Pennywise Costume
weak search conversion (0.4%) — Pennywise Costume doesn't clear our bar today.
Flapen Score
Is Pennywise Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pennywise Costume is a £42K/yr Amazon United Kingdom market (404K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Pennywise Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.0% over the last 90 days and 0.4% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 28 products
Top Pennywise Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costumes For Kids 4-6 years Small
- Price
- £28.94
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 2y ago
Smiffys IT The Movie Pennywise Costume for Adults All-in-One with Neck Ruffle and Inserted Waistcoat Officially Licensed Ideal for 1990s Themed Fancy Dress and Halloween Events
- Price
- £23.68
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 3y ago
jokeshop Latex IT Clown Mask Deluxe Halloween Fancy Dress Pennywise Costume Scary Character
- Price
- £10.72
- Rating
- 3.6/5
- Reviews
- 119
- Age
- 4y ago
Funidelia Official Pennywise IT Chapter Two Costume for Men with shirt pants collar and decorative pompoms IT Outfit for Adult Carnival Halloween and Party Costumes - Size S
- Price
- £38.03
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 5y ago
Morph Scary Clown Costume For Girls Scary Clown Costume For Kids Girls Halloween Costumes For Kids Girl Movie Character Costumes XL
- Price
- £29.39
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 2y ago
Trending
90-day click momentum
Mens Steampunk Vintage Tailcoat Jacket Gothic Tailcoat Coat Carnival Costumes Medieval Clothing Men Halloween Costume Men (Red 3XL)
- Price
- £30.38
- Rating
- 4.1/5
- Reviews
- 208
- Age
- 1y ago
ADULTS DONALD TRUMP FANCY DRESS COSTUME - BLACK SUIT RED TIE AND TRUMP MASK - MENS COMMANDER IN CHIEF FANCY DRESS COSTUME (X-LARGE)
- Price
- £22.00
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 7y ago
Funidelia Official Pennywise IT Chapter Two Costume for Men with shirt pants collar and decorative pompoms IT Outfit for Adult Carnival Halloween and Party Costumes - Size S
- Price
- £38.03
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 5y ago
Smiffys IT Chapter Two Pennywise Mask for Adults Full Head Latex with Hair White and Orange Officially Licensed Ideal for Halloween and Themed Fancy Dress Parties
- Price
- £17.15
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago
Smiffys IT Chapter Two Pennywise Costume for Adults Dress with Neck Ruffle and Tights Grey Officially Licensed Ideal for Halloween Stag and Hen Nights and Playful Fancy Dress
- Price
- £29.10
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
Beipegin Scary Clown Costume for Adults Clown Poncho Face Gems Gloves Hairclip Joker Costume Terrifier Dress Up Carnival Halloween
- Price
- £14.15
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 12mo ago
Spooktacular Creations Boy Scary Clown Costume Scary Halloween Outfit Kids Killer Jester Apparel for Boys-M
- Price
- £22.82
- Rating
- 4.1/5
- Reviews
- 133
- Age
- 1y ago
4Pcs Clown Accessories Women Clown Collar Ruffle Red Pompom Ball Hair Tie Clown Gloves Set Clown Outfit Clown Costume Accessories for Adults for Halloween Carnival Scary Movie Cosplay Party
- Price
- £10.13
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 1y ago
Mens Steampunk Vintage Tailcoat Jacket Gothic Tailcoat Coat Carnival Costumes Medieval Clothing Men Halloween Costume Men (Red 3XL)
- Price
- £30.38
- Rating
- 4.1/5
- Reviews
- 208
- Age
- 1y ago
Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costumes For Kids 4-6 years Small
- Price
- £28.94
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
42
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
11%
- Morph30%
- Smiffys20%
- Funidelia19%
- jokeshop10%
- Beipegin5%
- Unknown4%
- Open — no brand owns it (7 brands, 11%)
Pennywise Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 136.9×
Top Pennywise Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pennywise costume115K/yr
- pennywise costume kids122K/yr
- it costume18K/yr
- penny wise costume for kids18K/yr
- penny wise costume for adults7K/yr
- kids pennywise costume13K/yr
- pennywise costume girls11K/yr
- pennywise costume kids girls10K/yr
- pennywise costume adult21K/yr
- pennywise kids costume6K/yr
What reviews say buyers love and hate about Pennywise Costume
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Decent material and fit”
“it's better than l had hoped for”
What buyers complain about
75% of reviews“Poor quality”
Pennywise Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
4.2%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pennywise Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
