Palm Pals
FailThe top 5 brands take 100% of clicks, so Palm Pals is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £171K/yr808K searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 32%top-5 click share · 1 brands · 60 sellers
Flapen Score
Palm Pals against its category
The dotted line is the Toys & Games average. Past it, Palm Pals is stronger. Inside it, weaker.
Market
The Palm Pals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Palm Pals 808K times last year and spent an estimated £171K. One brand takes every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 808K
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £171Ka year
- Top search term
- palm pals579K searches a year
02 · Price
A sale here is worth £6.70.
Listings sell for £6.70 on average, from £5.21 to £8.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.
- Average price
- £6.70under the $15 to $100 sweet spot
- Price range
- £5.21–£8.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #383 within Soft Toys. It carries 129 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #383in Soft Toys
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 129per listing
- Listings tracked
- 51
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Palm Pals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown
- Price
- £6.76
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 1y ago

Aurora 33765 Palm Pals Belle Strawberry Cow 5In Soft Toy White & Pink
- Price
- £6.15
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 1y ago

AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 1y ago

Aurora 33573 Palm Pals Juicy Strawberry 5In Soft Toy Red
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 302
- Age
- 5y ago

Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink
- Price
- £6.23
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Trending
estimated 90-day click momentum
AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown
- Price
- £6.76
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 1y ago

AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 1y ago

Aurora 61596 Palm Pals Dani California Roll 5In Soft Toy Multicolour
- Price
- £7.23
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 2y ago

Aurora 33787 Palm Pals Tucker Mandarin 5In Soft Toy Orange & White
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 3y ago

Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink
- Price
- £6.23
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
AURORA 33937 Palm Pals Silky Chocolate Spread 13cm Soft Toy White & Brown
- Price
- £7.95
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 9mo ago

AURORA 33911 Palm Pals Buoy Seagull with Fry 13cm Soft Toy White
- Price
- £7.39
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago

AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown
- Price
- £6.76
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 1y ago

AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 1y ago

Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink
- Price
- £6.23
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
1 falling
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 77%
Open market
0%
- AURORA100%
- Open — no brand owns it (0%)
Demand
Palm Pals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 9 of 12 months tracked
Search terms
Top Palm Pals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- palm pals579K/yr
- palm pal71K/yr
- aurora palm pals63K/yr
- palm pals animals19K/yr
- palm pals food17K/yr
- aurora plush9K/yr
- palm pals uk13K/yr
- palm pals cat7K/yr
- aurora soft toy12K/yr
- palm pals christmas18K/yr
Reviews and returns
What reviews say buyers love and hate about Palm Pals
We read the reviews and the return reasons for every product selling here.
“My mistake read the size wrong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Palm Pals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









