Pen Making Kit
FailShoppers spend only $59K a year here, so Pen Making Kit is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £59K/yr115K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 45%top-5 click share · 12 brands · 70 sellers
Flapen Score
Pen Making Kit against its category
The dotted line is the Toys & Games average. Past it, Pen Making Kit is stronger. Inside it, weaker.
Market
The Pen Making Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pen Making Kit 115K times last year and spent an estimated £59K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £59Ka year
- Top search term
- pen making kit for kids26K searches a year
02 · Price
A sale here is worth £11.96.
Listings sell for £11.96 on average, from £5.41 to £19.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.96 that is £3K to £6K a year per listing.
- Average price
- £11.96under the $15 to $100 sweet spot
- Price range
- £5.41–£19.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Arts & Crafts. It carries 474 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #182in Arts & Crafts
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 474per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Pen Making Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bridokit Pen Making Kit for Kids Make Your Own 20 Pcs Personalised Sparkly Pens with 20 Kinds of Decorations Creative Arts and Craft Kits for Kids Girls Age 5 6 7 8 9 10 11 12 Girls Gifts Toys
- Price
- £13.22
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Pen Creator Studio Craft Kit
- Price
- £11.37
- Rating
- 4.6/5
- Reviews
- 663
- Age
- 1y ago

DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds
- Price
- £12.34
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago

BYHANO DIY Pen Making Kit for Kids 15PCS Personalised Pens Pen Creator Studio Creative Craft kits for Kids Ideal Gifts for Girls Boys Ages 6+
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £14.25
- Rating
- 4.7/5
- Reviews
- 2,415
- Age
- 3y ago
Trending
90-day click momentum
Pen Maker Magic Kawaii Kit - DIY Pen Making Craft Set
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
- Price
- £18.37
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
- Price
- £19.21
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 3mo ago

Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set
- Price
- £12.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
Newest
by launch date
Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set
- Price
- £12.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago

Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 3mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
- Price
- £19.21
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
- Price
- £18.37
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Pen Maker Magic Kawaii Kit - DIY Pen Making Craft Set
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
70
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 98%
Open market
16%
- Clementoni34%
- MOMUSE16%
- Bridokit11%
- HappyKidsClub9%
- BYHANO8%
- Pen Maker Magic6%
- Open — no brand owns it (6 brands, 16%)
Demand
Pen Making Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5× · 10 of 12 months tracked
Search terms
Top Pen Making Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen making kit for kids26K/yr
- pen making kit29K/yr
- make your own pens19K/yr
- pen maker11K/yr
- make your own pens kit for kids8K/yr
- pen maker set kids6K/yr
- pen making4K/yr
- diy pen making kit4K/yr
- pen making set4K/yr
- create your own pens4K/yr
Reviews and returns
What reviews say buyers love and hate about Pen Making Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive for what you are getting
Too expensive for what they are
a bit pricey
It is a little tricky to get it back in correctly
My daughter loved this although found it tricky to use and to get some of the stoppers in so lost a lot of liquid and glitter sadly
BUT the tubes were so hard to open even for adults
Loose fitting charms
The ballpoint/ink bits themselves are very small indeed. that said
Box very small
didn't last as long as I would have liked
the ink tips are not durable
The stand goes together and comes apart afterwards, easily
Just wish there was more pretty colours and less of the dark greens and browns
I would have also preferred the colours of the pens be more varied with some colours that appeal to boys and less pink/purples
A little on the pink side
Love
Brilliant fun
Fun even for the adults
Great fun to make
Great for gifting
Bought as a gift, well received
Good gift
Good quality
Great quality set
A good quality branded box
Good value for money
Good value
Value for money
Colourful good quality
In all, a very cute, colorful set
The colours are vibrant
Return
0.7% Return rate 37% Fixable by listing
Loose fitting charms
The ballpoint/ink bits themselves are very small indeed. that said
Box very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Making Kit questions
Answered from the same tracked data.









