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Penguin Teddy

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -34.2% this quarter, so Penguin Teddy is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£62K/yr162K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
35%top-5 click share · 37 brands · 98 sellers

Flapen Score

Penguin Teddy against its category

The dotted line is the Toys & Games average. Past it, Penguin Teddy is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penguin Teddy 162K times last year and spent an estimated £62K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
3.8%
Market size, estimated
£62Ka year
Peak month
December4.9× the quietest month
Top search term
penguin teddy66K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £3.40 to £29.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.97 that is £997 to £2K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£3.40–£29.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£997–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,644 within Play Figures. It carries 947 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
10.6%
Average rank
#1,644in Play Figures
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
947per listing
Listings tracked
43

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Penguin Teddy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 rising

Sellers

98

Est. top-5 brand share

45%

Top 20: 84%

Est. top-5 click share

35%

Top 20: 77%

Open market

50%

  • WILD REPUBLIC18%
  • AURORA10%
  • KxrTpx6%
  • SrgPui5%
  • Zappi Co5%
  • Kekeso4%

Demand

Penguin Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Penguin Teddy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • penguin teddy66K/yr
  • penguin plush35K/yr
  • penguin toy29K/yr
  • penguin toys16K/yr
  • penguin soft toy9K/yr
  • penguin plush toy6K/yr

Reviews and returns

What reviews say buyers love and hate about Penguin Teddy

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Comes with a kiddies hat thats far too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Penguin Teddy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data