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Paint By Numbers for Children

prices mostly outside the sweet spot ($2.50–$14.74) — Paint By Numbers for Children doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 23Growth 11Conversion 47Competition 75Returns 97Price range 0Avg price 31Brand share 68Review moat 74Quality gap 52
This niche Category average

Is Paint By Numbers for Children profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paint By Numbers for Children is a £93K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Paint By Numbers for Children: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 3.8% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr8K
Search volume / yr-27.0%256K
Conversion rate3.8%
Avg price£9.70

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers24 · 36
Top-5 product click share40%
Open market36%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement85%
New entrants (1y)15· 0 succeeded
Avg rating4.4★
Avg reviews530

Top Paint By Numbers for Children products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

36

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

40%

Top 20: 79%

Open market

31%

  • WEMEON21%
  • Pujeknm14%
  • Mandun Art12%
  • NEWENMO11%
  • Viart7%
  • MXJSUA5%

Paint By Numbers for Children demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume256KCVR3.8%Products41Brands24Top 5 Brands64%OOS Rate10.8%Rating4.4★Reviews530Avg BSR#159
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Top Paint By Numbers for Children search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint by numbers for children116K/yr
  • paint by numbers for kids31K/yr
  • kids paint by numbers22K/yr
  • painting by numbers for kids26K/yr
  • paint by numbers kids20K/yr
  • kids painting by numbers15K/yr
  • painting by numbers for kids 6-1215K/yr
  • painting by numbers for children6K/yr
  • paint by numbers kits for kids4K/yr

What reviews say buyers love and hate about Paint By Numbers for Children

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall18%

The pictures are nice

Fun/Entertainment Experience18%

Grandchildren enjoyed activity for 30 minutes

Gifting Purpose15%

Would make a great gift

Value For Money12%

Good value of money

Color10%

Easy to follow colours are lovely

What buyers complain about

94% of reviews
Size-Overall20%

Too small

Paint Quality15%

Dried up paint unusable

Quality-Overall15%

Very disappointed as it wasnt cheap

Wrinkles13%

But more importantly what they mean by not framed is the canvas is folded up into a rectangle about 5x6 so its full of deep creases

Display Colors10%

Non of the colours were numbered correctly

Paint By Numbers for Children return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Gifting Purpose
13%
3Advertised Vs Actual Product
9%
4Value For Money
7%
5Paint Quality
7%

Common Paint By Numbers for Children questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint By Numbers for Children 48/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 41 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -27.0% over the last 90 days.
Search demand for Paint By Numbers for Children on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.5× the quietest.