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Paper Crowns

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $10K a year here, so Paper Crowns is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£10K/yr28K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
43%top-5 click share · 24 brands · 37 sellers

Flapen Score

Paper Crowns against its category

The dotted line is the Toys & Games average. Past it, Paper Crowns is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Crowns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Crowns 28K times last year and spent an estimated £10K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
4.6%
Market size, estimated
£10Ka year
Peak month
December3.0× the quietest month
Top search term
paper crowns8K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £3.93 to £23.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.62 that is £0 to £762 a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£3.93–£23.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£762
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #303 within Party Supplies. It carries 170 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#303in Party Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Paper Crowns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£399£797£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24 falling

Sellers

37

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

43%

Top 20: 88%

Open market

37%

  • TUPARKA28%
  • BCreativetolearn9%
  • SIQUK8%
  • Runmeihe6%
  • Fowecelt6%
  • XunHe5%

Demand

Paper Crowns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Paper Crowns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper crowns8K/yr
  • paper crown4K/yr
  • crowns to decorate for kids3K/yr
  • party crowns3K/yr
  • paper crowns for kids to decorate3K/yr
  • cardboard crowns2K/yr
  • paper crowns for adults1K/yr
  • cardboard crown902/yr
  • card crowns918/yr
  • gold paper crowns850/yr

Reviews and returns

What reviews say buyers love and hate about Paper Crowns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.36

too small

these are so tiny its like there for a babys head

Value For Money17%−0.03

Priced £4.99 for a pack of 4 crowns = £1.25 each

Love

Quality-Overall14%+1.14

well-made, and added a lovely touch to the party

Great quality

Great quality - would recommend

Fun/Entertainment Experience11%+0.56

fun

Great crafting fun

Excellent activity for my childs party

Size-Overall11%−0.36

Fit well nice

Easy to adjust the size so suitable for adults and children

Fit adult head well

Color9%+0.74

really nice colours

Great selection of colours and jewels for boys and girls

Collectibles6%+0.48

Great, had lots of bits with it to decorate

Return

0.7% Return rate 35% Fixable by listing

Size-Overall33%▁▂▅▅▁█

too small

these are so tiny its like there for a babys head

Value For Money19%▁█▁▁▆▁

Priced £4.99 for a pack of 4 crowns = £1.25 each

Quality-Overall19%█▁▂▁▃▁
Thin6%▁█▁▁▁▁
Defective Material/Parts6%▁█▁▁▁▁

FAQ

Common Paper Crowns questions

Answered from the same tracked data.