pen making kit
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great474avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£11.96avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£5.41–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 115K searches
According to Flapen's Amazon United Kingdom niche tracking, pen making kit is a £59K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pen making kit market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
70
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 98%
Open market
16%
- Clementoni34%
- MOMUSE16%
- Bridokit11%
- HappyKidsClub9%
- BYHANO8%
- Pen Maker Magic6%
- Open — no brand owns it (6 brands, 16%)
Demand
Weekly Amazon search volume, last 42 weeks — -19.0% search growth over the last 90 days.Top pen making kit search terms
- pen making kit for kids26K/yr
- pen making kit29K/yr
- make your own pens19K/yr
- pen maker11K/yr
- make your own pens kit for kids8K/yr
- pen maker set kids6K/yr
- pen making4K/yr
- diy pen making kit4K/yr
- pen making set4K/yr
- create your own pens4K/yr
Top pen making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bridokit Pen Making Kit for Kids Make Your Own 20 Pcs Personalised Sparkly Pens with 20 Kinds of Decorations Creative Arts and Craft Kits for Kids Girls Age 5 6 7 8 9 10 11 12 Girls Gifts Toys
Bridokit£13.224.6★199 rev
MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Pen Creator Studio Craft Kit
MOMUSE£11.374.6★663 rev
DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds
HappyKidsClub£12.344.2★60 rev
BYHANO DIY Pen Making Kit for Kids 15PCS Personalised Pens Pen Creator Studio Creative Craft kits for Kids Ideal Gifts for Girls Boys Ages 6+
BYHANO£11.254.6★44 rev
Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
Clementoni£14.254.7★2,415 rev
Newest
by launch date
Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set
Pen Maker Magic£12.585 rev
Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
Thedttoy£12.9113 rev
Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
Highttoy£19.218 rev
Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
Molleyzi£18.3721 rev
Pen Maker Magic Kawaii Kit - DIY Pen Making Craft Set
Pen Maker Magic£7.184 rev
Trending
90-day click momentumPen Maker Magic Kawaii Kit - DIY Pen Making Craft Set
Pen Maker Magic£7.184.4★
Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
Molleyzi£18.374.7★
Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
Highttoy£19.215.0★
Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
Thedttoy£12.914.7★
Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set
Pen Maker Magic£12.585.0★
What buyers say about pen making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant fun”
“Great for gifting”
“Good quality”
“Good value for money”
“Colourful good quality”
“Lots of cute designs”
“Very easy to use”
“The provided instructions are clear”
“Both work as advertised”
“This is a great little craft kit for the kids”
What buyers complain about
“Very expensive for what you are getting”
“It is a little tricky to get it back in correctly”
“Loose fitting charms”
“didn't last as long as I would have liked”
“Just wish there was more pretty colours and less of the dark greens and browns”
“I'm not sure if this is a return or if something went wrong in the factory as the package looks brand new”
“plastic is average”
“looking at the photos on the item description”
“The pre-installed ones have the ink level obscured though”
“The stand goes together and comes apart afterwards, easily”
Top return reasons
Common questions
- Is pen making kit profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the pen making kit niche?
- 12 brands and 70 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in pen making kit?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the pen making kit niche?
- Listings span £5.41–£19.21; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.