Paddling Pool Toys
MaybeSearch demand grew >1,000% this quarter. But shoppers spend only $29K a year here, so Paddling Pool Toys is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 4457
- Market size
- £29K/yr57K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 61 sellers
Flapen Score
Paddling Pool Toys against its category
The dotted line is the Toys & Games average. Past it, Paddling Pool Toys is stronger. Inside it, weaker.
Market
The Paddling Pool Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paddling Pool Toys 57K times last year and spent an estimated £29K. The top 5 brands take 62% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £29Ka year
- Top search term
- paddling pool toys52K searches a year
02 · Price
A sale here is worth £8.47.
Listings sell for £8.47 on average, from £3.83 to £17.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.47 that is £847 to £2K a year per listing.
- Average price
- £8.47under the $15 to $100 sweet spot
- Price range
- £3.83–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £847–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #43 within Baby & Toddler Toys. It carries 3,412 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #43in Baby & Toddler Toys
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,412per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Paddling Pool Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

CozyBomB Magnetic Fishing Toys Game Set for Kids for Bath Time Pool Party with Pole Rod Net Plastic Floating Fish - Toddler Education Teaching Christmas Birthday Gifts
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 28,445
- Age
- 8y ago

Baby Bath Toys for 1 2 3 Year Olds Mould Free 6PCS Water Play Swimming Pool Toys Toddler Kids Stacking Cups Kids Watering Can Bath Boats Water Toys Bathtub Present for Boys Girls 1 2 3 Year Old Gifts
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago

TOPWAYS Pool Diving Toy Set 4 Diving Mermaids Diving Torpedoes Swimming Underwater Pool Training Toys Diving Games Training Childrens Gifts(Diving Mermaid)
- Price
- £5.30
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 3y ago

Bath Toys Fishing Game for 2 3 4 Year Olds Toddler Kids No Hole No Mould Paddling Pool Toys with 2 Toy Fishing Rod 6 Fishing Toys Baby Shower Bath Toys Water Play Garden Games for Kids Girls Boys
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 622
- Age
- 9y ago
Trending
90-day click momentum
Bath Toys for 1-3 Year Old: Baby Bath Toys 12+ Months - Baby Bath Toy for Boys Girls Gifts - Mould Free Water Play Swimming Pool Toys - Birthday Gifts for 1 2 Year Olds Boys Girls Toddler Toys Age 1 2
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6mo ago

Baby Bath Toys for 1 2 3 4 5 Year Olds Boys Girls 10PCS Mould Free Swimming Pool Toys for Toddlers Kids Age 1-5 Bath Water Toys for Children Birthday Gifts
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago

HTHL 4 Pack Set Pool Toys Diving Torpedo Shark Shape Gliding Torpedo For Kids Underwater Toys Summer Fun Swimming Toys For Bath Pool Water Park and Sea
- Price
- £4.65
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 6y ago

Diving Pool Toys for Kids 32Pcs Swimming Pool Toys Set Water Toys for Kids Including Pool Sinkers Diving Toys Water Gun and Beach Ball Summer Diving Games for Kids age 3 4 5 6 7 8 9 10 11 12
- Price
- £17.58
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 6mo ago

JOYIN Pool Inflatable Swimming Rings 82.5cm (3 Pack) Rubber Ring for Kids and Adults Inflatable Pool Floats Fruit Pool Tubes Inflatable Pool Toys for Swimming Pool Party Decorations
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 8,329
- Age
- 8y ago
Newest
by launch date
Baby Bath Toys for 1 2 3 4 5 Year Olds Boys Girls 10PCS Mould Free Swimming Pool Toys for Toddlers Kids Age 1-5 Bath Water Toys for Children Birthday Gifts
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago

Diving Pool Toys for Kids 32Pcs Swimming Pool Toys Set Water Toys for Kids Including Pool Sinkers Diving Toys Water Gun and Beach Ball Summer Diving Games for Kids age 3 4 5 6 7 8 9 10 11 12
- Price
- £17.58
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 6mo ago

Bath Toys for 1-3 Year Old: Baby Bath Toys 12+ Months - Baby Bath Toy for Boys Girls Gifts - Mould Free Water Play Swimming Pool Toys - Birthday Gifts for 1 2 Year Olds Boys Girls Toddler Toys Age 1 2
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6mo ago

Baby Bath Toys for 1 2 3 Year Olds Mould Free 6PCS Water Play Swimming Pool Toys Toddler Kids Stacking Cups Kids Watering Can Bath Boats Water Toys Bathtub Present for Boys Girls 1 2 3 Year Old Gifts
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago

Baby Bath Toys for 1 2 3 4 Year Olds Toddler Kids Mould Free Water Play Toy
- Price
- £10.93
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
61
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
32%
- JOYIN25%
- CozyBomB15%
- Fajiabao12%
- TOPWAYS6%
- Bestway5%
- Karrma Ltd.5%
Demand
Paddling Pool Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 146.4× · 9 of 12 months tracked
Search terms
Top Paddling Pool Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paddling pool toys52K/yr
- paddling pool toys for kids4K/yr
- paddling pool toys for toddlers1K/yr
Reviews and returns
What reviews say buyers love and hate about Paddling Pool Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The beach ball is small
The set is quite large
Too small
the lack of quality control
Total rubbish
Not very good quality
The problem is the price
Too expensive
what a waste of money
one of the rods broke instantly on first use
Fishing rods already broke
fell apart after a few uses
doesnt work
The turtles did not work very well
We tried it out of the water, fully submerged and half way and nothing works
Love
fun in the sun
Good fun
Fun set
Good variety
Good quality
The build quality of the toys is excellent
Excellent value
Good for the money
Worth the price
easy to see underwater
Brilliant - holds the water
Fun bright and colourful toys that will add hours of fun to bath time or any splash time great quality water resistance is good overall great value for money
Colours are bright
colourful
The variety of colors
Return
0.3% Return rate 50% Fixable by listing
The beach ball is small
The set is quite large
Too small
the lack of quality control
Total rubbish
Not very good quality
doesnt work
The turtles did not work very well
We tried it out of the water, fully submerged and half way and nothing works
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddling Pool Toys questions
Answered from the same tracked data.









