How competitive is the Pen Making Kit niche on Amazon United Kingdom?

12 brands and 70 sellers compete in Pen Making Kit on Amazon United Kingdom. The top 5 Pen Making Kit products take 45% of clicks and its top 5 brands hold 78% of demand.

What does it cost to enter the Pen Making Kit niche?

Pen Making Kit sells for £11.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.41–£19.21. The average incumbent carries 474 reviews — the moat a new listing must climb.

Pen Making Kit

a small market ($59K/yr) — Pen Making Kit doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pen Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pen Making Kit is a £59K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.

Pen Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 4.3% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr8K

Search volume / yr-19.0%115K

Conversion rate4.3%

Avg price£11.96

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 70

Top-5 product click share45%

Open market22%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Pen Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bridokit Pen Making Kit for Kids Make Your Own 20 Pcs Personalised Sparkly Pens with 20 Kinds of Decorations Creative Arts and Craft Kits for Kids Girls Age 5 6 7 8 9 10 11 12 Girls Gifts Toys

Price: £13.22
Rating: 4.6/5
Reviews: 199
Age: 1y ago

MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Pen Creator Studio Craft Kit

Price: £11.37
Rating: 4.6/5
Reviews: 663
Age: 1y ago

DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds

Price: £12.34
Rating: 4.2/5
Reviews: 60
Age: 1y ago

BYHANO DIY Pen Making Kit for Kids 15PCS Personalised Pens Pen Creator Studio Creative Craft kits for Kids Ideal Gifts for Girls Boys Ages 6+

Price: £11.25
Rating: 4.6/5
Reviews: 44
Age: 1y ago

Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)

Price: £14.25
Rating: 4.7/5
Reviews: 2,415
Age: 3y ago

Newest

by launch date

Pen Maker Magic Deluxe Kit - DIY Pen Making Craft Set

Price: £12.58
Rating: 5.0/5
Reviews: 5
Age: 2mo ago

Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10

Price: £12.91
Rating: 4.7/5
Reviews: 13
Age: 3mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents

Price: £19.21
Rating: 5.0/5
Reviews: 8
Age: 4mo ago

Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts

Price: £18.37
Rating: 4.7/5
Reviews: 21
Age: 4mo ago

Pen Maker Magic Kawaii Kit - DIY Pen Making Craft Set

Price: £7.18
Rating: 4.4/5
Reviews: 4
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 98%

Open market

16%

Clementoni34%
MOMUSE16%
Bridokit11%
HappyKidsClub9%
BYHANO8%
Pen Maker Magic6%
Open — no brand owns it (6 brands, 16%)

Pen Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR4.3%Products22Brands12Top 5 Brands78%OOS Rate0.0%Rating4.6★Reviews474Avg BSR#182

Top Pen Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pen making kit for kids26K/yr -4.5%6.1% conv.
pen making kit29K/yr -21.3%2.6% conv.
make your own pens19K/yr -35.7%3.4% conv.
pen maker11K/yr -24.7%3.6% conv.
make your own pens kit for kids8K/yr +9.8%6.0% conv.
pen maker set kids6K/yr +5.3%3.9% conv.
pen making4K/yr -3.4%1.4% conv.
diy pen making kit4K/yr -14.3%3.4% conv.
pen making set4K/yr -27.6%4.7% conv.
create your own pens4K/yr -56.3%5.5% conv.

What reviews say buyers love and hate about Pen Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Fun/Entertainment Experience28%

“Brilliant fun”

Gifting Purpose18%

“Great for gifting”

Quality-Overall11%

“Good quality”

Value For Money10%

“Good value for money”

Color5%

“Colourful good quality”

What buyers complain about

51% of reviews

Value For Money18%

“Very expensive for what you are getting”

Ease Of Use9%

“It is a little tricky to get it back in correctly”

Size-Overall8%

“Loose fitting charms”

Durability5%

“didn't last as long as I would have liked”

Color4%

“Just wish there was more pretty colours and less of the dark greens and browns”

Pen Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

32%

2Size-Overall

30%

3Quality-Overall

4Adhesion/Stickiness

5Defective Material/Parts

Common Pen Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pen Making Kit 45/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -19.0% over the last 90 days.

Pen Making Kit buyers on Amazon United Kingdom complain most about Value For Money, Ease Of Use, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.