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Paint By Numbers for Children

Fail

Prices span $2.50–$14.74, mostly outside the sweet spot, so Paint By Numbers for Children is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£93K/yr256K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
40%top-5 click share · 24 brands · 36 sellers

Flapen Score

Paint By Numbers for Children against its category

The dotted line is the Toys & Games average. Past it, Paint By Numbers for Children is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint By Numbers for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint By Numbers for Children 256K times last year and spent an estimated £93K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
3.8%
Market size, estimated
£93Ka year
Peak month
December4.5× the quietest month
Top search term
paint by numbers for children116K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £2.50 to £14.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.70 that is £970 to £2K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£2.50–£14.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£970–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #159 within Arts & Crafts. It carries 530 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#159in Arts & Crafts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
530per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Paint By Numbers for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

36

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

40%

Top 20: 79%

Open market

31%

  • WEMEON21%
  • Pujeknm14%
  • Mandun Art12%
  • NEWENMO11%
  • Viart7%
  • MXJSUA5%

Demand

Paint By Numbers for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Paint By Numbers for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint by numbers for children116K/yr
  • paint by numbers for kids31K/yr
  • kids paint by numbers22K/yr
  • painting by numbers for kids26K/yr
  • paint by numbers kids20K/yr
  • kids painting by numbers15K/yr
  • painting by numbers for kids 6-1215K/yr
  • painting by numbers for children6K/yr
  • paint by numbers kits for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Paint By Numbers for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.11

Too small

Very small -I didnt read the product info carefully

This is tiny

Paint Quality15%−0.07

Dried up paint unusable

Not easy to paint

far too difficult to paint

Quality-Overall15%+0.04

Very disappointed as it wasnt cheap

Average

Wrinkles13%−0.07

But more importantly what they mean by not framed is the canvas is folded up into a rectangle about 5x6 so its full of deep creases

despite ironing it I cant seem to get the creases out which is a little disappointing

Display Colors10%+0.38

Non of the colours were numbered correctly

Love

Quality-Overall18%+0.04

The pictures are nice

Good quality

Great product

Fun/Entertainment Experience18%+1.64

Grandchildren enjoyed activity for 30 minutes

Lots of fun

Keeps 5yr olds busy

Gifting Purpose15%−0.04

Would make a great gift

Lovely and ideal gift

Great for gifting

Value For Money12%+0.96

Good value of money

Value of money

Well worth the time

Color10%+0.82

Easy to follow colours are lovely

Pigment and are very sparkly

Good variety of colours

Return

0.7% Return rate 47% Fixable by listing

Size-Overall36%▁▄▃▅█▄

Too small

Very small -I didnt read the product info carefully

This is tiny

Gifting Purpose13%█▂▆▁▃▁

Not very appropriate for a present for a seven year old girl

Advertised Vs Actual Product9%▁▄▇▁█▆
Value For Money7%▁▁▂█▁▆

Waste of money

Paint Quality7%▁▄▄█▁▁

Dried up paint unusable

Not easy to paint

far too difficult to paint

FAQ

Common Paint By Numbers for Children questions

Answered from the same tracked data.