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Paddington Bear

Fail

The top 5 brands take 100% of clicks, so Paddington Bear is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£266K/yr1.0M searches / yr
90-day growth
-30.5%search demand this quarter
Competition
79%top-5 click share · 5 brands · 69 sellers

Flapen Score

Paddington Bear against its category

The dotted line is the Toys & Games average. Past it, Paddington Bear is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddington Bear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paddington Bear 1.0M times last year and spent an estimated £266K. All 5 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
1.7%
Market size, estimated
£266Ka year
Peak month
December6.1× the quietest month
Top search term
paddington494K searches a year

02 · Price

A sale here is worth £14.87.

Listings sell for £14.87 on average, from £7.30 to £22.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £14.87 that is £15K to £19K a year per listing.

Average price
£14.87under the $15 to $100 sweet spot
Price range
£7.30–£22.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #273 within Soft Toys. It carries 816 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#273in Soft Toys
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
816per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Paddington Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£119K£159K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Rainbow Designs76%
  • Paddington Bear13%
  • Signare5%
  • TY3%
  • Paddington3%

Demand

Paddington Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KBlack Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Paddington Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddington494K/yr
  • paddington bear460K/yr
  • paddington bear toys38K/yr
  • paddington toys24K/yr
  • paddington toy9K/yr
  • padington6K/yr
  • paddington bear toy7K/yr

Reviews and returns

What reviews say buyers love and hate about Paddington Bear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.01

Also bigger than expected

Fairly small

Thought it would be larger

Quality-Overall13%−0.01

Poor quality

Very disappointed with the quality of this item

Durability13%−0.08

Jacket fasteners broke within hours

Value For Money6%−0.02

I bought it slightly reduced in price otherwise think a bit expensive for what it is

Love

Quality-Overall29%−0.01

Great quality toy

Lovely little teddy, well made

Good quality

Size-Overall18%−0.01

Great size

True to size

Great size for my 2 year old great grandson

Value For Money12%−0.02

Value For Money

great value for the money

Good value

Advertised Vs Actual Product9%+1.33

Just what I wanted

As described

It looks just like the picture

Gifting Purpose9%+1.27

A cute gift

Great gift

Great gift idea

Return

1.0% Return rate 68% Fixable by listing

Size-Overall60%▆▆▇▆▇█

Also bigger than expected

Fairly small

Thought it would be larger

Quality-Overall13%▄█▇▅▃▅

Poor quality

Very disappointed with the quality of this item

Advertised Vs Actual Product5%▁▂▁▄█▁
Defective Material/Parts4%█▃▂▁▁▁
Gifting Purpose4%▁▆██▁▁

FAQ

Common Paddington Bear questions

Answered from the same tracked data.