Pen Creator Studio
FailShoppers spend only $43K a year here, so Pen Creator Studio is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £43K/yr89K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 70 sellers
Flapen Score
Pen Creator Studio against its category
The dotted line is the Toys & Games average. Past it, Pen Creator Studio is stronger. Inside it, weaker.
Market
The Pen Creator Studio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pen Creator Studio 89K times last year and spent an estimated £43K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £43Ka year
- Top search term
- pen creator studio47K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £5.34 to £19.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.29 that is £6K to £9K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £5.34–£19.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Arts & Crafts. It carries 602 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Arts & Crafts
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 602per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pen Creator Studio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £14.25
- Rating
- 4.7/5
- Reviews
- 2,415
- Age
- 3y ago

Clementoni- DIY Highlighter Marker Kit: with Filters Inks & Endless Colours and Accessories (7+ Years)
- Price
- £13.59
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 2y ago

DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds
- Price
- £12.34
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago

Clementoni IDEA - Hello Kitty Pen Creator: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £15.91
- Rating
- 4.5/5
- Reviews
- 1,008
- Age
- 1y ago

Clementoni Set-Idea-Small Kit Lab Fantasy-Creative Toys Laboratory Coloured Personalised Pens Girls Art and Crafts for Kids 6 Years 18827 Multicolour
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 1,724
- Age
- 2y ago
Trending
90-day click momentum
Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
- Price
- £18.37
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 3mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
- Price
- £19.21
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Clementoni Small Pen Creator - Wonderful Butterflies - 18873
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 984
- Age
- 1y ago

Clementoni Pen Creator Studio (2548780)
- Price
- £19.72
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 3mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
- Price
- £19.21
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
- Price
- £18.37
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Make Your Own Glitter Pen
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Clementoni IDEA - Hello Kitty Pen Creator: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £15.91
- Rating
- 4.5/5
- Reviews
- 1,008
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
70
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
5%
- Clementoni65%
- HappyKidsClub9%
- MOMUSE8%
- Thedttoy5%
- Bridokit4%
- BYHANO3%
- Open — no brand owns it (2 brands, 5%)
Demand
Pen Creator Studio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 5.4× · 8 of 12 months tracked
Search terms
Top Pen Creator Studio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen creator studio47K/yr
- clementoni pen creator studio17K/yr
- pen creator15K/yr
- pen creator studio for kids5K/yr
- message pen creator studio4K/yr
Reviews and returns
What reviews say buyers love and hate about Pen Creator Studio
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive for what they are
a bit pricey
The price could be a bit better
The ballpoint/ink bits themselves are very small indeed. that said
Box very small
It is a little tricky to get it back in correctly
BUT the tubes were so hard to open even for adults
I would have also preferred the colours of the pens be more varied with some colours that appeal to boys and less pink/purples
A little on the pink side
didn't last as long as I would have liked
The stand goes together and comes apart afterwards, easily
Love
Fun even for the adults
Great fun to make
Good fun
Brilliant gift idea
Bought as a gift, well received
Great gift
Good value for money
Good value
Value for money
The variety is the strength
Overall it's a lovely set
Good quality
Colourful good quality
The colours are vibrant
The selection of glitter, sparkles and decorations is bright and colourful, and I can already imagine the children enjoying choosing their favourite combinations
Return
0.7% Return rate 37% Fixable by listing
The ballpoint/ink bits themselves are very small indeed. that said
Box very small
Too expensive for what they are
a bit pricey
The price could be a bit better
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Creator Studio questions
Answered from the same tracked data.









