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Perplexus

Fail

The top 5 brands take 100% of clicks, so Perplexus is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£19K/yr31K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
82%top-5 click share · 5 brands · 39 sellers

Flapen Score

Perplexus against its category

The dotted line is the Toys & Games average. Past it, Perplexus is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perplexus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perplexus 31K times last year and spent an estimated £19K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
3.6%
Market size, estimated
£19Ka year
Peak month
December5.8× the quietest month
Top search term
perplexus16K searches a year

02 · Price

A sale here is worth £17.73.

Listings sell for £17.73 on average, from £8.55 to £39.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £17.73 that is £2K to £4K a year per listing.

Average price
£17.73inside the $15 to $100 sweet spot
Price range
£8.55–£39.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #213 within Jigsaws & Puzzles. It carries 9,470 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#213in Jigsaws & Puzzles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,470per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Perplexus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Spin Master Games75%
  • PERPLEXUS15%
  • Addict A Ball6%
  • Shashibo2%
  • Spin Master2%

Demand

Perplexus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Reviews and returns

What reviews say buyers love and hate about Perplexus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.27

Very small

the balls really too small to play properly in my opinion

A lot smaller than expected so returning it

Advertised Vs Actual Product6%−0.04

Definitley mis represented in the ad

Durability6%−0.03

Broke so quickly and contacted the provider and heard nothing

Quality-Overall6%−0.04

Very poor

Value For Money3%+0.09

it's a little on the pricey side

Love

Fun/Entertainment Experience47%+2.77

Fun fidget toy

Lots of fun

Great toy

Gifting Purpose26%+1.34

A great gift, well received

Good gift

My grandson loved receiving this birthday present

Shape/Style6%+0.27

the number of different shapes that can be made is impressive

It is interesting to make different shapes

Quality-Overall4%−0.04

The quality of the cube is good, it feels strong and well made

its really good quality, sturdy and worth the money

Well made

Ease Of Use4%+0.19

Really easy to use

It's easy to use

Return

1.6% Return rate 49% Fixable by listing

Size-Overall37%▅▄█▄▇▆

Very small

the balls really too small to play properly in my opinion

A lot smaller than expected so returning it

Defective Material/Parts13%▅▆▃▃█▁
Quality-Overall12%▅▂█▃▃▄

Very poor

Durability8%▇█▁▅▃▁

Broke so quickly and contacted the provider and heard nothing

Advertised Vs Actual Product5%▅▁▁▅▁█

Definitley mis represented in the ad

FAQ

Common Perplexus questions

Answered from the same tracked data.