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Peely Fortnite

Fail

The top 5 products take 100% of clicks, so Peely Fortnite is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£62K/yr87K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 59 sellers

Flapen Score

Peely Fortnite against its category

The dotted line is the Toys & Games average. Past it, Peely Fortnite is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peely Fortnite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peely Fortnite 87K times last year and spent an estimated £62K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.4%
Market size, estimated
£62Ka year
Peak month
November6.2× the quietest month
Top search term
lego fortnite battle bus21K searches a year

02 · Price

A sale here is worth £29.09.

Listings sell for £29.09 on average, from £14.79 to £54.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At £29.09 that is £29K to £36K a year per listing.

Average price
£29.09inside the $15 to $100 sweet spot
Price range
£14.79–£54.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
£29K–£36K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Building & Construction Toys. It carries 645 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#379in Building & Construction Toys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
645per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Peely Fortnite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 flat

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO86%
  • Paladone9%
  • Plexico5%
  • Open — no brand owns it (0%)

Demand

Peely Fortnite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Peely Fortnite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego fortnite battle bus21K/yr
  • fortnite battle bus22K/yr
  • lego battle bus12K/yr
  • battle bus lego6K/yr
  • fortnite battle bus lego8K/yr
  • battle bus4K/yr
  • fortnite bus8K/yr
  • fortnite lego battle bus6K/yr

Reviews and returns

What reviews say buyers love and hate about Peely Fortnite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%

Its a lot bigger than I thought

Love

Gifting Purpose50%

My 7 year old grandson's favourite present

Quality-Overall50%

Excellent quality and value for money

Return

1.2% Return rate 8% Fixable by listing

Defective Material/Parts35%▃█▆▃▁▆
Gifting Purpose15%▁▁▁▁█▁
Compatibility-Overall8%▁▁▁█▁▁
Scratch Resistance8%█▁▁▁▁▁
Advertised Vs Actual Product8%▁▁█▁▁▁

FAQ

Common Peely Fortnite questions

Answered from the same tracked data.