Paddington Bear
FailThe top 5 brands take 100% of clicks, so Paddington Bear is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £266K/yr1.0M searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 69 sellers
Flapen Score
Paddington Bear against its category
The dotted line is the Toys & Games average. Past it, Paddington Bear is stronger. Inside it, weaker.
Market
The Paddington Bear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paddington Bear 1.0M times last year and spent an estimated £266K. All 5 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £266Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- paddington494K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £7.30 to £22.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £14.87 that is £15K to £19K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £7.30–£22.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £15K–£19K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #273 within Soft Toys. It carries 816 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #273in Soft Toys
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 816per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Paddington Bear products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago

Rainbow Designs Classic Paddington Bear with Boots - 25cm Standing Plush Character - Soft & Cuddly Paddington Teddy Bear with Iconic Duffle Coat Bush Hat & Shiny Red
- Price
- £14.30
- Rating
- 4.8/5
- Reviews
- 4,651
- Age
- 8y ago

Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago

Paddington Classic Cuddly Plush 30cm
- Price
- £15.94
- Rating
- 4.8/5
- Reviews
- 1,302
- Age
- 8y ago

Rainbow Designs Classic Paddington Bear with Boots and Suitcase 36cm
- Price
- £22.96
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 8y ago
Trending
90-day click momentum
Paddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue
- Price
- £14.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago

Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Paddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue
- Price
- £14.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Rainbow Designs Paddington Bears Toy Tea Set - 9-Piece Childrens Tea Set with Teapot Cups Saucers & Sugar Pot - Features Cuddling Soft Toy Reusable Suitcase & Sticker Sheet
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 2y ago

Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Rainbow Designs76%
- Paddington Bear13%
- Signare5%
- TY3%
- Paddington3%
Demand
Paddington Bear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Paddington Bear search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paddington494K/yr
- paddington bear460K/yr
- paddington bear toys38K/yr
- paddington toys24K/yr
- paddington toy9K/yr
- padington6K/yr
- paddington bear toy7K/yr
Reviews and returns
What reviews say buyers love and hate about Paddington Bear
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Also bigger than expected
Fairly small
Thought it would be larger
Poor quality
Very disappointed with the quality of this item
Jacket fasteners broke within hours
I bought it slightly reduced in price otherwise think a bit expensive for what it is
Love
Great quality toy
Lovely little teddy, well made
Good quality
Great size
True to size
Great size for my 2 year old great grandson
Value For Money
great value for the money
Good value
Just what I wanted
As described
It looks just like the picture
A cute gift
Great gift
Great gift idea
Return
1.0% Return rate 68% Fixable by listing
Also bigger than expected
Fairly small
Thought it would be larger
Poor quality
Very disappointed with the quality of this item
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddington Bear questions
Answered from the same tracked data.









