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Perudo

Fail

The top 5 products take 100% of clicks, so Perudo is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£111K/yr47K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 25 sellers

Flapen Score

Perudo against its category

The dotted line is the Toys & Games average. Past it, Perudo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perudo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perudo 47K times last year and spent an estimated £111K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
15.7%
Market size, estimated
£111Ka year
Peak month
December6.3× the quietest month
Top search term
perudo25K searches a year

02 · Price

A sale here is worth £15.28.

Listings sell for £15.28 on average, from £13.05 to £16.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £15.28 that is £23K to £31K a year per listing.

Average price
£15.28inside the $15 to $100 sweet spot
Price range
£13.05–£16.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #48 within Games & Accessories. It carries 838 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
1.9%
Average rank
#48in Games & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
838per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Perudo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£111K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

25

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • University Games83%
  • Paul Lamond10%
  • Jaques of London7%

Demand

Perudo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Perudo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • perudo25K/yr
  • perudo dice game18K/yr
  • perudo game4K/yr

Reviews and returns

What reviews say buyers love and hate about Perudo

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Value For Money”
0.5%of orders come back
“a waste of money”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Perudo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data