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Personalised Jigsaw

Fail

Demand is soft, at -29.3% this quarter, so Personalised Jigsaw is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£42K/yr105K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
64%top-5 click share · 15 brands · 17 sellers

Flapen Score

Personalised Jigsaw against its category

The dotted line is the Toys & Games average. Past it, Personalised Jigsaw is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Jigsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Jigsaw 105K times last year and spent an estimated £42K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
3.5%
Market size, estimated
£42Ka year
Peak month
December9.9× the quietest month
Top search term
personalised jigsaw42K searches a year

02 · Price

A sale here is worth £11.61.

Listings sell for £11.61 on average, from £4.48 to £18.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £11.61 that is £0 to £1K a year per listing.

Average price
£11.61under the $15 to $100 sweet spot
Price range
£4.48–£18.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #1,359 within Jigsaws & Puzzles. It carries 173 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
11%
Out of stock, average day
8.4%
Average rank
#1,359in Jigsaws & Puzzles
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Personalised Jigsaw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

  • TheDogTagCo28%
  • Jachsia22%
  • YATEDIY13%
  • Easycosy6%
  • S&H&OU6%
  • Star Online6%

Demand

Personalised Jigsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Personalised Jigsaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised jigsaw42K/yr
  • personalised puzzle31K/yr
  • custom puzzle9K/yr
  • photo jigsaw7K/yr
  • personalised puzzles for adults4K/yr
  • personalised jigsaw puzzle9K/yr
  • photo jigsaw puzzle personalised 5003K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Jigsaw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.07

shockingly poor quality control

Poor quality

the picture quality is shockingly bad

Gifting Purpose20%+1.25

the puzzle was meant to be a gift

Not good for a gift

as it's a present I'm very disappointed that it didn't come with a presentation box which I've now got to find in order to give it for a present

Size-Overall10%+0.65

Only thing it was slightly to big for my puzzle board

My mum liked it although I would say it was quite small I didnt expect it to be that tiny it was supposed to be one of our main presents for Christmas

Slightly big for 1000 pce board

Assembly/Installation7%+0.21

Only critique is that it came 'assembled'

even then it was not easy to put together

Advertised Vs Actual Product7%−0.02

Pictures are misleading

Misleading photos

Love

Quality-Overall37%−0.07

Extremely good quality

a well made product

Good quality puzzle

Gifting Purpose20%+1.25

A nice gift for a birthday, Christmas present etc

Lovely as a gift

Great gift

Value For Money9%+1.16

Brilliant product and reasonably priced and delivered on time

Good value for money

Very pleased for the price

Advertised Vs Actual Product5%−0.02

exactly as described

Its exactly what I wanted

As described with prompt delivery

Fun/Entertainment Experience5%−0.06

Very enjoyable

Personalised jigsaws are great, as you choose your favourite photos and memorable moments

Bought as a present for brother who loves doing puzzles

Return

0.2% Return rate 0% Fixable by listing

Value For Money50%▁▁▁█▁▁

cost just as much to post as is to buy

Product Condition25%▁▁▁▁█▁
Defective Material/Parts25%▁▁▁▁█▁

FAQ

Common Personalised Jigsaw questions

Answered from the same tracked data.