pen creator studio
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good602.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.34–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 89K searches
According to Flapen's Amazon United Kingdom niche tracking, pen creator studio is a £43K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pen creator studio market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £74K–£98K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
70
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
5%
- Clementoni65%
- HappyKidsClub9%
- MOMUSE8%
- Thedttoy5%
- Bridokit4%
- BYHANO3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 35 weeks — -26.9% search growth over the last 90 days.Top pen creator studio search terms
- pen creator studio47K/yr
- clementoni pen creator studio17K/yr
- pen creator15K/yr
- pen creator studio for kids5K/yr
- message pen creator studio4K/yr
Top pen creator studio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clementoni- Pen Creator Studio: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
Clementoni£14.254.7★2,415 rev
Clementoni- DIY Highlighter Marker Kit: with Filters Inks & Endless Colours and Accessories (7+ Years)
Clementoni£13.594.6★765 rev
DIY 12 3D Pens Creator Studio Kit for 5-12 Years Olds Gifts Girls Birthday Present Creative Arts and Craft Kits for kids Girls Toys Age 5-12 Party Bag Filler for kids Gifts for 5-12 Year Olds
HappyKidsClub£12.344.2★60 rev
Clementoni IDEA - Hello Kitty Pen Creator: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
Clementoni£15.914.5★1,008 rev
Clementoni Set-Idea-Small Kit Lab Fantasy-Creative Toys Laboratory Coloured Personalised Pens Girls Art and Crafts for Kids 6 Years 18827 Multicolour
Clementoni£5.414.5★1,724 rev
Newest
by launch date
Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
Thedttoy£12.9113 rev
Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
Highttoy£19.218 rev
Craft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
Molleyzi£18.3721 rev
MOMUSE DIY Pen Making Kit for Kids Girls 6-12 Make Your Own Glitter Pen
MOMUSE£8.12257 rev
Clementoni IDEA - Hello Kitty Pen Creator: Personalised Pen Making Kit for Kids Arts & Crafts (6+ Years)
Clementoni£15.911,008 rev
Trending
90-day click momentumCraft Kits for 6 7 8 9 10 Year Old Kids DIY Pen Making Kit Girls Gifts
Molleyzi£18.374.7★
Thedttoy DIY Pen Making Kit with Cards 18 Glitter Beads Craft Kit for Kids Make Your Own Sparkly Pens DIY Studio Glitter Pen Creator Stationery Set Birthday Present for Girls Boys Age 6 7 8 9 10
Thedttoy£12.914.7★
Highttoy Pen Making Kit for Kids Ages 6-12 Arts and Crafts DIY Personalized Pen Lab with Over 78 Accessories Girls Birthday Presents
Highttoy£19.215.0★
Clementoni Small Pen Creator - Wonderful Butterflies - 18873
Clementoni£5.604.6★
Clementoni Pen Creator Studio (2548780)
Clementoni£19.724.7★
What buyers say about pen creator studio
What buyers praise and complain about, mined from review topics.What buyers love
“Fun even for the adults”
“Brilliant gift idea”
“Good value for money”
“The variety is the strength”
“Colourful good quality”
“Lots of cute designs”
“Very easy to use”
“pen tops though”
“its nice to gift children something that gets them creating”
“not leaked - although Id probably avoid having them in pencil case just in case”
What buyers complain about
“Too expensive for what they are”
“The ballpoint/ink bits themselves are very small indeed. that said”
“It is a little tricky to get it back in correctly”
“I would have also preferred the colours of the pens be more varied with some colours that appeal to boys and less pink/purples”
“didn't last as long as I would have liked”
“plastic is average”
“The stand goes together and comes apart afterwards, easily”
“The pre-installed ones have the ink level obscured though”
“❌ The contents were very pink / unicorn heavy”
Top return reasons
Common questions
- Is pen creator studio profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the pen creator studio niche?
- 8 brands and 70 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pen creator studio?
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Use. The return rate is 0.7%.
- What does it cost to enter the pen creator studio niche?
- Listings span £5.34–£19.72; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.