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Penny Sleeves

Fail

Prices span $2.62–$11.06, mostly outside the sweet spot, so Penny Sleeves is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£250K/yr222K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
65%top-5 click share · 10 brands · 81 sellers

Flapen Score

Penny Sleeves against its category

The dotted line is the Toys & Games average. Past it, Penny Sleeves is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penny Sleeves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penny Sleeves 222K times last year and spent an estimated £250K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
18.8%
Market size, estimated
£250Ka year
Peak month
October2.1× the quietest month
Top search term
penny sleeves149K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £2.62 to £11.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.99 that is £9K to £12K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£2.62–£11.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #21 within Collectible Toys. It carries 3,951 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#21in Collectible Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,951per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Penny Sleeves products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

81

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

6%

  • Ultra Pro47%
  • MintKeeper24%
  • AMIGO12%
  • TiopLior5%
  • Vault X4%
  • WAIZHIUA2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Penny Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Penny Sleeves search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • penny sleeves149K/yr
  • penny sleeves pokemon30K/yr
  • ultra pro card sleeves18K/yr
  • pokemon penny sleeves8K/yr
  • ultra pro penny sleeves8K/yr
  • ultra pro sleeves8K/yr

Reviews and returns

What reviews say buyers love and hate about Penny Sleeves

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Do not fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Penny Sleeves questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data