palm pals
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great129.31avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£171K£171K/yr · 808K searches
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.21–£8.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, palm pals is a £171K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
palm pals market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £168K–£201K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #383
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.8%
- Avg brand age
- 25 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
1 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
0%
- AURORA100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 40 weeks — -22.6% search growth over the last 90 days.Top palm pals search terms
- palm pals579K/yr
- palm pal71K/yr
- aurora palm pals63K/yr
- palm pals animals19K/yr
- palm pals food17K/yr
- aurora plush9K/yr
- palm pals uk13K/yr
- palm pals cat7K/yr
- aurora soft toy12K/yr
- palm pals christmas18K/yr
Top palm pals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown
AURORA£6.765.0★18 rev
Aurora 33765 Palm Pals Belle Strawberry Cow 5In Soft Toy White & Pink
AURORA£6.154.8★87 rev
AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White
AURORA£6.705.0★27 rev
Aurora 33573 Palm Pals Juicy Strawberry 5In Soft Toy Red
AURORA£5.844.7★302 rev
Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink
AURORA£6.234.9★12 rev
Newest
by launch date
AURORA 33937 Palm Pals Silky Chocolate Spread 13cm Soft Toy White & Brown
AURORA£7.9521 rev
AURORA 33911 Palm Pals Buoy Seagull with Fry 13cm Soft Toy White
AURORA£7.3924 rev
AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown
AURORA£6.7618 rev
AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White
AURORA£6.7027 rev
Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink
AURORA£6.2312 rev
Trending
90-day click momentumAURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown
AURORA£6.765.0★
AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White
AURORA£6.705.0★
Aurora 61596 Palm Pals Dani California Roll 5In Soft Toy Multicolour
AURORA£7.234.8★
Aurora 33787 Palm Pals Tucker Mandarin 5In Soft Toy Orange & White
AURORA£6.274.6★
Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink
AURORA£6.234.9★
What buyers say about palm pals
What buyers praise and complain about, mined from review topics.What buyers love
“So cute & soft little plush”
“Cute gift”
“good value for money and well made”
“Beautiful to add to a collection”
“but is well made”
“Cute toy”
“is not too small or too big”
“the colours are nice”
“Just what I imagined”
“makes it easy for my kid to carry around”
What buyers complain about
“My mistake read the size wrong”
“A great gift however it isnt value for money”
“Barely any filling very floppy more material than anything which is soft”
“not what is is advertised to be”
“Like a bean bag filling so also makes a noise when cuddled”
“although soft this isnt a great product if youre looking for value”
Top return reasons
Common questions
- Is palm pals profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 51 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the palm pals niche?
- 1 brands and 60 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in palm pals?
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 0.6%.
- What does it cost to enter the palm pals niche?
- Listings span £5.21–£8.25; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.