Party Hats
Party Hats shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Party Hats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Party Hats is a £164K/yr Amazon United Kingdom market (401K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 57/100.
Party Hats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.4% over the last 90 days and 7.8% of searches end in a purchase.
£164K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Party Hats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Chstarina 11pcs Cone Party Hats with Pom Poms Cake Birthday Party Hats for Children Girls Boys Adults Decorations (9 Hats + 2 Crowns)
- Price
- £3.81
- Rating
- 4.0/5
- Reviews
- 305
- Age
- 4y ago
Rainbow Ribbon Birthday Party Paper Hats (15cmTall) Pack of 8 - Colorful Festive Caps for Fun Celebrations
- Price
- £2.82
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 10y ago
Lubarion 24-Piece Assorted Color Kids Party Hats with Adjustable Elastic Bands for Birthday Celebrations and Classroom Activities
- Price
- £3.70
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 11mo ago
30Pcs Party Hats for Adults Party Hats for Kids Multicolor Paper Hat Metallic Foil Cone Hats Party Hat for Adults and Kids for Boys Gilrs Birthday Dress Up Parties Decoration and Celebrations
- Price
- £6.85
- Rating
- 3.3/5
- Reviews
- 19
- Age
- 1y ago
Aeaocvo 10 PCS Birthday Party Hats for Kids Adults Colorful Cone Hat Decorations with Pom Poms for Toddler Girls Boys Baby Shower Fun Party Photo Props Memorable Celebrations
- Price
- £5.68
- Rating
- 3.6/5
- Reviews
- 68
- Age
- 11mo ago
Trending
90-day click momentum
Stage Performance Props Rave Party Casual Style Shiny Cowboy Hat silver One Size
- Price
- £5.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
upkpvid 11Pcs Cone Party Hats With Pom Poms 9 Hats Plus 2 Crowns Birthday Party Headwear Colorful Decorative Caps For Kids Girls Boys Adults Festival Celebration
- Price
- £3.58
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Classicseali 24pcs Party Hats Gold-Stamped Birthday Hats with Elastic Cords Birthday Partys Hat for Baby Showers Bridal and Wedding Partys Decorations 6 Colors
- Price
- £8.20
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 6mo ago
Aeaocvo 12 PCS Birthday Party Hats Cone Hat with Glitter Pompoms Cone Paper Hat Adults Paper Party Headwear for Celebration(B)
- Price
- £4.65
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago
AKH Birthday Party Hats | Pack of 6 | Cone Hats | Birthday Party Accessories | Birthday Decoration Celebration Cone Hats | Birthday hats with Elastic Band | For Adults and Kids
- Price
- £3.04
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch dateStage Performance Props Rave Party Casual Style Shiny Cowboy Hat silver One Size
- Price
- £5.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
upkpvid 11Pcs Cone Party Hats With Pom Poms 9 Hats Plus 2 Crowns Birthday Party Headwear Colorful Decorative Caps For Kids Girls Boys Adults Festival Celebration
- Price
- £3.58
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Aeaocvo 12 PCS Birthday Party Hats Cone Hat with Glitter Pompoms Cone Paper Hat Adults Paper Party Headwear for Celebration(B)
- Price
- £4.65
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago
Hedayu Party Hats Birthday Hats Adults Party Premium Multicolor 12Pcs
- Price
- £5.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Classicseali 24pcs Party Hats Gold-Stamped Birthday Hats with Elastic Cords Birthday Partys Hat for Baby Showers Bridal and Wedding Partys Decorations 6 Colors
- Price
- £8.20
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
36
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
53%
Top 20: 94%
Open market
37%
- Chstarina20%
- Unique11%
- Lubarion10%
- Cuixia8%
- Aeaocvo7%
- XLTXWD7%
Party Hats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Party Hats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- party hats197K/yr
- party hats for adults46K/yr
- party hat39K/yr
- party hats for kids39K/yr
- birthday hats26K/yr
- birthday hats for kids17K/yr
- kids party hats11K/yr
- birthday party hats10K/yr
- adult party hats7K/yr
- blue party hats5K/yr
What reviews say buyers love and hate about Party Hats
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Very well made item”
“The colours were nice”
“Worth buying”
“Easy to use”
“festive feel to our celebration”
What buyers complain about
84% of reviews“Assembly was quite tricky”
“Poor quality”
“then the wont fit”
“Not worth it”
“elastic is fiddly to tie”
Party Hats return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Party Hats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
