How competitive is the Perplexus niche on Amazon United Kingdom?

5 brands and 39 sellers compete in Perplexus on Amazon United Kingdom. The top 5 Perplexus products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Perplexus?

Perplexus buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Durability, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Perplexus niche?

Perplexus sells for £17.73 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.55–£39.21. The average incumbent carries 9,470 reviews — the moat a new listing must climb.

Perplexus

brand-locked demand (top 5 brands take 100% of clicks) — Perplexus doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Perplexus profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Perplexus is a £19K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Perplexus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.3% over the last 90 days and 3.6% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K

Search volume / yr-17.3%31K

Conversion rate3.6%

Avg price£17.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 39

Top-5 product click share82%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Perplexus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Spin Master Games Perplexus Rebel 3D Maze Game with 70 Obstacles

Price: £12.66
Rating: 4.6/5
Reviews: 13,854
Age: 7y ago

Perplexus Epic 3D Maze Game with 125 Obstacles

Price: £25.55
Rating: 4.6/5
Reviews: 6,734
Age: 7y ago

Perplexus Portal 3D Puzzle Ball Maze Fidget Toys Kids Games Travel Games Puzzle Games Fidget Ball with 150 Obstacles for Adults and Kids Aged 8 and up

Price: £20.34
Rating: 4.7/5
Reviews: 3,062
Age: 4y ago

Perplexus GO! Spiral Compact Challenging Puzzle Maze Skill Game for Adults and Kids Ages 8 and up (Styles Vary)

Price: £9.01
Rating: 4.4/5
Reviews: 3,489
Age: 5y ago

Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr

Price: £16.85
Rating: 4.5/5
Reviews: 2,211
Age: 5y ago

Newest

by launch date

Perplexus Star Wars - The Mandalorian 3D Ball Maze with 80 Galactic Obstacles from the Star Wars Universe with Interactive Rotary Knob Ages 8+

Price: £26.67
Rating: 4.5/5
Reviews: 403
Age: 1y ago

Spin Master Perplexus Beast

Price: £14.31
Rating: 4.8/5
Reviews: 14
Age: 3y ago

Perplexus Portal 3D Puzzle Ball Maze Fidget Toys Kids Games Travel Games Puzzle Games Fidget Ball with 150 Obstacles for Adults and Kids Aged 8 and up

Price: £20.34
Rating: 4.7/5
Reviews: 3,062
Age: 4y ago

Spin Master Games Jeu Perplexus - Go! Harry Potter Vif dOr

Price: £16.85
Rating: 4.5/5
Reviews: 2,211
Age: 5y ago

Perplexus GO! Spiral Compact Challenging Puzzle Maze Skill Game for Adults and Kids Ages 8 and up (Styles Vary)

Price: £9.01
Rating: 4.4/5
Reviews: 3,489
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Spin Master Games75%
PERPLEXUS15%
Addict A Ball6%
Shashibo2%
Spin Master2%

Perplexus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR3.6%Products12Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews9,470Avg BSR#213

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

What reviews say buyers love and hate about Perplexus

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Fun/Entertainment Experience47%

“Fun fidget toy”

Gifting Purpose26%

“A great gift, well received”

Shape/Style6%

“the number of different shapes that can be made is impressive”

Quality-Overall4%

“The quality of the cube is good, it feels strong and well made”

Ease Of Use4%

“Really easy to use”

What buyers complain about

66% of reviews

Size-Overall43%

“Very small”

Advertised Vs Actual Product6%

“Definitley mis represented in the ad”

Durability6%

“Broke so quickly and contacted the provider and heard nothing”

Quality-Overall6%

“Very poor”

Value For Money3%

“it's a little on the pricey side”

Perplexus return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Defective Material/Parts

13%

3Quality-Overall

12%

4Durability

5Advertised Vs Actual Product

Common Perplexus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Perplexus 31/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 12 tracked products. Search demand moved -17.3% over the last 90 days.