Paddington Bear
brand-locked demand (top 5 brands take 100% of clicks) — Paddington Bear doesn't clear our bar today.
Flapen Score
Is Paddington Bear profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paddington Bear is a £266K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 34/100.
Paddington Bear: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.5% over the last 90 days and 1.7% of searches end in a purchase.
£266K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 12 products
Top Paddington Bear products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago
Rainbow Designs Classic Paddington Bear with Boots - 25cm Standing Plush Character - Soft & Cuddly Paddington Teddy Bear with Iconic Duffle Coat Bush Hat & Shiny Red
- Price
- £14.30
- Rating
- 4.8/5
- Reviews
- 4,651
- Age
- 8y ago
Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago
Paddington Classic Cuddly Plush 30cm
- Price
- £15.94
- Rating
- 4.8/5
- Reviews
- 1,302
- Age
- 8y ago
Rainbow Designs Classic Paddington Bear with Boots and Suitcase 36cm
- Price
- £22.96
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 8y ago
Trending
90-day click momentum
Paddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue
- Price
- £14.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago
Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch datePaddington 100% Cotton Button Up Short Sleeved Pyjama Set Paddington Bear 2-3 Years: 98cm Blue
- Price
- £14.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Signare Large Tote Bag for Women with Strong Cotton Rope Handles Paddington Beige Tapestry Beach Bag Roomy Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD)
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Signare Large Tote Bag for Women with Cotton Rope Handles Paddington Classic Marmalade Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip (BEACH-PADD-CMM)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Rainbow Designs Paddington Bears Toy Tea Set - 9-Piece Childrens Tea Set with Teapot Cups Saucers & Sugar Pot - Features Cuddling Soft Toy Reusable Suitcase & Sticker Sheet
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 2y ago
Paddington Bear long pyjama set AOP 18-24m
- Price
- £12.71
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Rainbow Designs76%
- Paddington Bear13%
- Signare5%
- TY3%
- Paddington3%
Paddington Bear demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.1×
Top Paddington Bear search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paddington494K/yr
- paddington bear460K/yr
- paddington bear toys38K/yr
- paddington toys24K/yr
- paddington toy9K/yr
- padington6K/yr
- paddington bear toy7K/yr
What reviews say buyers love and hate about Paddington Bear
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Great quality toy”
“Great size”
“Value For Money”
“Just what I wanted”
“A cute gift”
What buyers complain about
65% of reviews“Also bigger than expected”
“Poor quality”
“Jacket fasteners broke within hours”
“I bought it slightly reduced in price otherwise think a bit expensive for what it is”
Paddington Bear return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paddington Bear questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
