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Penguin Teddy

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -34.2% this quarter, so Penguin Teddy is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£62K/yr162K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
35%top-5 click share · 37 brands · 98 sellers

Flapen Score

Penguin Teddy against its category

The dotted line is the Toys & Games average. Past it, Penguin Teddy is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penguin Teddy 162K times last year and spent an estimated £62K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
3.8%
Market size, estimated
£62Ka year
Peak month
December4.9× the quietest month
Top search term
penguin teddy66K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £3.40 to £29.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.97 that is £997 to £2K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£3.40–£29.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£997–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,644 within Play Figures. It carries 947 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
10.6%
Average rank
#1,644in Play Figures
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
947per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Penguin Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 rising

Sellers

98

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

35%

Top 20: 77%

Open market

50%

  • WILD REPUBLIC18%
  • AURORA10%
  • KxrTpx6%
  • SrgPui5%
  • Zappi Co5%
  • Kekeso4%

Demand

Penguin Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Penguin Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penguin teddy66K/yr
  • penguin plush35K/yr
  • penguin toy29K/yr
  • penguin toys16K/yr
  • penguin soft toy9K/yr
  • penguin plush toy6K/yr

Reviews and returns

What reviews say buyers love and hate about Penguin Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

Comes with a kiddies hat thats far too big

It is very small

The box is a little smaller than expected

Durability12%−0.03

shame their hat falls off though

Not working 6 months later

Quality-Overall11%−0.04

Absolute disgraceful lapse in quality control

Poor quality toy

Poor quality

Adhesion/Stickiness6%−0.05

However, when it came, there was a sticker over the message, which is proving difficult to get off

Value For Money4%+0.25

cheapish-looking for the price

Not worth the money

Love

Soft Feel15%

Quality soft toy

So soft

Soft fabric

Quality-Overall12%−0.04

Excellent quality toy, nice and soft/fluffy, and the perfect size

Good quality

Good quality look pretty realistic

Value For Money9%+0.25

most certainly worth the price

great value for money

Good especially for money

Fun/Entertainment Experience8%+0.56

Nice cute toy

Entertaining and cute

It is a nice toy

Advertised Vs Actual Product7%

Much better than i was expecting

exactly what was listed

perfect, works as it should

Return

1.2% Return rate 59% Fixable by listing

Size-Overall49%▂▆█▆█▅

Comes with a kiddies hat thats far too big

It is very small

The box is a little smaller than expected

Quality-Overall11%▁▄█▇▄█

Absolute disgraceful lapse in quality control

Poor quality toy

Poor quality

Advertised Vs Actual Product6%▅█▁▁▁▅

Doesnt look like the picture

Totally not like the photo

Gifting Purpose5%█▁▁▁▄▁
Defective Material/Parts5%▄▄▁▃▁█

FAQ

Common Penguin Teddy questions

Answered from the same tracked data.