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Palm Pals

Fail

The top 5 brands take 100% of clicks, so Palm Pals is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£171K/yr808K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
32%top-5 click share · 1 brands · 60 sellers

Flapen Score

Palm Pals against its category

The dotted line is the Toys & Games average. Past it, Palm Pals is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Palm Pals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Palm Pals 808K times last year and spent an estimated £171K. One brand takes every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
3.1%
Market size, estimated
£171Ka year
Top search term
palm pals579K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £5.21 to £8.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£5.21–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #383 within Soft Toys. It carries 129 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#383in Soft Toys
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
51

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Palm Pals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 77%

Open market

0%

  • AURORA100%
  • Open — no brand owns it (0%)

Demand

Palm Pals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top Palm Pals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • palm pals579K/yr
  • palm pal71K/yr
  • aurora palm pals63K/yr
  • palm pals animals19K/yr
  • palm pals food17K/yr
  • aurora plush9K/yr
  • palm pals uk13K/yr
  • palm pals cat7K/yr
  • aurora soft toy12K/yr
  • palm pals christmas18K/yr

Reviews and returns

What reviews say buyers love and hate about Palm Pals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall70%−0.21

My mistake read the size wrong

So disappointed that the Griffalo is so small

Too small

Value For Money6%+0.70

A great gift however it isnt value for money

over priced

Material Quality5%−0.02

Barely any filling very floppy more material than anything which is soft

Advertised Vs Actual Product5%−0.01

not what is is advertised to be

Noise Level1%

Like a bean bag filling so also makes a noise when cuddled

Love

Soft Feel28%

So cute & soft little plush

Soft cute

soft toy

Gifting Purpose16%+0.57

Cute gift

Good gift

It was a gift

Value For Money12%+0.70

good value for money and well made

Good price

Great value for money

Collectibles10%+0.60

Beautiful to add to a collection

Daughter is happy to add to her collection

Grandsons a collector and loves him

Quality-Overall10%+0.56

but is well made

other then that tho really well made

Good quality

Return

0.6% Return rate 70% Fixable by listing

Size-Overall57%█▅▇▆▃▆

My mistake read the size wrong

So disappointed that the Griffalo is so small

Too small

Quality-Overall12%▁█▂▂▆▃
Advertised Vs Actual Product8%▁▃▃█▃▄

not what is is advertised to be

Stitch/Finish/Polish5%█▅▂▄▅▆
Gifting Purpose5%▁▅▄▄█▁

FAQ

Common Palm Pals questions

Answered from the same tracked data.