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Penguin Toy

Fail

Shoppers spend only $22K a year here, so Penguin Toy is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£22K/yr56K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
45%top-5 click share · 29 brands · 88 sellers

Flapen Score

Penguin Toy against its category

The dotted line is the Toys & Games average. Past it, Penguin Toy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penguin Toy 56K times last year and spent an estimated £22K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
3.5%
Market size, estimated
£22Ka year
Peak month
December5.5× the quietest month
Top search term
penguin toy29K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £4.12 to £38.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£4.12–£38.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,057 within Games & Accessories. It carries 1,523 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
9.5%
Average rank
#1,057in Games & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,523per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Penguin Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£648£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

88

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

45%

Top 20: 90%

Open market

43%

  • Little Live Pets11%
  • FLORMOON10%
  • WILD REPUBLIC10%
  • ARSUK9%
  • CBRPVT9%
  • Schleich7%

Demand

Penguin Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Penguin Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penguin toy29K/yr
  • penguin toys16K/yr
  • pingu toys7K/yr
  • penguin toys for children4K/yr

Reviews and returns

What reviews say buyers love and hate about Penguin Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.10

Comes with a kiddies hat thats far too big

It is very small

The box is a little smaller than expected

Durability13%−0.05

shame their hat falls off though

Not working 6 months later

Quality-Overall6%+0.30

Absolute disgraceful lapse in quality control

Poor quality toy

Poor quality

Advertised Vs Actual Product3%−0.05

Totally not like the photo

Noise Level3%+0.19

it confused me the other day when i heard the noise coming from the landing until i say the Penguin coming into my bedroom

Love

Quality-Overall15%+0.30

Good quality look pretty realistic

Excellent quality toy, nice and soft/fluffy, and the perfect size

Good quality

Fun/Entertainment Experience13%+0.73

Entertaining and cute

It is a nice toy

Great for bath fun

Soft Feel11%

Quality soft toy

So soft

Super soft, super cute and easy for kids to master and play with

Gifting Purpose9%+0.48

Highly recommended for a perfect gift

Beautiful gift

Great for a birthday present :

Value For Money6%+0.61

most certainly worth the price

great value for money

It's definitely value for money

Return

1.1% Return rate 58% Fixable by listing

Size-Overall47%▂▇▇▆█▇

Comes with a kiddies hat thats far too big

It is very small

The box is a little smaller than expected

Quality-Overall7%▁▁█▇▁▁

Absolute disgraceful lapse in quality control

Poor quality toy

Poor quality

Gifting Purpose6%█▁▁▃▄▁
Functionality-Overall6%▁█▁▆▆▁
Defective Material/Parts6%▃▃▁▂▁█

FAQ

Common Penguin Toy questions

Answered from the same tracked data.