Paddington Bear
FailThe top 5 brands take 100% of clicks, so Paddington Bear is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £266K/yr1.0M searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 69 sellers
Flapen Score
Paddington Bear against its category
The dotted line is the Toys & Games average. Past it, Paddington Bear is stronger. Inside it, weaker.
Market
The Paddington Bear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paddington Bear 1.0M times last year and spent an estimated £266K. All 5 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £266Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- paddington494K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £7.30 to £22.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £14.87 that is £15K to £19K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £7.30–£22.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £15K–£19K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #273 within Soft Toys. It carries 816 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #273in Soft Toys
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 816per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Paddington Bear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago

Rainbow Designs Classic Paddington Bear with Boots - 25cm Standing Plush Character - Soft & Cuddly Paddington Teddy Bear with Iconic Duffle Coat Bush Hat & Shiny Red
- Price
- £14.30
- Rating
- 4.8/5
- Reviews
- 4,651
- Age
- 8y ago

Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago

Paddington Classic Cuddly Plush 30cm
- Price
- £15.94
- Rating
- 4.8/5
- Reviews
- 1,302
- Age
- 8y ago

Rainbow Designs Classic Paddington Bear with Boots and Suitcase 36cm
- Price
- £22.96
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 8y ago
Trending
estimated 90-day click momentum
Paddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue
- Price
- £14.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago

Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Paddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue
- Price
- £14.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Rainbow Designs Paddington Bears Toy Tea Set - 9-Piece Childrens Tea Set with Teapot Cups Saucers & Sugar Pot - Features Cuddling Soft Toy Reusable Suitcase & Sticker Sheet
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 2y ago

Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
69
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Rainbow Designs76%
- Paddington Bear13%
- Signare5%
- TY3%
- Paddington3%
Demand
Paddington Bear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Paddington Bear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paddington494K/yr
- paddington bear460K/yr
- paddington bear toys38K/yr
- paddington toys24K/yr
- paddington toy9K/yr
- padington6K/yr
- paddington bear toy7K/yr
Reviews and returns
What reviews say buyers love and hate about Paddington Bear
We read the reviews and the return reasons for every product selling here.
“Also bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddington Bear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









