Peter Rabbit Toys

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-31.3%

Conversion, latest week

3.6%

Market size, estimated

£87Ka year

Peak month

November3.0× the quietest month

Top search term

peter rabbit baby gifts51K searches a year

Listings sell for £12.64 on average, from £3.17 to £24.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.64 that is £0 to £1K a year per listing.

Average price

£12.64under the $15 to $100 sweet spot

Price range

£3.17–£24.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #554 within Baby & Toddler Toys. It carries 276 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

81%

Out of stock, average day

10.1%

Average rank

#554in Baby & Toddler Toys

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

276per listing

Listings tracked

48

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months