Perudo
FailThe top 5 products take 100% of clicks, so Perudo is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £111K/yr47K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 25 sellers
Flapen Score
Perudo against its category
The dotted line is the Toys & Games average. Past it, Perudo is stronger. Inside it, weaker.
Market
The Perudo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Perudo 47K times last year and spent an estimated £111K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £111Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- perudo25K searches a year
02 · Price
A sale here is worth £15.28.
Listings sell for £15.28 on average, from £13.05 to £16.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £15.28 that is £23K to £31K a year per listing.
- Average price
- £15.28inside the $15 to $100 sweet spot
- Price range
- £13.05–£16.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #48 within Games & Accessories. It carries 838 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 1.9%
- Average rank
- #48in Games & Accessories
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 838per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Perudo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
University Games Perudo Game Age 8+ Blue
- Price
- £16.17
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 22y ago

Perudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)
- Price
- £16.63
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 5y ago

Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795
- Price
- £13.05
- Rating
- 4.7/5
- Reviews
- 522
- Age
- 8y ago
Trending
90-day click momentum
University Games Perudo Game Age 8+ Blue
- Price
- £16.17
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 22y ago

Perudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)
- Price
- £16.63
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 5y ago

Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795
- Price
- £13.05
- Rating
- 4.7/5
- Reviews
- 522
- Age
- 8y ago
Newest
by launch date
Perudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)
- Price
- £16.63
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 5y ago

Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795
- Price
- £13.05
- Rating
- 4.7/5
- Reviews
- 522
- Age
- 8y ago

University Games Perudo Game Age 8+ Blue
- Price
- £16.17
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 22y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- University Games83%
- Paul Lamond10%
- Jaques of London7%
Demand
Perudo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Perudo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- perudo25K/yr
- perudo dice game18K/yr
- perudo game4K/yr
Reviews and returns
What reviews say buyers love and hate about Perudo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a waste of money
Loud
Love
Happy with the product, as described
Strategy, bluffing and fun for all
Great family game
hardwearing quality product
Great colour choice
Return
0.5% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perudo questions
Answered from the same tracked data.









