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Peppa Pig Teddy

Fail

The top 5 brands take 100% of clicks, so Peppa Pig Teddy is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£26K/yr45K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
62%top-5 click share · 3 brands · 81 sellers

Flapen Score

Peppa Pig Teddy against its category

The dotted line is the Toys & Games average. Past it, Peppa Pig Teddy is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppa Pig Teddy 45K times last year and spent an estimated £26K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
4.5%
Market size, estimated
£26Ka year
Peak month
December3.9× the quietest month
Top search term
peppa pig teddy17K searches a year

02 · Price

A sale here is worth £12.42.

Listings sell for £12.42 on average, from £6.71 to £23.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.42 that is £0 to £1K a year per listing.

Average price
£12.42under the $15 to $100 sweet spot
Price range
£6.71–£23.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #609 within Dolls & Accessories. It carries 3,657 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#609in Dolls & Accessories
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,657per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Peppa Pig Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Peppa Pig50%
  • TY49%
  • Character Options1%
  • Open — no brand owns it (0%)

Demand

Peppa Pig Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Peppa Pig Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig teddy17K/yr
  • peppa pig plush12K/yr
  • peppa pig plush toys4K/yr
  • peppa pig soft toy9K/yr
  • peppa pig doll3K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.03

Bigger than i thought

Very small

size up

Audio Quality8%−0.05

nope... not that many functions and sound

Stitch/Finish/Polish8%−0.05

a bit flimsy few stitches badly sewn

Gifting Purpose4%

Had they not been for a birthday gift tomorrow

Add-Ons/Attachments4%−0.01

the blanket being firmly attached is really annoying

Love

Quality-Overall33%+2.50

Good quality

Quality toy

The quality of the plush toys is excellent

Value For Money18%+1.16

Great value

My grandaughter loved her surprise it was value for money

amazing value for money

Soft Feel13%

Great quality and soft

This piggy is very soft and cuddly

Great soft toy

Gifting Purpose10%

Excellent present

Great and packed well for gifts I bought 2

A wonderful birthday present

Size-Overall9%−0.03

Fits good

Great size for my toddler

Lovely outfit true to size

Return

0.9% Return rate 55% Fixable by listing

Size-Overall51%▅▅▅█▆▇

Bigger than i thought

Very small

size up

Functionality-Overall10%▁▆█▃█▂

already stopped working

Gifting Purpose7%▁▅▄▁▆█

Had they not been for a birthday gift tomorrow

Quality-Overall5%█▁▁▁▁▁
Value For Money4%▁▇▁▆█▁

FAQ

Common Peppa Pig Teddy questions

Answered from the same tracked data.