Paint Sticks
FailPrices span $3.80–$14.43, mostly outside the sweet spot, so Paint Sticks is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £111K/yr151K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 19 sellers
Flapen Score
Paint Sticks against its category
The dotted line is the Toys & Games average. Past it, Paint Sticks is stronger. Inside it, weaker.
Market
The Paint Sticks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paint Sticks 151K times last year and spent an estimated £111K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £111Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- paint sticks101K searches a year
02 · Price
A sale here is worth £8.01.
Listings sell for £8.01 on average, from £3.80 to £14.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.01 that is £10K to £12K a year per listing.
- Average price
- £8.01under the $15 to $100 sweet spot
- Price range
- £3.80–£14.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #50 within Arts & Crafts. It carries 1,374 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 16.1%
- Average rank
- #50in Arts & Crafts
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,374per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Paint Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 4y ago

Paint Pop Paint Sticks 12 Pack Assorted - Kids Washable Drawing Crayon
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 4y ago

JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 1,248
- Age
- 4y ago

Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

Little Brian Paint Sticks For Kids - 12 Pack Assorted Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £6.28
- Rating
- 4.8/5
- Reviews
- 4,571
- Age
- 10y ago
Trending
90-day click momentum
Amazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2mo ago

Little Brian Paint Sticks For Kids - 6 Pack Assorted Metallic Colours - Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £3.80
- Rating
- 4.5/5
- Reviews
- 3,323
- Age
- 10y ago

HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago

Paint Pop Giant Storage Tube Assorted 30 Pack - Kids Large Art Crayon Set
- Price
- £13.39
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 4y ago

JOYIN 36 Colors Washable Tempera Paint Sticks Art Supplies Paint for Kids Quick Drying and No Mess Arts Project Gifts for Kids and Artists Birthday Valentine Easter Gifts for Boys Girls
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 1,248
- Age
- 4y ago
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids Washable Twist-Up Fast Drying Easy Clean Up Multi-Surface 24 Colours Assorted
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2mo ago

Hmeuest Paint Sticks for Kids 12 Pack Vibrant Colours Quick Drying No Mess Easy Clean Up Multi-Surface Perfect for Gift & Art Project for Children
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

JUPITEARTH 12 Colours Tempera Paint Sticks for Kids Washable and Quick Drying Includes 120 Printable Colouring Pages and 30 Reward Stickers Non-Toxic Art Supplies for Drawing and Creative Crafts
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 756
- Age
- 2y ago

HTI Fun Craft 24-Pack Tempera Paint Sticks for Kids | Washable Quick-Drying Non-Toxic Paint Set with 6 Glow 6 Metallic & 12 Classic Colours | Mess-Free Art Supplies for Children Ages 3+
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
19
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Paint Pop53%
- JOYIN11%
- Little Brian10%
- Hmeuest9%
- Amazon Basics6%
- HTI6%
- Open — no brand owns it (2 brands, 5%)
Demand
Paint Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Paint Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paint sticks101K/yr
- paint sticks for children24K/yr
- paint sticks for toddlers11K/yr
- paint stick7K/yr
- paint crayons2K/yr
- paint sticks kids3K/yr
- paints sticks for kids2K/yr
Reviews and returns
What reviews say buyers love and hate about Paint Sticks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality, crumble and leave big mess to clean up
It was a mess
The paint comes off easily if anything gets on skin or clothes
Not really paint
It loses a star because I think the brand is expensive
These paint sticks look big
But the quality is reflected in the price
Love
Bright colours
Lots of colours
Great colours
Worth the money
Good value for money
Good price
Excellent product
Good quality and are actually washable
Great quality and value for money
Easy to use
The sticks are easy to use
very smooth to use
easy to clean
Clean up great
Less mess
Return
0.3% Return rate 20% Fixable by listing
But the quality is reflected in the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Sticks questions
Answered from the same tracked data.









