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Paint By Numbers for Children

Fail

Prices span $2.50–$14.74, mostly outside the sweet spot, so Paint By Numbers for Children is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£93K/yr256K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
40%top-5 click share · 24 brands · 36 sellers

Flapen Score

Paint By Numbers for Children against its category

The dotted line is the Toys & Games average. Past it, Paint By Numbers for Children is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint By Numbers for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint By Numbers for Children 256K times last year and spent an estimated £93K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
3.8%
Market size, estimated
£93Ka year
Peak month
December4.5× the quietest month
Top search term
paint by numbers for children116K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £2.50 to £14.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.70 that is £970 to £2K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£2.50–£14.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£970–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #159 within Arts & Crafts. It carries 530 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#159in Arts & Crafts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
530per listing
Listings tracked
41

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Paint By Numbers for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

36

Est. top-5 brand share

64%

Top 20: 97%

Est. top-5 click share

40%

Top 20: 79%

Open market

31%

  • WEMEON21%
  • Pujeknm14%
  • Mandun Art12%
  • NEWENMO11%
  • Viart7%
  • MXJSUA5%

Demand

Paint By Numbers for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Paint By Numbers for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paint by numbers for children116K/yr
  • paint by numbers for kids31K/yr
  • kids paint by numbers22K/yr
  • painting by numbers for kids26K/yr
  • paint by numbers kids20K/yr
  • kids painting by numbers15K/yr
  • painting by numbers for kids 6-1215K/yr
  • painting by numbers for children6K/yr
  • paint by numbers kits for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Paint By Numbers for Children

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paint By Numbers for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data