 to £9.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £7.92 that is £10K to £12K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£6.11–£9.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Games & Accessories. It carries 7,218 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#431in Games & Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,218per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Phase 10 Card Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

47

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel76%
  • Phase 1024%
  • Open — no brand owns it (0%)

Demand

Phase 10 Card Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top Phase 10 Card Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • phase 10 card game41K/yr
  • phase 1019K/yr
  • phase 10 card game uk6K/yr

Reviews and returns

What reviews say buyers love and hate about Phase 10 Card Game

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Phase 10 Card Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data