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Paint Sticks

Fail

Prices span $3.80–$14.43, mostly outside the sweet spot, so Paint Sticks is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£111K/yr151K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 19 sellers

Flapen Score

Paint Sticks against its category

The dotted line is the Toys & Games average. Past it, Paint Sticks is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Sticks 151K times last year and spent an estimated £111K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
9.2%
Market size, estimated
£111Ka year
Peak month
November3.0× the quietest month
Top search term
paint sticks101K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £3.80 to £14.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.01 that is £10K to £12K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£3.80–£14.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #50 within Arts & Crafts. It carries 1,374 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#50in Arts & Crafts
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,374per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Paint Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Paint Pop53%
  • JOYIN11%
  • Little Brian10%
  • Hmeuest9%
  • Amazon Basics6%
  • HTI6%
  • Open — no brand owns it (2 brands, 5%)

Demand

Paint Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Paint Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint sticks101K/yr
  • paint sticks for children24K/yr
  • paint sticks for toddlers11K/yr
  • paint stick7K/yr
  • paint crayons2K/yr
  • paint sticks kids3K/yr
  • paints sticks for kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning29%−0.07

Poor quality, crumble and leave big mess to clean up

It was a mess

Paint Quality21%+0.45

The paint comes off easily if anything gets on skin or clothes

Not really paint

Value For Money14%+0.53

It loses a star because I think the brand is expensive

Size-Overall14%−0.03

These paint sticks look big

Quality-Overall5%−0.02

But the quality is reflected in the price

Love

Color21%+1.68

Bright colours

Lots of colours

Great colours

Value For Money16%+0.53

Worth the money

Good value for money

Good price

Quality-Overall12%−0.02

Excellent product

Good quality and are actually washable

Great quality and value for money

Ease Of Use9%+0.60

Easy to use

The sticks are easy to use

very smooth to use

Ease Of Cleaning8%−0.07

easy to clean

Clean up great

Less mess

Return

0.3% Return rate 20% Fixable by listing

Quality-Overall30%█▁▁▁▁▅

But the quality is reflected in the price

Ease Of Use10%▁█▁▁▁▁
Gifting Purpose10%▁▁█▁▁▁
Functionality-Overall10%▁▁▁▁█▁
Color10%▁▁▁▁▁█

FAQ

Common Paint Sticks questions

Answered from the same tracked data.