Peter Rabbit Toys

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-31.3%

Conversion, latest week

3.6%

Market size, estimated

£87Ka year

Peak month

November3.0× the quietest month

Top search term

peter rabbit baby gifts51K searches a year

Listings sell for £12.64 on average, from £3.17 to £24.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.64 that is £0 to £1K a year per listing.

Average price

£12.64under the $15 to $100 sweet spot

Price range

£3.17–£24.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #554 within Baby & Toddler Toys. It carries 276 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

81%

Out of stock, average day

10.1%

Average rank

#554in Baby & Toddler Toys

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

276per listing

Listings tracked

48

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months