Penguin Toy

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-30.6%

Conversion, latest week

3.5%

Market size, estimated

£22Ka year

Peak month

December5.5× the quietest month

Top search term

penguin toy29K searches a year

Listings sell for £10.99 on average, from £4.12 to £38.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.

Average price

£10.99under the $15 to $100 sweet spot

Price range

£4.12–£38.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,057 within Games & Accessories. It carries 1,523 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

9.5%

Average rank

#1,057in Games & Accessories

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,523per listing

Listings tracked

31

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months