Skip to content

Pen Creator Studio

Fail

Shoppers spend only $43K a year here, so Pen Creator Studio is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£43K/yr89K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
54%top-5 click share · 8 brands · 70 sellers

Flapen Score

Pen Creator Studio against its category

The dotted line is the Toys & Games average. Past it, Pen Creator Studio is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pen Creator Studio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pen Creator Studio 89K times last year and spent an estimated £43K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
4.0%
Market size, estimated
£43Ka year
Top search term
pen creator studio47K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £5.34 to £19.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.29 that is £6K to £9K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£5.34–£19.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Arts & Crafts. It carries 602 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#125in Arts & Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
602per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pen Creator Studio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

70

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

5%

  • Clementoni65%
  • HappyKidsClub9%
  • MOMUSE8%
  • Thedttoy5%
  • Bridokit4%
  • BYHANO3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Pen Creator Studio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 5.4× · 8 of 12 months tracked

Search terms

Top Pen Creator Studio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pen creator studio47K/yr
  • clementoni pen creator studio17K/yr
  • pen creator15K/yr
  • pen creator studio for kids5K/yr
  • message pen creator studio4K/yr

Reviews and returns

What reviews say buyers love and hate about Pen Creator Studio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.11

Too expensive for what they are

a bit pricey

The price could be a bit better

Size-Overall8%+0.22

The ballpoint/ink bits themselves are very small indeed. that said

Box very small

Ease Of Use6%−0.04

It is a little tricky to get it back in correctly

BUT the tubes were so hard to open even for adults

Color4%+0.45

I would have also preferred the colours of the pens be more varied with some colours that appeal to boys and less pink/purples

A little on the pink side

Durability4%+0.21

didn't last as long as I would have liked

The stand goes together and comes apart afterwards, easily

Love

Fun/Entertainment Experience30%+1.83

Fun even for the adults

Great fun to make

Good fun

Gifting Purpose16%+1.38

Brilliant gift idea

Bought as a gift, well received

Great gift

Value For Money13%−0.11

Good value for money

Good value

Value for money

Quality-Overall11%

The variety is the strength

Overall it's a lovely set

Good quality

Color6%+0.45

Colourful good quality

The colours are vibrant

The selection of glitter, sparkles and decorations is bright and colourful, and I can already imagine the children enjoying choosing their favourite combinations

Return

0.7% Return rate 37% Fixable by listing

Gifting Purpose33%▆▆▄▆█▇
Size-Overall30%▁▆▆▃█▃

The ballpoint/ink bits themselves are very small indeed. that said

Box very small

Quality-Overall8%▁▁█▄▁▆
Advertised Vs Actual Product4%▁█▁▁▁▁
Value For Money4%▁▇▃█▁▁

Too expensive for what they are

a bit pricey

The price could be a bit better

FAQ

Common Pen Creator Studio questions

Answered from the same tracked data.