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Pen Making Kit

Fail

Shoppers spend only $59K a year here, so Pen Making Kit is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£59K/yr115K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
45%top-5 click share · 12 brands · 70 sellers

Flapen Score

Pen Making Kit against its category

The dotted line is the Toys & Games average. Past it, Pen Making Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pen Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pen Making Kit 115K times last year and spent an estimated £59K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
4.3%
Market size, estimated
£59Ka year
Top search term
pen making kit for kids26K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £5.41 to £19.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.96 that is £3K to £6K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£5.41–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Arts & Crafts. It carries 474 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#182in Arts & Crafts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pen Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

70

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 98%

Open market

16%

  • Clementoni34%
  • MOMUSE16%
  • Bridokit11%
  • HappyKidsClub9%
  • BYHANO8%
  • Pen Maker Magic6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Pen Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Pen Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pen making kit for kids26K/yr
  • pen making kit29K/yr
  • make your own pens19K/yr
  • pen maker11K/yr
  • make your own pens kit for kids8K/yr
  • pen maker set kids6K/yr
  • pen making4K/yr
  • diy pen making kit4K/yr
  • pen making set4K/yr
  • create your own pens4K/yr

Reviews and returns

What reviews say buyers love and hate about Pen Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.20

Very expensive for what you are getting

Too expensive for what they are

a bit pricey

Ease Of Use9%−0.03

It is a little tricky to get it back in correctly

My daughter loved this although found it tricky to use and to get some of the stoppers in so lost a lot of liquid and glitter sadly

BUT the tubes were so hard to open even for adults

Size-Overall8%−0.02

Loose fitting charms

The ballpoint/ink bits themselves are very small indeed. that said

Box very small

Durability5%0.00

didn't last as long as I would have liked

the ink tips are not durable

The stand goes together and comes apart afterwards, easily

Color4%+0.48

Just wish there was more pretty colours and less of the dark greens and browns

I would have also preferred the colours of the pens be more varied with some colours that appeal to boys and less pink/purples

A little on the pink side

Love

Fun/Entertainment Experience28%+1.30

Brilliant fun

Fun even for the adults

Great fun to make

Gifting Purpose18%+1.28

Great for gifting

Bought as a gift, well received

Good gift

Quality-Overall11%+0.43

Good quality

Great quality set

A good quality branded box

Value For Money10%−0.20

Good value for money

Good value

Value for money

Color5%+0.48

Colourful good quality

In all, a very cute, colorful set

The colours are vibrant

Return

0.7% Return rate 37% Fixable by listing

Gifting Purpose32%▅▆▅▆▇█
Size-Overall30%▁▇▇▅█▄

Loose fitting charms

The ballpoint/ink bits themselves are very small indeed. that said

Box very small

Quality-Overall7%▁▁█▄▁▅
Adhesion/Stickiness5%▁▃▁▄█▄
Defective Material/Parts4%█▁▂▁▁▁

FAQ

Common Pen Making Kit questions

Answered from the same tracked data.