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Personalised Jigsaw

soft demand (-29.3% this quarter) — Personalised Jigsaw doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 11Growth 10Conversion 43Competition 35Returns 99Price range 24Avg price 47Brand share 50Review moat 91Quality gap 78
This niche Category average

Is Personalised Jigsaw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Jigsaw is a £42K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Personalised Jigsaw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.3% over the last 90 days and 3.5% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr500
Search volume / yr-29.3%105K
Conversion rate3.5%
Avg price£11.61

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 17
Top-5 product click share64%
Open market25%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews173

Top Personalised Jigsaw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

  • TheDogTagCo28%
  • Jachsia22%
  • YATEDIY13%
  • Easycosy6%
  • S&H&OU6%
  • Star Online6%

Personalised Jigsaw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR3.5%Products18Brands15Top 5 Brands75%OOS Rate8.4%Rating4.3★Reviews173Avg BSR#1,359
10K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Top Personalised Jigsaw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personalised jigsaw42K/yr
  • personalised puzzle31K/yr
  • custom puzzle9K/yr
  • photo jigsaw7K/yr
  • personalised puzzles for adults4K/yr
  • personalised jigsaw puzzle9K/yr
  • photo jigsaw puzzle personalised 5003K/yr

What reviews say buyers love and hate about Personalised Jigsaw

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall37%

Extremely good quality

Gifting Purpose20%

A nice gift for a birthday, Christmas present etc

Value For Money9%

Brilliant product and reasonably priced and delivered on time

Advertised Vs Actual Product5%

exactly as described

Fun/Entertainment Experience5%

Very enjoyable

What buyers complain about

86% of reviews
Quality-Overall27%

shockingly poor quality control

Gifting Purpose20%

the puzzle was meant to be a gift

Size-Overall10%

Only thing it was slightly to big for my puzzle board

Assembly/Installation7%

Only critique is that it came 'assembled'

Advertised Vs Actual Product7%

Pictures are misleading

Personalised Jigsaw return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
50%
2Product Condition
25%
3Defective Material/Parts
25%

Common Personalised Jigsaw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Jigsaw 44/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 18 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -29.3% over the last 90 days.
Search demand for Personalised Jigsaw on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.9× the quietest.