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Peppa Pig Duplo

Fail

The top 5 brands take 100% of clicks, so Peppa Pig Duplo is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£72K/yr88K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
83%top-5 click share · 2 brands · 113 sellers

Flapen Score

Peppa Pig Duplo against its category

The dotted line is the Toys & Games average. Past it, Peppa Pig Duplo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Duplo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppa Pig Duplo 88K times last year and spent an estimated £72K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
4.2%
Market size, estimated
£72Ka year
Peak month
December5.6× the quietest month
Top search term
peppa pig duplo29K searches a year

02 · Price

A sale here is worth £19.55.

Listings sell for £19.55 on average, from £12.02 to £43.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.55 that is £2K to £5K a year per listing.

Average price
£19.55inside the $15 to $100 sweet spot
Price range
£12.02–£43.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #448 within Building & Construction Toys. It carries 440 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#448in Building & Construction Toys
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Peppa Pig Duplo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • LEGO89%
  • Peppa Pig11%

Demand

Peppa Pig Duplo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Peppa Pig Duplo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig duplo29K/yr
  • peppa pig lego16K/yr
  • duplo peppa pig12K/yr
  • peppa duplo8K/yr
  • lego peppa pig6K/yr
  • lego duplo peppa pig6K/yr
  • peppa lego3K/yr
  • peppa pig lego duplo3K/yr
  • peppa pig duplo lego4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Duplo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.16

this is currently 59.99 which i think is an tad expensive

Lego is generally quite expensive

This set was expensive

Size-Overall14%−0.11

Short

Mess Free5%

making a mess

Add-Ons/Attachments2%+0.14

The only drawback is that more accessories could have extended the play patterns

Love

Fun/Entertainment Experience31%+1.92

Great toy my little one loves it

Fun for all

Brilliant fun

Value For Money12%+0.16

Good Value Duplo set

Value for money

Well worth the money

Gifting Purpose11%+0.52

Always a good gift

Great gift

Great birthday gift nephew loved it

Creativity8%+0.52

Its a wonderful way to encourage skills and creativity

creativity in a playful, hands-on way that young children really enjoy

it's great for encouraging imagination

Quality-Overall6%+0.41

Overall I'm very happy with this set

Good quality

quality

Return

0.9% Return rate 16% Fixable by listing

Gifting Purpose43%▄▅▆▆▆█
Size-Overall15%▁█▁▆▁▄

Short

Defective Material/Parts10%▁▁▁▆█▁
Compatibility-Overall5%█▁▁▁▅▁
Value For Money5%▁█▁▁▇▁

this is currently 59.99 which i think is an tad expensive

Lego is generally quite expensive

This set was expensive

FAQ

Common Peppa Pig Duplo questions

Answered from the same tracked data.