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Pennywise Costume

Fail

Buyers convert on only 0.4% of searches, so Pennywise Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£42K/yr404K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
47%top-5 click share · 13 brands · 42 sellers

Flapen Score

Pennywise Costume against its category

The dotted line is the Toys & Games average. Past it, Pennywise Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pennywise Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pennywise Costume 404K times last year and spent an estimated £42K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
0.4%
Market size, estimated
£42Ka year
Peak month
October136.9× the quietest month
Top search term
pennywise costume115K searches a year

02 · Price

A sale here is worth £28.63.

Listings sell for £28.63 on average, from £9.75 to £88.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.63 that is £0 to £3K a year per listing.

Average price
£28.63inside the $15 to $100 sweet spot
Price range
£9.75–£88.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #7,316 within Dress-Up Accessories. It carries 142 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
61%
Out of stock, average day
19.2%
Average rank
#7,316in Dress-Up Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pennywise Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

42

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

11%

  • Morph30%
  • Smiffys20%
  • Funidelia19%
  • jokeshop10%
  • Beipegin5%
  • Unknown4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Pennywise Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 136.9×

Search terms

Top Pennywise Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pennywise costume115K/yr
  • pennywise costume kids122K/yr
  • it costume18K/yr
  • penny wise costume for kids18K/yr
  • penny wise costume for adults7K/yr
  • kids pennywise costume13K/yr
  • pennywise costume girls11K/yr
  • pennywise costume kids girls10K/yr
  • pennywise costume adult21K/yr
  • pennywise kids costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Pennywise Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall75%−0.79

Poor quality

I was very sceptical when l brought this item on its quality

Love

Material Quality50%+3.50

Decent material and fit

Advertised Vs Actual Product25%+1.40

it's better than l had hoped for

Return

4.2% Return rate 79% Fixable by listing

Size-Overall64%▁▆▆▁▃█
Smell7%▁▁▁▁█▁
Advertised Vs Actual Product7%▁█▁▁▁▁
Shoulder Fit7%▁▁▁▁█▁
Add-Ons/Attachments7%

FAQ

Common Pennywise Costume questions

Answered from the same tracked data.