peanut squishy
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible2.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible1.74avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 72K searches
Price range
Bad£1.63–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut squishy is a £22K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
peanut squishy market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £19K–£22K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #1,923
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 95%
- Out of stock
- 46.2%
- Avg brand age
- -7 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
28
Sellers
35
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
48%
Top 20: 83%
Open market
40%
- Generic14%
- Hlayshing13%
- KINGSH10%
- PRVCFZ9%
- CelestiMingle7%
- MAUDFEK7%
Top peanut squishy search terms
- peanut squishy42K/yr
- crunchy peanut squishy16K/yr
- squishy peanut8K/yr
- peanut squishy crunchy6K/yr
Top peanut squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peanut Fidget Toys
Hlayshing£6.832.3★3 rev
Peanut1 - Peanut1 Stress Balls Fidget Toys Adults Cute Anxietys Relief Toy Squeeze Dough Ball Stress Relief Hand Toys Soft Squeeze Decompressions Dough For Party Favors (Yellow 4.33 In)
Generic£3.313.0★1 rev
KINGSH Peanut Toy 2PCS Soft Fidget Toys Slow Rebound Sensory Toy Cute Moldable Peanut Shape Anxiety Stress Relief for Kids & Adults Party Favors Gifts
KINGSH£8.504.5★2 rev
Toy
CelestiMingle£7.792.4★9 rev
Peanut Squishy Nut Shaped Slow Rising Squeeze Object Soft Sensory Stress Reliever for Desk Tactile Relaxation Item for Home or Office
MAUDFEK£7.182.0★1 rev
Newest
by launch datePeanut Fidget Toys
Hlayshing£6.833 rev
Toy
lunule£7.972 rev
Crunchy Peanut Squishy Asmr Stress Ball Realistic Handmade Bar Peanut Shape Bead Filled Crunchy Squishies Stress Ball Cute Squeeze Sensory Fidget for Adults Office Anxiety Relief (Peanut)
Siebkorb£4.010 rev
Peanut Squishy Fidget Toys Crunchy Peanut Squishy TPR Stress Relief Balls (Orange)
Generic£3.293 rev
2Pcs Butter & Peanut Squishy Set for Adults
GEVECORI£6.742 rev
Trending
90-day click momentum
Peanut Squishy 2Pcs Peanut Squishy Crunchy Relief Balls for Anxiety Management and Focus Support Sensory Fidget Toys for Office and Classroom Use Yellow and Brown Colour Options
KAZGVN£8.660.0★
Crunchy Peanut Squishy Asmr Stress Ball Realistic Handmade Bar Peanut Shape Bead Filled Crunchy Squishies Stress Ball Cute Squeeze Sensory Fidget for Adults Office Anxiety Relief (Peanut)
Siebkorb£4.010.0★
Peanut Squishy Stress Toys Large Squeeze Toys Sensory Peanut Ball Soft TPR Cute Squishy Silent Fidget Toy Satisfying Squeeze Toy Stress Ball For Kids And Adults Anxiety Relief
TOGETDREAM£7.393.7★
2 Pcs Peanut Squishy Crunchy Peanut Squishy Sensory Focus Assistance for Office and Home Use Stress Relief Items for Adult Relaxation
ZeBQrphio£7.922.0★
2 PCS Peanut Squishy Squishy Peanut Desktop Decor Perfect for Office Environments and Home Workspaces Durable Material for Long-Lasting Use Premium Material
suction£8.080.0★
What buyers say about peanut squishy
What buyers praise and complain about, mined from review topics.What buyers love
“my kids enjoyed playing with it”
“Great quality material”
“Incredibly soft to knead”
“Its the perfect size to carry around, and both kids and adults enjoy using it”
“Great little quiet fidget”
“The colour was just like a peanut”
“Cute unique peanut look, squishes nicely and bounces back well”
“It feels well made”
“very stretchy”
“Makes a fun little gift for kids and adults”
What buyers complain about
“Not crunchy”
“Not as described”
“1 broke within 5 minutes”
“not worth your money”
“Not slow rebound just normal squishes”
“The smell of this is very chemically I was really quite disappointed it's also not a slow rise like butters it's a liquid based squishy”
“Feels cheap quality”
“both of them are very deflated which is disappointing”
Top return reasons
Common questions
- Is peanut squishy profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 38 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (64/100).
- How competitive is the peanut squishy niche?
- 28 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in peanut squishy?
- Top complaints mined from reviews: Crispiness, Advertised Vs Actual Product, Durability. The return rate is 0.0%.
- What does it cost to enter the peanut squishy niche?
- Listings span £1.63–£11.60; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 2 reviews — the moat a new listing must climb.