perplexus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£17.73avg listing price — sweet spot $15–$100
Price range
Great£8.55–£39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,470.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£19K£19K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, perplexus is a £19K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
perplexus market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £27K–£35K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 8%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Spin Master Games75%
- PERPLEXUS15%
- Addict A Ball6%
- Shashibo2%
- Spin Master2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -17.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top perplexus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spin Master Games Perplexus Rebel 3D Maze Game with 70 Obstacles
Spin Master Games£12.664.6★13,854 rev
Perplexus Epic 3D Maze Game with 125 Obstacles
Spin Master Games£25.554.6★6,734 rev
Perplexus Portal 3D Puzzle Ball Maze Fidget Toys Kids Games Travel Games Puzzle Games Fidget Ball with 150 Obstacles for Adults and Kids Aged 8 and up
Spin Master Games£20.344.7★3,062 rev
Perplexus GO! Spiral Compact Challenging Puzzle Maze Skill Game for Adults and Kids Ages 8 and up (Styles Vary)
PERPLEXUS£9.014.4★3,489 rev
Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr
PERPLEXUS£16.854.5★2,211 rev
Newest
by launch date
Perplexus Star Wars - The Mandalorian 3D Ball Maze with 80 Galactic Obstacles from the Star Wars Universe with Interactive Rotary Knob Ages 8+
Spin Master Games£26.67403 rev
Spin Master Perplexus Beast
Spin Master£14.3114 rev
Perplexus Portal 3D Puzzle Ball Maze Fidget Toys Kids Games Travel Games Puzzle Games Fidget Ball with 150 Obstacles for Adults and Kids Aged 8 and up
Spin Master Games£20.343,062 rev
Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr
PERPLEXUS£16.852,211 rev
Perplexus GO! Spiral Compact Challenging Puzzle Maze Skill Game for Adults and Kids Ages 8 and up (Styles Vary)
PERPLEXUS£9.013,489 rev
Trending
90-day click momentumSpin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr
PERPLEXUS£16.854.5★
Kidult Addict A Ball Large Maze 1 Puzzle Game
Addict A Ball£13.304.4★
Shashibo DODECA Magnetic Puzzle Cube Sensory Fidget Toy For Adults & Kids Stress Relief Fidget Toy for All Ages Cool Fidget Toys for Desk Shape Shifting Box 100+ Possible Shapes
Shashibo£15.254.5★
Perplexus - Harry Potter Prophecy
Spin Master Games£39.214.6★
Perplexus Epic 3D Maze Game with 125 Obstacles
Spin Master Games£25.554.6★
What buyers say about perplexus
What buyers praise and complain about, mined from review topics.What buyers love
“Fun fidget toy”
“A great gift, well received”
“the number of different shapes that can be made is impressive”
“The quality of the cube is good, it feels strong and well made”
“Really easy to use”
“It makes the most satisfying noise when clicking together”
“its compact do easy to travel with it”
“it has really stood the test of time with regular use”
“you can see from the video that its a good size in his hands”
“it is good value for money”
What buyers complain about
“Very small”
“Definitley mis represented in the ad”
“Broke so quickly and contacted the provider and heard nothing”
“Very poor”
“it's a little on the pricey side”
“Was initially worried that the material felt a bit flimsy where the toy folds”
“Some of the stapes are difficult to get to”
Top return reasons
Common questions
- Is perplexus profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 12 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Skip it (31/100).
- How competitive is the perplexus niche?
- 5 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in perplexus?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 1.6%.
- When does demand for perplexus peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the perplexus niche?
- Listings span £8.55–£39.21; the average listing price is £17.73 (sweet spot $15–$100). The average incumbent carries 9,470 reviews — the moat a new listing must climb.