Paper Planes

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+26.0%

Conversion, latest week

7.3%

Market size, estimated

£41Ka year

Peak month

December3.7× the quietest month

Top search term

paper planes18K searches a year

Listings sell for £10.20 on average, from £2.81 to £38.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.20 that is £3K to £5K a year per listing.

Average price

£10.20under the $15 to $100 sweet spot

Price range

£2.81–£38.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #634 within Arts & Crafts. It carries 1,521 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

1.4%

Average rank

#634in Arts & Crafts

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,521per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months