Is paint sticks profitable to sell on Amazon United Kingdom?

The niche generates £111K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (36/100).

How competitive is the paint sticks niche?

8 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in paint sticks?

Top complaints mined from reviews: Ease Of Cleaning, Paint Quality, Value For Money. The return rate is 0.3%.

When does demand for paint sticks peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the paint sticks niche?

Listings span £3.80–£14.43; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.

paint sticks

Skip it

Prices mostly outside the sweet spot ($3.80–$14.43) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,373.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£111K

£111K/yr · 151K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.01

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.80–£14.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, paint sticks is a £111K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

paint sticks market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £120K–£160K; units × avg price
Conversion rate: 9.2%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 16.1%
Avg brand age: 41 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Paint Pop53%
JOYIN11%
Little Brian10%
Hmeuest9%
Amazon Basics6%
HTI6%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top paint sticks search terms

paint sticks101K/yr -13.3%8.9% conv.
paint sticks for children24K/yr -12.6%10.7% conv.
paint sticks for toddlers11K/yr -29.5%9.3% conv.
paint stick7K/yr -31.9%3.2% conv.
paint crayons2K/yr -11.4%6.5% conv.
paint sticks kids3K/yr -59.8%5.5% conv.
paints sticks for kids2K/yr -76.3%1.8% conv.

All search terms

Top paint sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set

Paint Pop£10.134.8★978 rev

Paint Pop Paint Sticks 12 Pack Assorted - Kids Washable Drawing Crayon

Paint Pop£6.124.6★386 rev

JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls

JOYIN£12.164.7★1,248 rev

Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children

Hmeuest£5.444.4★46 rev

Little Brian Paint Sticks For Kids - 12 Pack Assorted Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint

Little Brian£6.284.8★4,571 rev

Newest

by launch date

Amazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted

Amazon Basics£6.3319 rev

2mo ago

Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children

Hmeuest£5.4446 rev

1y ago

JUPITEARTH 12 Colours Tempera Paint Sticks for Kids Washable and Quick Drying Includes 120 Printable Colouring Pages and 30 Reward Stickers Non-Toxic Art Supplies for Drawing and Creative Crafts

JUPITEARTH£7.61756 rev

2y ago

HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+

HTI£6.38102 rev

4y ago

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set

Paint Pop£10.13978 rev

4y ago

What buyers say about paint sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Bright colours”

Value For Money16%

“Worth the money”

Quality-Overall12%

“Excellent product”

Ease Of Use9%

“Easy to use”

Ease Of Cleaning8%

“easy to clean”

Fun/Entertainment Experience4%

“fun for young kids”

Paint Quality3%

“For 24 paints they are excellent value for money”

Mess Free3%

“Less mess”

Durability3%

“Perfect size for little hands, non toxic, washable and I think they will last a good while”

Engraving/Paint/Sublimation3%

“Great paint pens”

What buyers complain about

Ease Of Cleaning29%

“Poor quality, crumble and leave big mess to clean up”

Paint Quality21%

“The paint comes off easily if anything gets on skin or clothes”

Value For Money14%

“It loses a star because I think the brand is expensive”

Size-Overall14%

“These paint sticks look big”

Quality-Overall5%

“But the quality is reflected in the price”

Top return reasons

Quality-Overall30%

Ease Of Use10%

Gifting Purpose10%

Functionality-Overall10%

Color10%

Size-Overall10%

Water Resistance10%

Value For Money10%

Common questions

Is paint sticks profitable to sell on Amazon United Kingdom?: The niche generates £111K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (36/100).
How competitive is the paint sticks niche?: 8 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in paint sticks?: Top complaints mined from reviews: Ease Of Cleaning, Paint Quality, Value For Money. The return rate is 0.3%.
When does demand for paint sticks peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the paint sticks niche?: Listings span £3.80–£14.43; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.