perudo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Review moat
Good837.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£13.05–£16.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£111K£111K/yr · 47K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, perudo is a £111K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
perudo market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- £92K–£122K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 1.9%
- Avg brand age
- 54 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- University Games83%
- Paul Lamond10%
- Jaques of London7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Top perudo search terms
- perudo25K/yr
- perudo dice game18K/yr
- perudo game4K/yr
Top perudo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
University Games Perudo Game Age 8+ Blue
University Games£16.174.7★1,869 rev
Perudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)
Paul Lamond£16.634.6★122 rev
Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795
Jaques of London£13.054.7★522 rev
Newest
by launch datePerudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)
Paul Lamond£16.63122 rev
Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795
Jaques of London£13.05522 rev
University Games Perudo Game Age 8+ Blue
University Games£16.171,869 rev
Trending
90-day click momentumUniversity Games Perudo Game Age 8+ Blue
University Games£16.174.7★
Perudo Vertical Dice Game Classic Bluffing Dice Game for 2-6 Players | Portable Tin Set | Family & Travel Game (Ages 8+)
Paul Lamond£16.634.6★
Jaques of London Liars Dice Games | Peruvian Bluffing Game for Adults | Dice Set & Dice Cup | Classic Board Games | Since 1795
Jaques of London£13.054.7★
What buyers say about perudo
What buyers praise and complain about, mined from review topics.What buyers love
“Happy with the product, as described”
“Strategy, bluffing and fun for all”
“Great family game”
“hardwearing quality product”
“Great colour choice”
“But feels and looks great”
What buyers complain about
“a waste of money”
“Loud”
Top return reasons
Common questions
- Is perudo profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 3 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the perudo niche?
- 3 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in perudo?
- Top complaints mined from reviews: Value For Money, Noise Level. The return rate is 0.5%.
- When does demand for perudo peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the perudo niche?
- Listings span £13.05–£16.63; the average listing price is £15.28 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.