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Peanut Squishy

Maybe

Search demand grew >1,000% this quarter. But prices span $1.63–$11.60, mostly outside the sweet spot, so Peanut Squishy is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 1,773 Toys & Games niches · +20 vs the category median of 44
Market size
£22K/yr72K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
48%top-5 click share · 28 brands · 35 sellers

Flapen Score

Peanut Squishy against its category

The dotted line is the Toys & Games average. Past it, Peanut Squishy is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Squishy 72K times last year and spent an estimated £22K. The top 5 brands take 53% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.1%
Market size, estimated
£22Ka year
Top search term
peanut squishy42K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £1.63 to £11.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.43 that is £0 to £743 a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£1.63–£11.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£743
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 46.2% of listings are out of stock. The average listing ranks #1,923 within Novelty & Gag Toys. It carries 2 reviews at 2.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
76%
Out of stock, average day
46.2%
Average rank
#1,923in Novelty & Gag Toys
Average rating
2.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
2per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -7 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
1Amazon's first-year sales bar
Average brand age
-7 months

Products

Top Peanut Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£885£2K£3K£4K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

28

Sellers

35

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

48%

Top 20: 83%

Open market

40%

  • Generic14%
  • Hlayshing13%
  • KINGSH10%
  • PRVCFZ9%
  • CelestiMingle7%
  • MAUDFEK7%

Search terms

Top Peanut Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut squishy42K/yr
  • crunchy peanut squishy16K/yr
  • squishy peanut8K/yr
  • peanut squishy crunchy6K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Crispiness23%−0.51

Not crunchy

This item is not crunchy

She has opened the package & played them & they are NOT crunchy

Advertised Vs Actual Product19%−0.41

Not as described

Falsely advertised

Not as advertised

Durability15%−0.32

1 broke within 5 minutes

one broke straight away

One popped after opening

Value For Money15%−0.27

not worth your money

Absolutely rubbish for the price

Functionality-Overall8%−0.15

Not slow rebound just normal squishes

Love

Fun/Entertainment Experience27%+1.56

my kids enjoyed playing with it

Cute & satisfying

is really fun

Material Quality15%+0.81

Great quality material

strong material so unless it's cut open I don't see it being an issue

Soft Feel14%

Incredibly soft to knead

Soft

these squeeze balls feature a soft, dough-like texture that provides satisfying resistance when squished, only to slowly reform back to their original shape

Size-Overall9%+0.50

Its the perfect size to carry around, and both kids and adults enjoy using it

Small enough to carry anywhere, great for office and travel

Noise Level6%+0.29

Great little quiet fidget

Return

0.0% Return rate 30% Fixable by listing

Advertised Vs Actual Product18%▁▁▁▁█▄

Not as described

Falsely advertised

Not as advertised

Leak-Proof17%▁▁▁▁█▅
Quality-Overall16%▁▁▁▁█▅

Feels cheap quality

Rubbish

Smell11%▁▁▁▁▁█

The smell of this is very chemically I was really quite disappointed it's also not a slow rise like butters it's a liquid based squishy

Functionality-Overall5%▁▁▁▁▁█

Not slow rebound just normal squishes

FAQ

Common Peanut Squishy questions

Answered from the same tracked data.