Paint Sticks
prices mostly outside the sweet spot ($3.80–$14.43) — Paint Sticks doesn't clear our bar today.
Flapen Score
Is Paint Sticks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paint Sticks is a £111K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Paint Sticks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.1% over the last 90 days and 9.2% of searches end in a purchase.
£111K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Paint Sticks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 4y ago
Paint Pop Paint Sticks 12 Pack Assorted - Kids Washable Drawing Crayon
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 4y ago
JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 1,248
- Age
- 4y ago
Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Little Brian Paint Sticks For Kids - 12 Pack Assorted Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £6.28
- Rating
- 4.8/5
- Reviews
- 4,571
- Age
- 10y ago
Trending
90-day click momentum
Amazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2mo ago
Little Brian Paint Sticks For Kids - 6 Pack Assorted Metallic Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £3.80
- Rating
- 4.5/5
- Reviews
- 3,323
- Age
- 10y ago
HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago
Paint Pop Giant Storage Tube Assorted 30 Pack - Kids Large Art Crayon Set
- Price
- £13.39
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 4y ago
JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 1,248
- Age
- 4y ago
Newest
by launch dateAmazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2mo ago
Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
JUPITEARTH 12 Colours Tempera Paint Sticks for Kids Washable and Quick Drying Includes 120 Printable Colouring Pages and 30 Reward Stickers Non-Toxic Art Supplies for Drawing and Creative Crafts
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 756
- Age
- 2y ago
HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago
Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
19
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Paint Pop53%
- JOYIN11%
- Little Brian10%
- Hmeuest9%
- Amazon Basics6%
- HTI6%
- Open — no brand owns it (2 brands, 5%)
Paint Sticks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Paint Sticks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paint sticks101K/yr
- paint sticks for children24K/yr
- paint sticks for toddlers11K/yr
- paint stick7K/yr
- paint crayons2K/yr
- paint sticks kids3K/yr
- paints sticks for kids2K/yr
What reviews say buyers love and hate about Paint Sticks
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Bright colours”
“Worth the money”
“Excellent product”
“Easy to use”
“easy to clean”
What buyers complain about
83% of reviews“Poor quality, crumble and leave big mess to clean up”
“The paint comes off easily if anything gets on skin or clothes”
“It loses a star because I think the brand is expensive”
“These paint sticks look big”
“But the quality is reflected in the price”
Paint Sticks return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paint Sticks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
