Penguin Toy
FailShoppers spend only $22K a year here, so Penguin Toy is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £22K/yr56K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 45%top-5 click share · 29 brands · 88 sellers
Flapen Score
Penguin Toy against its category
The dotted line is the Toys & Games average. Past it, Penguin Toy is stronger. Inside it, weaker.
Market
The Penguin Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Penguin Toy 56K times last year and spent an estimated £22K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £22Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- penguin toy29K searches a year
02 · Price
A sale here is worth £10.99.
Listings sell for £10.99 on average, from £4.12 to £38.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.
- Average price
- £10.99under the $15 to $100 sweet spot
- Price range
- £4.12–£38.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,057 within Games & Accessories. It carries 1,523 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 9.5%
- Average rank
- #1,057in Games & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,523per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Penguin Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Little Live Pets My Walking Penguin - Waddles | Soft and Cuddly Interactive Toy Penguin That Walks Dances and Flaps Its Wings. 25+ Sounds and Reactions. Batteries Included. For Kids Ages 5+
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 9,716
- Age
- 2y ago

FLORMOON Penguin Toys 11pcs Realistic Small Polar Animals Fingurines Winter Animals for Early Educational Birthday Cupcake Topper Gift for Kids
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

ARSUK Penguin Go Racer Track Toy Kids Fun Playing Games with Slide & Music Climbing Stairs Toys for Toddlers and Kids Playful Roller Coaster Playset
- Price
- £12.82
- Rating
- 4.2/5
- Reviews
- 1,809
- Age
- 18y ago

CBRPVT 11pcs Mini Penguin Figures Set for Cake Decorations Penguins Toy Winter Party Supplies Blind Box Fillers Desk Displays Unique Collectible Penguin Toys
- Price
- £9.31
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

SCHLEICH 14841 Emperor Penguin Wild Life Toy Figurine for children aged 3-8 Years
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 1,679
- Age
- 5y ago
Trending
90-day click momentum
KFSCIP Penguin Teddy Pink Penguin Plush Toy Soft and Cuddly Stuffed Animal 25cm Adorable Companion for Kids and Adults for Birthday and Special Occasions
- Price
- £9.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Positive Penguin Gifts Cute Knitted Penguin Toy with Card Exam Good Luck Gifts Mini Knitted Duck Doll Emotional Support Gift Funny Toys Encouraging Gift for Girlfriend Classmate Teens Kids
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 3mo ago

Kekeso Penguin Plush Long Penguin Plush Pillow Ultra Soft Huggable Stuffed Animal Body Pillow for Kids Adults (Black 60cm/23.62in)
- Price
- £13.35
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 11mo ago

Aiuidun Penguin Plush Pillow - 23.6 Inch Long Stuffed Animal Ultra Soft Cuddle Pillow for Kids & Adults Huggable Penguin Toy Gift for Birthday Christmas Valentines Day (Dark blue)
- Price
- £13.16
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 11mo ago

Aurora 31194 Mini Flopsie Emperor Penguin 8In Soft Toy Black and White
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 271
- Age
- 9y ago
Newest
by launch date
KFSCIP Penguin Teddy Pink Penguin Plush Toy Soft and Cuddly Stuffed Animal 25cm Adorable Companion for Kids and Adults for Birthday and Special Occasions
- Price
- £9.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Positive Penguin Gifts Cute Knitted Penguin Toy with Card Exam Good Luck Gifts Mini Knitted Duck Doll Emotional Support Gift Funny Toys Encouraging Gift for Girlfriend Classmate Teens Kids
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 3mo ago

CBRPVT 16 Pcs Penguin Toy Penguin Ornament Birthday Party Decorations Suitable for Classroom Learning Activities Storytelling Props Holiday Themed Games
- Price
- £8.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

SrgPui Penguin Plush Soft Penguin Plush for Adults Adorable Cuddly Plush for Bedtime and Travel Pudgy Stuffed Animal with PP Cotton Filling
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago

Kekeso Penguin Plush Long Penguin Plush Pillow Ultra Soft Huggable Stuffed Animal Body Pillow for Kids Adults (Black 60cm/23.62in)
- Price
- £13.35
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
88
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
45%
Top 20: 90%
Open market
43%
- Little Live Pets11%
- FLORMOON10%
- WILD REPUBLIC10%
- ARSUK9%
- CBRPVT9%
- Schleich7%
Demand
Penguin Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Penguin Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- penguin toy29K/yr
- penguin toys16K/yr
- pingu toys7K/yr
- penguin toys for children4K/yr
Reviews and returns
What reviews say buyers love and hate about Penguin Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Comes with a kiddies hat thats far too big
It is very small
The box is a little smaller than expected
shame their hat falls off though
Not working 6 months later
Absolute disgraceful lapse in quality control
Poor quality toy
Poor quality
Totally not like the photo
it confused me the other day when i heard the noise coming from the landing until i say the Penguin coming into my bedroom
Love
Good quality look pretty realistic
Excellent quality toy, nice and soft/fluffy, and the perfect size
Good quality
Entertaining and cute
It is a nice toy
Great for bath fun
Quality soft toy
So soft
Super soft, super cute and easy for kids to master and play with
Highly recommended for a perfect gift
Beautiful gift
Great for a birthday present :
most certainly worth the price
great value for money
It's definitely value for money
Return
1.1% Return rate 58% Fixable by listing
Comes with a kiddies hat thats far too big
It is very small
The box is a little smaller than expected
Absolute disgraceful lapse in quality control
Poor quality toy
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penguin Toy questions
Answered from the same tracked data.









