Penny Sleeves
FailPrices span $2.62–$11.06, mostly outside the sweet spot, so Penny Sleeves is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £250K/yr222K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 81 sellers
Flapen Score
Penny Sleeves against its category
The dotted line is the Toys & Games average. Past it, Penny Sleeves is stronger. Inside it, weaker.
Market
The Penny Sleeves market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Penny Sleeves 222K times last year and spent an estimated £250K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
18.8% of searches ended in a purchase last week.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 18.8%
- Market size, estimated
- £250Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- penny sleeves149K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £2.62 to £11.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.99 that is £9K to £12K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £2.62–£11.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #21 within Collectible Toys. It carries 3,951 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #21in Collectible Toys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,951per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Penny Sleeves products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MintKeeper - Standard Soft Card Sleeves - Trading Card Penny Sleeves Compatible with Most Standard Sport and Trading Cards (2 Pack)
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 5y ago

Pack of 400 Ultra Pro standard regular soft penny card sleeves for trading cards such as Pokemon Magic sports cards standard size transparent
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 9,068
- Age
- 6y ago

Ultra Pro - 1000 Soft Sleeves - 10 Packs
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 3,164
- Age
- 10y ago

Ultra Pro standard regular soft penny card sleeves for trading cards such as Pokemon Magic sports cards standard size transparent
- Price
- £6.66
- Rating
- 4.8/5
- Reviews
- 2,357
- Age
- 6y ago

Ultra Pro standard regular soft penny card sleeves for trading cards such as Pokemon Magic sports cards standard size transparent
- Price
- £4.95
- Rating
- 4.7/5
- Reviews
- 9,068
- Age
- 6y ago
Trending
90-day click momentum
800 Count Soft Clear Penny Sleeves for Trading Cards - Premium PP Plastic Card Protectors | Fits MTG TCG Baseball Football Sports Cards | Acid-Free Waterproof Anti-Scratch | Ultra Clear Display
- Price
- £9.58
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

Ultra Pro standard regular soft penny card sleeves for trading cards such as Pokemon Magic sports cards standard size transparent
- Price
- £4.95
- Rating
- 4.7/5
- Reviews
- 9,068
- Age
- 6y ago

Ultra Pro - 1000 Soft Sleeves - 10 Packs
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 3,164
- Age
- 10y ago

XShield 500-Pack Trading Card Sleeves 66 x 92mm Soft Clear Polypropylene Protectors for Pokémon Magic: The Gathering Flesh & Blood Sports & Collectible Cards
- Price
- £6.43
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 2y ago

MintKeeper - Standard Soft Card Sleeves - Trading Card Penny Sleeves Compatible with Most Standard Sport and Trading Cards (2 Pack)
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 5y ago
Newest
by launch date
300pcs Card Sleeves Top Loader Compatible Penny Sleeves
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

400 Counts Card Sleeves Soft Penny Sleeves for Trading Cards Clear Plastic Card Protectors Fit for MTG TCG Baseball Football Sports Game Cards
- Price
- £6.72
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

800 Count Soft Clear Penny Sleeves for Trading Cards - Premium PP Plastic Card Protectors | Fits MTG TCG Baseball Football Sports Cards | Acid-Free Waterproof Anti-Scratch | Ultra Clear Display
- Price
- £9.58
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

MOXYOY Pokemon Card Sleeves 100 Penny Sleeves for Yu-Gi-Oh! Cards Collectible Card Games Sports Cards Football Cards TCG - 67 x 92 mm
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Smiths Standard Trading Card Sleeves | 100 Pack | Size: 66x91mm | 50 Micron | Ultra-Clear | Compatible with Pokemon TCG Magic: The Gathering Yu-Gi-Oh! Board & Sports Cards | Acid & PVC-Free
- Price
- £2.62
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
81
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
6%
- Ultra Pro47%
- MintKeeper24%
- AMIGO12%
- TiopLior5%
- Vault X4%
- WAIZHIUA2%
- Open — no brand owns it (4 brands, 6%)
Demand
Penny Sleeves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Penny Sleeves search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- penny sleeves149K/yr
- penny sleeves pokemon30K/yr
- ultra pro card sleeves18K/yr
- pokemon penny sleeves8K/yr
- ultra pro penny sleeves8K/yr
- ultra pro sleeves8K/yr
Reviews and returns
What reviews say buyers love and hate about Penny Sleeves
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Do not fit
Not big enough
too big
got the thickest ones
they are quite thin for my standard
was thinner than expected
the sleeves themselves are obviously not great quality as they get lots of marks on it even after a day
Bad quality
Absolutely rubbish
63mm x 88mm Not As Described
not the brand as displayed in the photos
really difficult to open
Love
good quality and came fast
Excellent quality
Great quality sleeves at a good price
Budget friendly
Good value for money
Good Price
snug fit with not being too tight
Easy to fit Pokémon cards in
Good size
Exactly what I needed
Just as pictured and described
As described
Protect the cards well
honest, nice little protective bags
Solid and great protection
Return
0.1% Return rate 60% Fixable by listing
Do not fit
Not big enough
too big
the sleeves themselves are obviously not great quality as they get lots of marks on it even after a day
Bad quality
Absolutely rubbish
63mm x 88mm Not As Described
not the brand as displayed in the photos
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penny Sleeves questions
Answered from the same tracked data.









