How competitive is the Palm Pals niche on Amazon United Kingdom?

1 brands and 60 sellers compete in Palm Pals on Amazon United Kingdom. The top 5 Palm Pals products take 32% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Palm Pals niche?

Palm Pals sells for £6.70 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.21–£8.25. The average incumbent carries 129 reviews — the moat a new listing must climb.

Palm Pals

brand-locked demand (top 5 brands take 100% of clicks) — Palm Pals doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Palm Pals profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Palm Pals is a £171K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Palm Pals: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.6% over the last 90 days and 3.1% of searches end in a purchase.

£171K

revenue / yr

Units sold / yr30K

Search volume / yr-22.6%808K

Conversion rate3.1%

Avg price£6.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 60

Top-5 product click share32%

Open market0%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 51 products

Top Palm Pals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown

Price: £6.76
Rating: 5.0/5
Reviews: 18
Age: 1y ago

Aurora 33765 Palm Pals Belle Strawberry Cow 5In Soft Toy White & Pink

Price: £6.15
Rating: 4.8/5
Reviews: 87
Age: 1y ago

AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White

Price: £6.70
Rating: 5.0/5
Reviews: 27
Age: 1y ago

Aurora 33573 Palm Pals Juicy Strawberry 5In Soft Toy Red

Price: £5.84
Rating: 4.7/5
Reviews: 302
Age: 5y ago

Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink

Price: £6.23
Rating: 4.9/5
Reviews: 12
Age: 1y ago

Newest

by launch date

AURORA 33937 Palm Pals Silky Chocolate Spread 13cm Soft Toy White & Brown

Price: £7.95
Rating: 4.9/5
Reviews: 21
Age: 9mo ago

AURORA 33911 Palm Pals Buoy Seagull with Fry 13cm Soft Toy White

Price: £7.39
Rating: 4.9/5
Reviews: 24
Age: 9mo ago

AURORA 34075 Palm Pals Sprinkle Ice Cream 5In Soft Toy White & Brown

Price: £6.76
Rating: 5.0/5
Reviews: 18
Age: 1y ago

AURORA 61637 Palm Pals Sparkle Birthday Cupcake 5in Soft Toy Pink & White

Price: £6.70
Rating: 5.0/5
Reviews: 27
Age: 1y ago

Aurora 34072 Palm Pals Zelie Pink Lemonade 5In Soft Toy Pink

Price: £6.23
Rating: 4.9/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 77%

Open market

AURORA100%
Open — no brand owns it (0%)

Palm Pals demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume808KCVR3.1%Products51Brands1Top 5 Brands100%OOS Rate0.8%Rating4.7★Reviews129Avg BSR#383

Top Palm Pals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

palm pals579K/yr -22.7%2.2% conv.
palm pal71K/yr -14.7%2.3% conv.
aurora palm pals63K/yr -38.8%1.5% conv.
palm pals animals19K/yr +3.5%2.1% conv.
palm pals food17K/yr -0.1%2.5% conv.
aurora plush9K/yr +39.5%0.2% conv.
palm pals uk13K/yr -27.0%1.5% conv.
palm pals cat7K/yr -1.3%5.6% conv.
aurora soft toy12K/yr -71.7%0.1% conv.
palm pals christmas18K/yr -65.2%0.0% conv.

What reviews say buyers love and hate about Palm Pals

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Soft Feel28%

“So cute & soft little plush”

Gifting Purpose16%

“Cute gift”

Value For Money12%

“good value for money and well made”

Collectibles10%

“Beautiful to add to a collection”

Quality-Overall10%

“but is well made”

What buyers complain about

88% of reviews

Size-Overall70%

“My mistake read the size wrong”

Value For Money6%

“A great gift however it isnt value for money”

Material Quality5%

“Barely any filling very floppy more material than anything which is soft”

Advertised Vs Actual Product5%

“not what is is advertised to be”

Noise Level1%

“Like a bean bag filling so also makes a noise when cuddled”

Palm Pals return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Quality-Overall

12%

3Advertised Vs Actual Product

4Stitch/Finish/Polish

5Gifting Purpose

Common Palm Pals questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Palm Pals 41/100 on Amazon United Kingdom — Skip it. The niche generates £171K/yr across 51 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.

Palm Pals buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Material Quality, the themes mined from the niche's reviews. Its return rate is 0.6%.