Is paddington bear profitable to sell on Amazon United Kingdom?

The niche generates £266K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (34/100).

How competitive is the paddington bear niche?

5 brands and 69 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in paddington bear?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.

When does demand for paddington bear peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the paddington bear niche?

Listings span £7.30–£22.96; the average listing price is £14.87 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.

paddington bear

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Good£14.87

avg listing price — sweet spot $15–$100

Review moat

Good815.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.30–£22.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£266K

£266K/yr · 1.0M searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, paddington bear is a £266K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

paddington bear market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £372K–£446K; units × avg price
Conversion rate: 1.7%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 8.3%
Avg brand age: 49 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Rainbow Designs76%
Paddington Bear13%
Signare5%
TY3%
Paddington3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top paddington bear search terms

paddington494K/yr -29.0%0.1% conv.
paddington bear460K/yr -37.8%2.6% conv.
paddington bear toys38K/yr +47.4%1.3% conv.
paddington toys24K/yr -20.3%0.3% conv.
paddington toy9K/yr -28.1%1.3% conv.
padington6K/yr +15.4%0.0% conv.
paddington bear toy7K/yr -34.7%3.6% conv.

All search terms

Top paddington bear products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks

Rainbow Designs£7.504.8★688 rev

Rainbow Designs Classic Paddington Bear with Boots - 25cm Standing Plush Character - Soft & Cuddly Paddington Teddy Bear with Iconic Duffle Coat Bush Hat & Shiny Red

Rainbow Designs£14.304.8★4,651 rev

Paddington Bear long pyjama set AOP 18-24m

Paddington Bear£12.714.7★159 rev

Paddington Classic Cuddly Plush 30cm

Rainbow Designs£15.944.8★1,302 rev

Rainbow Designs Classic Paddington Bear with Boots and Suitcase 36cm

Rainbow Designs£22.964.8★1,661 rev

Newest

by launch date

Paddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue

Paddington Bear£14.383 rev

7mo ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)

Signare£20.953 rev

1y ago

Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)

Signare£19.972 rev

1y ago

Rainbow Designs Paddington Bears Toy Tea Set - 9-Piece Childrens Tea Set with Teapot Cups Saucers & Sugar Pot - Features Cuddling Soft Toy Reusable Suitcase & Sticker Sheet

Rainbow Designs£16.98117 rev

2y ago

Paddington Bear long pyjama set AOP 18-24m

Paddington Bear£12.71159 rev

3y ago

What buyers say about paddington bear

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality toy”

Size-Overall18%

“Great size”

Value For Money12%

“Value For Money”

Advertised Vs Actual Product9%

“Just what I wanted”

Gifting Purpose9%

“A cute gift”

Design-Overall3%

“Well made”

Soft Feel3%

“Soft and cuddly”

Fun/Entertainment Experience3%

“An excellent soft toy for a young child”

Image/Picture Clarity2%

“True to image n good quality”

Smell1%

“Smells good when it arrived”

What buyers complain about

Size-Overall33%

“Also bigger than expected”

Quality-Overall13%

“Poor quality”

Durability13%

“Jacket fasteners broke within hours”

Value For Money6%

“I bought it slightly reduced in price otherwise think a bit expensive for what it is”

Top return reasons

Size-Overall60%

Quality-Overall13%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Gifting Purpose4%

Value For Money2%

Stitch/Finish/Polish2%

Age Suitability2%

Product Condition2%

Soft Feel1%

Common questions

Is paddington bear profitable to sell on Amazon United Kingdom?: The niche generates £266K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (34/100).
How competitive is the paddington bear niche?: 5 brands and 69 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in paddington bear?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.
When does demand for paddington bear peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the paddington bear niche?: Listings span £7.30–£22.96; the average listing price is £14.87 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.