Pen Creator Studio
FailShoppers spend an estimated $43K a year here, so Pen Creator Studio is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £43K/yr89K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 70 sellers
Flapen Score
Pen Creator Studio against its category
The dotted line is the Toys & Games average. Past it, Pen Creator Studio is stronger. Inside it, weaker.
Market
The Pen Creator Studio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pen Creator Studio 89K times last year and spent an estimated £43K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £43Ka year
- Top search term
- pen creator studio47K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £5.34 to £19.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.29 that is £6K to £9K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £5.34–£19.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Arts & Crafts. It carries 602 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Arts & Crafts
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 602per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pen Creator Studio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £14.25
- Rating
- 4.7/5
- Reviews
- 2,415
- Age
- 3y ago

Clementoni- DIY Highlighter Marker Kit: with Filters Inks & Endless Colours and Accessories (7+ Years)
- Price
- £13.59
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 2y ago

DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds
- Price
- £12.34
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago

Clementoni IDEA - Hello Kitty Pen Creator: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £15.91
- Rating
- 4.5/5
- Reviews
- 1,008
- Age
- 1y ago

Clementoni Set-Idea-Small Kit Lab Fantasy-Creative Toys Laboratory Coloured Personalised Pens Girls Art and Crafts for Kids 6 Years 18827 Multicolour
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 1,724
- Age
- 2y ago
Trending
estimated 90-day click momentum
Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
- Price
- £18.37
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 3mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
- Price
- £19.21
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Clementoni Small Pen Creator - Wonderful Butterflies - 18873
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 984
- Age
- 1y ago

Clementoni Pen Creator Studio (2548780)
- Price
- £19.72
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 3mo ago

Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
- Price
- £19.21
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
- Price
- £18.37
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Make Your Own Glitter Pen
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Clementoni IDEA - Hello Kitty Pen Creator: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
- Price
- £15.91
- Rating
- 4.5/5
- Reviews
- 1,008
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
70
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
5%
- Clementoni65%
- HappyKidsClub9%
- MOMUSE8%
- Thedttoy5%
- Bridokit4%
- BYHANO3%
- Open — no brand owns it (2 brands, 5%)
Demand
Pen Creator Studio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 5.4× · 8 of 12 months tracked
Search terms
Top Pen Creator Studio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pen creator studio47K/yr
- clementoni pen creator studio17K/yr
- pen creator15K/yr
- pen creator studio for kids5K/yr
- message pen creator studio4K/yr
Reviews and returns
What reviews say buyers love and hate about Pen Creator Studio
We read the reviews and the return reasons for every product selling here.
“Too expensive for what they are”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Creator Studio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









