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Party Blowers

Maybe

Returns run at only 0.8% of orders. But prices span $2.92–$8.17, mostly outside the sweet spot, so Party Blowers is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£85K/yr155K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
57%top-5 click share · 28 brands · 37 sellers

Flapen Score

Party Blowers against its category

The dotted line is the Toys & Games average. Past it, Party Blowers is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Blowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Blowers 155K times last year and spent an estimated £85K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
11.5%
Market size, estimated
£85Ka year
Peak month
December9.2× the quietest month
Top search term
party blowers89K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £2.92 to £8.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.76 that is £10K to £12K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£2.92–£8.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #46 within Party Supplies. It carries 98 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#46in Party Supplies
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
98per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Party Blowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

28 rising

Sellers

37

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

57%

Top 20: 90%

Open market

39%

  • QHSXMQ18%
  • Pryon17%
  • SOL10%
  • Voarge7%
  • Navoys4%
  • Rihediyu4%

Demand

Party Blowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Party Blowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party blowers89K/yr
  • party blowers for kids26K/yr
  • party blower11K/yr
  • party whistles7K/yr
  • party horns4K/yr
  • party blowers for adults11K/yr
  • party whistles blowers kids4K/yr
  • party horn4K/yr

Reviews and returns

What reviews say buyers love and hate about Party Blowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall43%−0.64

Terrible Quality Standards

Shocking quality

Poor quality

Noise Level13%+0.50

some of them dont make any noise

Noisy

Lots of noisy 5 year olds heading home

Functionality-Overall9%−0.12

These do not work

Some of them don't work

None of them work

Size-Overall8%−0.02

Very small

They are a little smaller than usual with a length of around 7 when blown

Value For Money5%+1.17

waste of money - didnt send back as took so long to arrive it was after the event anyway

Love

Fun/Entertainment Experience25%+1.64

Good fun

Fun party blowers

Brilliant for any fun party

Value For Money24%+1.17

great value for money

Good value

Definitely good value for money

Color11%+0.57

Colours were just as vibrant in person

Lovely bright colours

Great colours and size

Quality-Overall10%−0.64

Good quality

Good quality with no issues

Collectibles7%+0.47

Great party favour or for party bags

Return

0.8% Return rate 27% Fixable by listing

Quality-Overall30%▁▇▄▄▁█

Terrible Quality Standards

Shocking quality

Poor quality

Size-Overall25%▁▄▃▃█▁

Very small

They are a little smaller than usual with a length of around 7 when blown

Functionality-Overall22%▁▃▆█▁▁

These do not work

Some of them don't work

None of them work

Defective Material/Parts10%█▁▁▁▁▃

Several did not work properly

Audio Quality4%▁▁▄▁▁█

The sound of most of them are not good

FAQ

Common Party Blowers questions

Answered from the same tracked data.