Party Hats

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months

401K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

7.8%

Market size, estimated

£164Ka year

Peak month

November1.3× the quietest month

Top search term

party hats197K searches a year

Listings sell for £5.24 on average, from £2.82 to £10.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.24 that is £3K to £4K a year per listing.

Average price

£5.24under the $15 to $100 sweet spot

Price range

£2.82–£10.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,801 within Party Supplies. It carries 185 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

92%

Out of stock, average day

8.1%

Average rank

#1,801in Party Supplies

Average rating

3.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

185per listing

Listings tracked

26

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months