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Paddington Tonie

Fail

The top 5 products take 100% of clicks, so Paddington Tonie is a Fail.

Flapen Score
24
24 / 100
Ranks 1,745 of 1,773 Toys & Games niches · −20 vs the category median of 44
Market size
£6K/yr22K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 26 sellers

Flapen Score

Paddington Tonie against its category

The dotted line is the Toys & Games average. Past it, Paddington Tonie is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddington Tonie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paddington Tonie 22K times last year and spent an estimated £6K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
2.2%
Market size, estimated
£6Ka year
Peak month
December6.3× the quietest month
Top search term
paddington tonie14K searches a year

02 · Price

A sale here is worth £12.78.

Listings sell for £12.78 on average, from £7.50 to £21.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £12.78 that is £3K to £6K a year per listing.

Average price
£12.78under the $15 to $100 sweet spot
Price range
£7.50–£21.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Baby & Toddler Toys. It carries 441 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#240in Baby & Toddler Toys
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
441per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Paddington Tonie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£915£2K£3K£4K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • tonies75%
  • Rainbow Designs25%

Demand

Paddington Tonie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Paddington Tonie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddington tonie14K/yr
  • paddington bear tonie4K/yr
  • tonies paddington4K/yr

Reviews and returns

What reviews say buyers love and hate about Paddington Tonie

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose21%

Great gift

Great christmas present and good value

A super gift for anyone with a Tonie box

Collectibles17%

Another one to the collection

Great addition to our growing Tonie collection

Quality-Overall17%

Lovely little teddy, well made

Good product

Value For Money17%

Great value

Good Value

Good value

Size-Overall13%

Size is prefect and very soft

Good qyaity, hand size

Return

0.9% Return rate 29% Fixable by listing

Size-Overall25%▁▁█▃▁▄
Gifting Purpose23%▁▁▃█▁█
Functionality-Overall17%█▁▁▃█▅
Value For Money8%▁█▁▁▅▁
Quality-Overall8%▁█▁▁▁▁

FAQ

Common Paddington Tonie questions

Answered from the same tracked data.