Penguin Teddy
MaybeAn estimated 1.2% of orders come back. But demand is soft, at -34.2% this quarter, so Penguin Teddy is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 4454
- Market size
- £62K/yr162K searches / yr
- 90-day growth
- -34.2%search demand this quarter
- Competition
- 35%top-5 click share · 37 brands · 98 sellers
Flapen Score
Penguin Teddy against its category
The dotted line is the Toys & Games average. Past it, Penguin Teddy is stronger. Inside it, weaker.
Market
The Penguin Teddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Penguin Teddy 162K times last year and spent an estimated £62K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -34.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £62Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- penguin teddy66K searches a year
02 · Price
A sale here is worth £9.97.
Listings sell for £9.97 on average, from £3.40 to £29.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.97 that is £997 to £2K a year per listing.
- Average price
- £9.97under the $15 to $100 sweet spot
- Price range
- £3.40–£29.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £997–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,644 within Play Figures. It carries 947 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 10.6%
- Average rank
- #1,644in Play Figures
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 947per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Penguin Teddy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wild Republic Playful Penguin Plush Soft Toy Cuddlekins Cuddly Toys Gifts for Kids 20 cm
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 7,947
- Age
- 13y ago

Wild Republic 19438 Penguin Emperor Plush Cuddlekin Soft Toy 30 cm Multi
- Price
- £12.16
- Rating
- 4.6/5
- Reviews
- 1,526
- Age
- 9y ago

KxrTpx Penguin Teddy Blue Plush Penguin Toy 25cm Stuffed Animal with Soft PP Cotton Filling Cute Plushie for Kids Perfect Stuffed Toy for Play & Decoration Adorable Plush Doll for Toddle
- Price
- £10.04
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 1y ago

SrgPui Penguin Plush Soft Penguin Plush for Adults Adorable Cuddly Plush for Bedtime and Travel Pudgy Stuffed Animal with PP Cotton Filling
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago

Zappi Co Ultra Soft Penguin Chick Plush Toy (22cm Width) - 100% Recycled Eco-Friendly Newborn Gift Realistic Lifelike
- Price
- £7.48
- Rating
- 4.7/5
- Reviews
- 832
- Age
- 3y ago
Trending
estimated 90-day click momentum
Moxychrony Penguin Toy Cute Penguin Teddy For Playtime And Comfort
- Price
- £8.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

KFSCIP Penguin Teddy Pink Penguin Plush Toy Soft and Cuddly Stuffed Animal 25cm Adorable Companion for Kids and Adults for Birthday and Special Occasions
- Price
- £9.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

YgonziRuvc Penguin Teddy Blue Plush Penguin Toy 25cm Stuffed Animal with Soft PP Cotton Filling Cute Plushie for Kids Perfect Stuffed Toy for Play & Decoration Adorable Plush Doll for Toddlers
- Price
- £7.40
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Kekeso Penguin Plush Long Penguin Plush Pillow Ultra Soft Huggable Stuffed Animal Body Pillow for Kids Adults (Black 60cm/23.62in)
- Price
- £13.35
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 11mo ago

Aiuidun Penguin Plush Pillow - 23.6 Inch Long Stuffed Animal Ultra Soft Cuddle Pillow for Kids & Adults Huggable Penguin Toy Gift for Birthday Christmas Valentines Day (Dark blue)
- Price
- £13.16
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 11mo ago
Newest
by launch date
KFSCIP Penguin Teddy Pink Penguin Plush Toy Soft and Cuddly Stuffed Animal 25cm Adorable Companion for Kids and Adults for Birthday and Special Occasions
- Price
- £9.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Moxychrony Penguin Toy Cute Penguin Teddy For Playtime And Comfort
- Price
- £8.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

YgonziRuvc Penguin Teddy Blue Plush Penguin Toy 25cm Stuffed Animal with Soft PP Cotton Filling Cute Plushie for Kids Perfect Stuffed Toy for Play & Decoration Adorable Plush Doll for Toddlers
- Price
- £7.40
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

SrgPui Penguin Plush Soft Penguin Plush for Adults Adorable Cuddly Plush for Bedtime and Travel Pudgy Stuffed Animal with PP Cotton Filling
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago

Kekeso Penguin Plush Long Penguin Plush Pillow Ultra Soft Huggable Stuffed Animal Body Pillow for Kids Adults (Black 60cm/23.62in)
- Price
- £13.35
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
98
Est. top-5 brand share
45%
Top 20: 84%
Est. top-5 click share
35%
Top 20: 77%
Open market
50%
- WILD REPUBLIC18%
- AURORA10%
- KxrTpx6%
- SrgPui5%
- Zappi Co5%
- Kekeso4%
Demand
Penguin Teddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Penguin Teddy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- penguin teddy66K/yr
- penguin plush35K/yr
- penguin toy29K/yr
- penguin toys16K/yr
- penguin soft toy9K/yr
- penguin plush toy6K/yr
Reviews and returns
What reviews say buyers love and hate about Penguin Teddy
We read the reviews and the return reasons for every product selling here.
“Comes with a kiddies hat thats far too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penguin Teddy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









