How competitive is the Peanut Squishy niche on Amazon United Kingdom?

28 brands and 35 sellers compete in Peanut Squishy on Amazon United Kingdom. The top 5 Peanut Squishy products take 48% of clicks and its top 5 brands hold 53% of demand.

What does it cost to enter the Peanut Squishy niche?

Peanut Squishy sells for £7.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.63–£11.60. The average incumbent carries 2 reviews — the moat a new listing must climb.

Peanut Squishy

Peanut Squishy shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Peanut Squishy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Squishy is a £22K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 64/100.

Peanut Squishy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 4.1% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr3K

Search volume / yr>1,000%72K

Conversion rate4.1%

Avg price£7.43

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers28 · 35

Top-5 product click share48%

Open market47%

Avg brand age-7 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 2.9★ — the gap to enter on.

0/100

page quality · 38 products

Top Peanut Squishy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Peanut Fidget Toys

Price: £6.83
Rating: 2.3/5
Reviews: 3
Age: today

Peanut1 - Peanut1 Stress Balls Fidget Toys Adults Cute Anxietys Relief Toy Squeeze Dough Ball Stress Relief Hand Toys Soft Squeeze Decompressions Dough For Party Favors (Yellow 4.33 In)

Price: £3.31
Rating: 3.0/5
Reviews: 1
Age: 3mo ago

KINGSH Peanut Toy 2PCS Soft Fidget Toys Slow Rebound Sensory Toy Cute Moldable Peanut Shape Anxiety Stress Relief for Kids & Adults Party Favors Gifts

Price: £8.50
Rating: 4.5/5
Reviews: 2
Age: 2mo ago

Toy

Price: £7.79
Rating: 2.4/5
Reviews: 9
Age: 3mo ago

Peanut Squishy Nut Shaped Slow Rising Squeeze Object Soft Sensory Stress Reliever for Desk Tactile Relaxation Item for Home or Office

Price: £7.18
Rating: 2.0/5
Reviews: 1
Age: 4mo ago

Newest

by launch date

Peanut Fidget Toys

Price: £6.83
Rating: 2.3/5
Reviews: 3
Age: today

Toy

Price: £7.97
Rating: 2.5/5
Reviews: 2
Age: today

Crunchy Peanut Squishy Asmr Stress Ball Realistic Handmade Bar Peanut Shape Bead Filled Crunchy Squishies Stress Ball Cute Squeeze Sensory Fidget for Adults Office Anxiety Relief (Peanut)

Price: £4.01
Rating: 0.0/5
Reviews: 0
Age: 2w ago

Peanut Squishy Fidget Toys Crunchy Peanut Squishy TPR Stress Relief Balls (Orange)

Price: £3.29
Rating: 2.4/5
Reviews: 3
Age: 1mo ago

2Pcs Butter & Peanut Squishy Set for Adults

Price: £6.74
Rating: 3.0/5
Reviews: 2
Age: 1mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

48%

Top 20: 83%

Open market

40%

Generic14%
Hlayshing13%
KINGSH10%
PRVCFZ9%
CelestiMingle7%
MAUDFEK7%

Top Peanut Squishy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

peanut squishy42K/yr >1,000%3.1% conv.
crunchy peanut squishy16K/yr >1,000%1.6% conv.
squishy peanut8K/yr >1,000%2.4% conv.
peanut squishy crunchy6K/yr >1,000%2.3% conv.

What reviews say buyers love and hate about Peanut Squishy

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Fun/Entertainment Experience27%

“my kids enjoyed playing with it”

Material Quality15%

“Great quality material”

Soft Feel14%

“Incredibly soft to knead”

Size-Overall9%

“Its the perfect size to carry around, and both kids and adults enjoy using it”

Noise Level6%

“Great little quiet fidget”

What buyers complain about

100% of reviews

Crispiness23%

“Not crunchy”

Advertised Vs Actual Product19%

“Not as described”

Durability15%

“1 broke within 5 minutes”

Value For Money15%

“not worth your money”

Functionality-Overall8%

“Not slow rebound just normal squishes”

Peanut Squishy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

18%

2Leak-Proof

17%

3Quality-Overall

16%

4Smell

11%

5Functionality-Overall

Common Peanut Squishy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Squishy 64/100 on Amazon United Kingdom — Worth a look. The niche generates £22K/yr across 38 tracked products. 1 of 37 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.

Peanut Squishy buyers on Amazon United Kingdom complain most about Crispiness, Advertised Vs Actual Product, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.