personalised jigsaw
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great172.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Bad£4.48–£18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£42K£42K/yr · 105K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, personalised jigsaw is a £42K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
personalised jigsaw market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £3K–£6K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,359
- Page quality
- 0%
- Prime
- 11%
- Sponsored
- 89%
- Out of stock
- 8.4%
- Avg brand age
- 31 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
19%
- TheDogTagCo28%
- Jachsia22%
- YATEDIY13%
- Easycosy6%
- S&H&OU6%
- Star Online6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -29.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Top personalised jigsaw search terms
- personalised jigsaw42K/yr
- personalised puzzle31K/yr
- custom puzzle9K/yr
- photo jigsaw7K/yr
- personalised puzzles for adults4K/yr
- personalised jigsaw puzzle9K/yr
- photo jigsaw puzzle personalised 5003K/yr
Top personalised jigsaw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personalised Jigsaw Puzzle Custom 300/500/1000 Piece Wooden Photo Puzzle Make Your Own Anniversary Wedding Valentines Gifts for Him and Her
Jachsia£16.624.5★175 rev
Custom Jigsaw Puzzle from Photo - 70/300/500/1000/ Personalised Jigsaw Puzzle Customized Wood with Picture Gifts for Family Friend Lover on Wedding Birthday Christmas Valentines Day (70 PCS)
YATEDIY£7.444.4★138 rev
Personalised Jigsaw Puzzle 120 Pieces A4 sized with your Photo/Message Gift
TheDogTagCo£11.043.9★92 rev
Personalised Photo Jigsaw Puzzle - Custom 300 Pieces A3 sized Paper Puzzle for Kids & Adults Unique Gift for Any Occasion
TheDogTagCo£12.453.8★5 rev
Easycosy Personalised Photo Jigsaw Puzzle 1000/500/300 Pieces for Adults Custom Picture Text Birthday Memorial Personalised Photo Gifts for Women Men Her Him Kids-Horizontal/Vertical
Easycosy£15.334.3★55 rev
Newest
by launch date
Personalised Jigsaw Puzzles for Adults Wooden Custom Photo Jigsaw Unique Personalised Puzzle for Women Mum Dad Pet Graduation Wedding Birthday Gift 1000/500/344/312/300/200/70/35 Pieces
Xuumu£9.811 rev
Fody Zou Custom Photo Puzzle HD Print Durable Board 120-1314Pcs
FodyZou£18.341 rev
Personalised Jigsaw Puzzle Custom Photo Puzzle Gift for Family & Kids
KKSTAMP£10.464 rev
Personalised Photo Jigsaw Puzzle - Custom 300 Pieces A3 sized Paper Puzzle for Kids & Adults Unique Gift for Any Occasion
TheDogTagCo£12.455 rev
Personalised Photo Jigsaw Puzzle Custom 80 Piece A5 sized Picture Puzzle for Kids & Adults Unique Gift for Any Occasion
TheDogTagCo£8.300 rev
Trending
90-day click momentumPersonalised Photo Jigsaw Puzzle Custom 80 Piece A5 sized Picture Puzzle for Kids & Adults Unique Gift for Any Occasion
TheDogTagCo£8.300.0★
Personalised Photo Jigsaw Puzzle - Custom 300 Pieces A3 sized Paper Puzzle for Kids & Adults Unique Gift for Any Occasion
TheDogTagCo£12.453.8★
Personalised Jigsaw Puzzles for Adults Wooden Custom Photo Jigsaw Unique Personalised Puzzle for Women Mum Dad Pet Graduation Wedding Birthday Gift 1000/500/344/312/300/200/70/35 Pieces
Xuumu£9.815.0★
Personalised Jigsaw Puzzle Custom Photo Puzzle Gift for Family & Kids
KKSTAMP£10.463.8★
Fody Zou Custom Photo Puzzle HD Print Durable Board 120-1314Pcs
FodyZou£18.345.0★
What buyers say about personalised jigsaw
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely good quality”
“A nice gift for a birthday, Christmas present etc”
“Brilliant product and reasonably priced and delivered on time”
“exactly as described”
“Very enjoyable”
“the pieces fit together nicely”
“found the pieces easy to handle”
“Good, solid pieces”
“Very shiny”
“Great materials,”
What buyers complain about
“shockingly poor quality control”
“the puzzle was meant to be a gift”
“Only thing it was slightly to big for my puzzle board”
“Only critique is that it came 'assembled'”
“Pictures are misleading”
“Does not function as a jigsaw”
“cost just as much to post as is to buy”
“Pieces all the same shape”
Top return reasons
Common questions
- Is personalised jigsaw profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 18 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the personalised jigsaw niche?
- 15 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in personalised jigsaw?
- Top complaints mined from reviews: Quality-Overall, Gifting Purpose, Size-Overall. The return rate is 0.2%.
- When does demand for personalised jigsaw peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the personalised jigsaw niche?
- Listings span £4.48–£18.34; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.