Outdoor Toys for 2 Year Olds
FailShoppers spend only $14K a year here, so Outdoor Toys for 2 Year Olds is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £14K/yr60K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 70%top-5 click share · 14 brands · 40 sellers
Flapen Score
Outdoor Toys for 2 Year Olds against its category
The dotted line is the Toys & Games average. Past it, Outdoor Toys for 2 Year Olds is stronger. Inside it, weaker.
Market
The Outdoor Toys for 2 Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Outdoor Toys for 2 Year Olds 60K times last year and spent an estimated £14K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £14Ka year
- Peak month
- April10.5× the quietest month
- Top search term
- outdoor toys for 2 year olds33K searches a year
02 · Price
A sale here is worth £15.02.
Listings sell for £15.02 on average, from £2.96 to £23.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £15.02 that is £0 to £2K a year per listing.
- Average price
- £15.02inside the $15 to $100 sweet spot
- Price range
- £2.96–£23.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #9 within Arts & Crafts. It carries 1,655 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 2.6%
- Average rank
- #9in Arts & Crafts
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,655per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Outdoor Toys for 2 Year Olds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 2,577
- Age
- 7y ago

Ram Lawn Bubble Mower Push Along Toy Lawnmower For Kids And Toddlers With Bubble Machine Soapy Solution Included
- Price
- £8.20
- Rating
- 3.9/5
- Reviews
- 548
- Age
- 5y ago

KandyToys Sand and Water Table with Lid and Accessories - Kids Outdoor Play Garden Sandpit
- Price
- £13.08
- Rating
- 4.0/5
- Reviews
- 3,418
- Age
- 11y ago

Galt 20 Giant Chalks - Extra Large Childrens Chunky Pavement Chalks
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 2,434
- Age
- 7y ago

Qukir Bowling Set Kids Toys for 2 3 4 Year Old Boy Girl Gift for 1-6 Year Olds Boys Toys Age 3-5 Toddler Toys Kids Toys Age 2-6 Outdoor Toy for 1-3 Year Old Learning Toy for 2 Year Old Kid Gifts
- Price
- £13.82
- Rating
- 4.2/5
- Reviews
- 630
- Age
- 3y ago
Trending
90-day click momentum
Toddler Toys - Splash Pad 68/170cm Sprinkler & Splash Play Mat for Toddlers Dogs Inflatable Outdoor Sprinkler Pad Wading Pool with 5 Patches for Kids Age 3+ Water Toys for Summer Garden Beach
- Price
- £18.33
- Rating
- 4.3/5
- Reviews
- 1,654
- Age
- 6y ago

LINFUN KIDS Kids Gardening Tools Set Garden Planting Tools Beach Toy with Watering Can and Shovel for Boys Girls
- Price
- £15.64
- Rating
- 4.2/5
- Reviews
- 154
- Age
- 5y ago

KandyToys Sand and Water Table with Lid and Accessories - Kids Outdoor Play Garden Sandpit
- Price
- £13.08
- Rating
- 4.0/5
- Reviews
- 3,418
- Age
- 11y ago

SLOOSH Bubble Lawn Mower Toddler Toys for Kids Bubble Machine Summer Outdoor Push Toy Games Backyard Garden Outside Play Toddlers Preschool Boys Girls Birthday Gifts (Blue)
- Price
- £20.36
- Rating
- 4.4/5
- Reviews
- 3,698
- Age
- 1y ago

Toyrific Quoits Set Plastic Ring Toss Game for Kids Outdoor Use
- Price
- £5.21
- Rating
- 4.0/5
- Reviews
- 2,841
- Age
- 13y ago
Newest
by launch date
SLOOSH Bubble Lawn Mower Toddler Toys for Kids Bubble Machine Summer Outdoor Push Toy Games Backyard Garden Outside Play Toddlers Preschool Boys Girls Birthday Gifts (Blue)
- Price
- £20.36
- Rating
- 4.4/5
- Reviews
- 3,698
- Age
- 1y ago

Lehoo Castle Stepping Stones for Kids Rubber Base Balance Sensory Toy 2+
- Price
- £21.86
- Rating
- 4.6/5
- Reviews
- 955
- Age
- 2y ago

Britik Toys for 3-8 Year Old Boys Pop Up Truck Car Tent Kids Play Tent
- Price
- £16.24
- Rating
- 4.4/5
- Reviews
- 1,176
- Age
- 2y ago

Dolu My First Garden Slide Medium for Kids For Children From 2 Years Blue Ladder and GreenSlope Foldable for Indoor or Outdoor Use Toddler Climbing Slide Indoor Slide Kids Outdoor Play Equipment
- Price
- £19.04
- Rating
- 4.4/5
- Reviews
- 525
- Age
- 2y ago

Qukir Bowling Set Kids Toys for 2 3 4 Year Old Boy Girl Gift for 1-6 Year Olds Boys Toys Age 3-5 Toddler Toys Kids Toys Age 2-6 Outdoor Toy for 1-3 Year Old Learning Toy for 2 Year Old Kid Gifts
- Price
- £13.82
- Rating
- 4.2/5
- Reviews
- 630
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
40
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
26%
- Eocolz39%
- RAM ONLINE12%
- KandyToys8%
- Galt6%
- Qukir5%
- Lehoo Castle4%
Demand
Outdoor Toys for 2 Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 10.5×
Search terms
Top Outdoor Toys for 2 Year Olds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor toys for 2 year olds33K/yr
- outdoor toys for toddlers12K/yr
- garden toys for 2 year olds8K/yr
- outdoor toys for 3 year olds7K/yr
- outdoor toys for 3+ year olds778/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Toys for 2 Year Olds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Cheap low quality
Poor quality and flimsy
they break easily
Stopped working after a few weeks
Broken
Flimsy
Little flimsy
Not too sturdy
Not fit for purpose
much bigger than expected
Really small
Wont turn on
doesnt work
Doesn't work well
Love
Fun for toddler
Great toy
Great fun
Decent quality for the money
Chalks were great quality
Amazing quality
Good value for money
Good value for money
Good value
Vivid colours
Beautiful colours
Nice colours
Good size
Good size for kids
it is true to size
Return
0.4% Return rate 42% Fixable by listing
Not fit for purpose
much bigger than expected
Really small
Wont turn on
doesnt work
Doesn't work well
Poor quality
Cheap low quality
Poor quality and flimsy
Box was broken as well as a few chalks
Item defective and DOES NOT WORK
Flimsy
Little flimsy
Not too sturdy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Toys for 2 Year Olds questions
Answered from the same tracked data.









