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Perudo

Fail

The top 5 products take 100% of clicks, so Perudo is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£111K/yr47K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 25 sellers

Flapen Score

Perudo against its category

The dotted line is the Toys & Games average. Past it, Perudo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perudo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perudo 47K times last year and spent an estimated £111K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
15.7%
Market size, estimated
£111Ka year
Peak month
December6.3× the quietest month
Top search term
perudo25K searches a year

02 · Price

A sale here is worth £15.28.

Listings sell for £15.28 on average, from £13.05 to £16.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £15.28 that is £23K to £31K a year per listing.

Average price
£15.28inside the $15 to $100 sweet spot
Price range
£13.05–£16.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #48 within Games & Accessories. It carries 838 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
1.9%
Average rank
#48in Games & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
838per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£111K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • University Games83%
  • Paul Lamond10%
  • Jaques of London7%

Demand

Perudo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Perudo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perudo25K/yr
  • perudo dice game18K/yr
  • perudo game4K/yr

Reviews and returns

What reviews say buyers love and hate about Perudo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.18

a waste of money

Noise Level13%−0.01

Loud

Love

Advertised Vs Actual Product33%+2.64

Happy with the product, as described

Trivia Games17%+1.13

Strategy, bluffing and fun for all

Fun/Entertainment Experience17%+1.13

Great family game

Material Quality8%−0.01

hardwearing quality product

Color8%−0.01

Great colour choice

Return

0.5% Return rate 0% Fixable by listing

Defective Material/Parts100%▁▁▁▁█▁

FAQ

Common Perudo questions

Answered from the same tracked data.