Is Paddling Pool with Slide profitable to sell on Amazon United Kingdom?

Flapen scores Paddling Pool with Slide 63 out of 100 on Amazon United Kingdom, a Maybe. Shoppers spend £189K a year across 46 tracked products. Amazon counts 3 of the 8 products launched in the last year as successful launches. Search demand grew +802.5% in the last 90 days.

How competitive is the Paddling Pool with Slide niche on Amazon United Kingdom?

14 brands and 192 sellers compete in Paddling Pool with Slide on Amazon United Kingdom. The top 5 Paddling Pool with Slide products take 32% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Paddling Pool with Slide?

Paddling Pool with Slide buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 0.6% of orders.

When does demand for Paddling Pool with Slide peak?

Search demand for Paddling Pool with Slide on Amazon United Kingdom peaks in May–Jun–Jul, and the busiest month runs 190.5× the quietest.

What does it cost to enter the Paddling Pool with Slide niche?

Paddling Pool with Slide sells for £38.63 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £4.04 to £358.71. The average product has 4,311 reviews, the count a new listing must catch up to.

Paddling Pool with Slide

Maybe

Search demand grew +802.5% this quarter. But buyers convert on only 1.3% of searches, so Paddling Pool with Slide is a Maybe.

Filters Trending

Flapen Score: 63
63 / 100Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size: £189K/yr373K searches / yr
90-day growth: +802.5%search demand this quarter
Competition: 32%top-5 click share · 14 brands · 192 sellers

Flapen Score

Paddling Pool with Slide against its category

The dotted line is the Toys & Games average. Past it, Paddling Pool with Slide is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Paddling Pool with Slide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paddling Pool with Slide 373K times last year and spent an estimated £189K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +802.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months: 373K
Growth, 90 days vs prior 90: +802.5%
Conversion, latest week: 1.3%
Market size, estimated: £189Ka year
Peak month: July190.5× the quietest month
Top search term: paddling pool with slide169K searches a year

02 · Price

A sale here is worth £38.63.

Listings sell for £38.63 on average, from £4.04 to £358.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £38.63 that is £4K to £10K a year per listing.

Average price: £38.63inside the $15 to $100 sweet spot
Price range: £4.04–£358.71
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: £4K–£10K
Returns: 0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #40 within Sports Toys & Outdoor. It carries 4,311 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 93%
Out of stock, average day: 4.2%
Average rank: #40in Sports Toys & Outdoor
Average rating: 4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews: 4,311per listing
Listings tracked: 46

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 27 months

Products

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

192

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

10%

Intex49%
Bestway23%
Splosh7%
JAN & JUL4%
DivingBirds3%
JOYIN3%
Open — no brand owns it (8 brands, 10%)

Demand

Paddling Pool with Slide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 190.5×

Search terms

What reviews say buyers love and hate about Paddling Pool with Slide

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.19

Absolute garbage

Not good quality

a lot of money for cheap quality

Size-Overall15%+0.33

Incorrect size

Bigger than I thought

So small

Durability14%−0.24

Broke almost instantly

get something more durable

Lack of durability

Inflation/Deflation6%−0.08

Deflated

Doesnt inflate

keep deflating

Strength5%−0.01

Bit flimsy

Not very strong

not as sturdy as hoped

Love

Value For Money23%+1.95

Worth it

Amazing Value

Good for the price

Size-Overall17%+0.33

good size

The slide itself is a good length

Perfect sized for babies

Fun/Entertainment Experience9%+0.83

Brilliant fun

Summer fun

fun for kids

Quality-Overall8%−0.19

It is well made

Good quality baby pool

Excellent product

Strength5%−0.01

Its made of sturdy material

The pool itself feels sturdy

Very sturdy

Return

0.6% Return rate 43% Fixable by listing

Size-Overall36%▁█▇▆▄▅

Incorrect size

Bigger than I thought

So small

Leak-Proof8%▁▁▁▅█▆

This item has a leak

Leakeage

it started leaking immediately

Inflation/Deflation7%▁▇█▇█▇

Deflated

Doesnt inflate

keep deflating

Defective Material/Parts6%█▁▁▁▁▂

Water Resistance6%▁▁▁▅█▄

water spilling out into garden

Went to let the water out and it tore

will not hold water

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FAQ

Common Paddling Pool with Slide questions

Answered from the same tracked data.

Categories

Paddling Pool with Slide

Paddling Pool with Slide against its category

The Paddling Pool with Slide market on Amazon at a glance