pennywise costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible£28.63avg listing price — sweet spot $15–$100
Review moat
Great141.71avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.75–£88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad£42K£42K/yr · 404K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, pennywise costume is a £42K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pennywise costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £57K–£72K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #7,316
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 46%
- Out of stock
- 19.2%
- Avg brand age
- 43 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
42
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
11%
- Morph30%
- Smiffys20%
- Funidelia19%
- jokeshop10%
- Beipegin5%
- Unknown4%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 136.9×
Top pennywise costume search terms
- pennywise costume115K/yr
- pennywise costume kids122K/yr
- it costume18K/yr
- penny wise costume for kids18K/yr
- penny wise costume for adults7K/yr
- kids pennywise costume13K/yr
- pennywise costume girls11K/yr
- pennywise costume kids girls10K/yr
- pennywise costume adult21K/yr
- pennywise kids costume6K/yr
Top pennywise costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costumes For Kids 4-6 years Small
Morph£28.944.2★135 rev
Smiffys IT The Movie Pennywise Costume for Adults All-in-One with Neck Ruffle and Inserted Waistcoat Officially Licensed Ideal for 1990s Themed Fancy Dress and Halloween Events
Smiffys£23.683.6★16 rev
jokeshop Latex IT Clown Mask Deluxe Halloween Fancy Dress Pennywise Costume Scary Character
jokeshop£10.723.6★119 rev
Funidelia Official Pennywise IT Chapter Two Costume for Men with shirt pants collar and decorative pompoms IT Outfit for Adult Carnival Halloween and Party Costumes - Size S
Funidelia£38.033.8★21 rev
Morph Scary Clown Costume For Girls Scary Clown Costume For Kids Girls Halloween Costumes For Kids Girl Movie Character Costumes XL
Morph£29.394.4★437 rev
Newest
by launch date
Beipegin Scary Clown Costume for Adults Clown Poncho Face Gems Gloves Hairclip Joker Costume Terrifier Dress Up Carnival Halloween
Beipegin£14.1516 rev
Spooktacular Creations Boy Scary Clown Costume Scary Halloween Outfit Kids Killer Jester Apparel for Boys-M
Spooktacular Creations£22.82133 rev
4Pcs Clown Accessories Women Clown Collar Ruffle Red Pompom Ball Hair Tie Clown Gloves Set Clown Outfit Clown Costume Accessories for Adults for Halloween Carnival Scary Movie Cosplay Party
Beipegin£10.133 rev
Mens Steampunk Vintage Tailcoat Jacket Gothic Tailcoat Coat Carnival Costumes Medieval Clothing Men Halloween Costume Men (Red 3XL)
YQVGFBY£30.38208 rev
Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costumes For Kids 4-6 years Small
Morph£28.94135 rev
Trending
90-day click momentumMens Steampunk Vintage Tailcoat Jacket Gothic Tailcoat Coat Carnival Costumes Medieval Clothing Men Halloween Costume Men (Red 3XL)
YQVGFBY£30.384.1★
ADULTS DONALD TRUMP FANCY DRESS COSTUME - BLACK SUIT RED TIE AND TRUMP MASK - MENS COMMANDER IN CHIEF FANCY DRESS COSTUME (X-LARGE)
Unknown£22.003.5★
Funidelia Official Pennywise IT Chapter Two Costume for Men with shirt pants collar and decorative pompoms IT Outfit for Adult Carnival Halloween and Party Costumes - Size S
Funidelia£38.033.8★
Smiffys IT Chapter Two Pennywise Mask for Adults Full Head Latex with Hair White and Orange Officially Licensed Ideal for Halloween and Themed Fancy Dress Parties
Smiffys£17.154.3★
Smiffys IT Chapter Two Pennywise Costume for Adults Dress with Neck Ruffle and Tights Grey Officially Licensed Ideal for Halloween Stag and Hen Nights and Playful Fancy Dress
Smiffys£29.105.0★
What buyers say about pennywise costume
What buyers praise and complain about, mined from review topics.What buyers love
“Decent material and fit”
“it's better than l had hoped for”
What buyers complain about
“Poor quality”
Top return reasons
Common questions
- Is pennywise costume profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the pennywise costume niche?
- 13 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in pennywise costume?
- Top complaints mined from reviews: Quality-Overall. The return rate is 4.2%.
- When does demand for pennywise costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 136.9× the quietest.
- What does it cost to enter the pennywise costume niche?
- Listings span £9.75–£88.14; the average listing price is £28.63 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.