outdoor toys for 2 year olds
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,654.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.96–£23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 60K searches
According to Flapen's Amazon United Kingdom niche tracking, outdoor toys for 2 year olds is a £14K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
outdoor toys for 2 year olds market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £8K–£11K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 2.6%
- Avg brand age
- 40 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
40
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
26%
- Eocolz39%
- RAM ONLINE12%
- KandyToys8%
- Galt6%
- Qukir5%
- Lehoo Castle4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 10.5×
Top outdoor toys for 2 year olds search terms
- outdoor toys for 2 year olds33K/yr
- outdoor toys for toddlers12K/yr
- garden toys for 2 year olds8K/yr
- outdoor toys for 3 year olds7K/yr
- outdoor toys for 3+ year olds778/yr
Top outdoor toys for 2 year olds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
Eocolz£14.494.6★2,577 rev
Ram Lawn Bubble Mower Push Along Toy Lawnmower For Kids And Toddlers With Bubble Machine Soapy Solution Included
RAM ONLINE£8.203.9★548 rev
KandyToys Sand and Water Table with Lid and Accessories - Kids Outdoor Play Garden Sandpit
KandyToys£13.084.0★3,418 rev
Galt 20 Giant Chalks - Extra Large Childrens Chunky Pavement Chalks
Galt£2.964.7★2,434 rev
Qukir Bowling Set Kids Toys for 2 3 4 Year Old Boy Girl Gift for 1-6 Year Olds Boys Toys Age 3-5 Toddler Toys Kids Toys Age 2-6 Outdoor Toy for 1-3 Year Old Learning Toy for 2 Year Old Kid Gifts
Qukir£13.824.2★630 rev
Newest
by launch date
SLOOSH Bubble Lawn Mower Toddler Toys for Kids Bubble Machine Summer Outdoor Push Toy Games Backyard Garden Outside Play Toddlers Preschool Boys Girls Birthday Gifts (Blue)
Sloosh£20.363,698 rev
Lehoo Castle Stepping Stones for Kids Rubber Base Balance Sensory Toy 2+
Lehoo Castle£21.86955 rev
Britik Toys for 3-8 Year Old Boys Pop Up Truck Car Tent Kids Play Tent
Britik£16.241,176 rev
Dolu My First Garden Slide Medium for Kids For Children From 2 Years Blue Ladder and GreenSlope Foldable for Indoor or Outdoor Use Toddler Climbing Slide Indoor Slide Kids Outdoor Play Equipment
DOLU£19.04525 rev
Qukir Bowling Set Kids Toys for 2 3 4 Year Old Boy Girl Gift for 1-6 Year Olds Boys Toys Age 3-5 Toddler Toys Kids Toys Age 2-6 Outdoor Toy for 1-3 Year Old Learning Toy for 2 Year Old Kid Gifts
Qukir£13.82630 rev
Trending
90-day click momentum
Toddler Toys - Splash Pad 68/170cm Sprinkler & Splash Play Mat for Toddlers Dogs Inflatable Outdoor Sprinkler Pad Wading Pool with 5 Patches for Kids Age 3+ Water Toys for Summer Garden Beach
MOZOOSON£18.334.3★
LINFUN KIDS Kids Gardening Tools Set Garden Planting Tools Beach Toy with Watering Can and Shovel for Boys Girls
LINFUN KIDS£15.644.2★
KandyToys Sand and Water Table with Lid and Accessories - Kids Outdoor Play Garden Sandpit
KandyToys£13.084.0★
SLOOSH Bubble Lawn Mower Toddler Toys for Kids Bubble Machine Summer Outdoor Push Toy Games Backyard Garden Outside Play Toddlers Preschool Boys Girls Birthday Gifts (Blue)
Sloosh£20.364.4★
Toyrific Quoits Set Plastic Ring Toss Game for Kids Outdoor Use
Toyrific£5.214.0★
What buyers say about outdoor toys for 2 year olds
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for toddler”
“Decent quality for the money”
“Good value for money”
“Vivid colours”
“Good size”
“Quick and easy”
“it is easily wiped away with a baby wipe or washing hands”
“It is sturdy”
“Lovely little gift that is great for my toddler”
“Theyre very durable”
What buyers complain about
“Poor quality”
“they break easily”
“Flimsy”
“Not fit for purpose”
“Wont turn on”
“Box was broken as well as a few chalks”
“a bit of a dangerous design at the moment”
“Not worth the price paid”
“No accessories”
“The hose connection is poor and not compatible and we could not make it fit”
Top return reasons
Common questions
- Is outdoor toys for 2 year olds profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 14 tracked products. 90-day search growth is +13.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the outdoor toys for 2 year olds niche?
- 14 brands and 40 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in outdoor toys for 2 year olds?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.4%.
- When does demand for outdoor toys for 2 year olds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 10.5× the quietest.
- What does it cost to enter the outdoor toys for 2 year olds niche?
- Listings span £2.96–£23.90; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.