Othello Board Game
FailThe top 5 brands take 100% of clicks, so Othello Board Game is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £24K/yr36K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 33 sellers
Flapen Score
Othello Board Game against its category
The dotted line is the Toys & Games average. Past it, Othello Board Game is stronger. Inside it, weaker.
Market
The Othello Board Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Othello Board Game 36K times last year and spent an estimated £24K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £24Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- othello board game29K searches a year
02 · Price
A sale here is worth £12.14.
Listings sell for £12.14 on average, from £7.19 to £18.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £12.14 that is £3K to £6K a year per listing.
- Average price
- £12.14under the $15 to $100 sweet spot
- Price range
- £7.19–£18.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #868 within Games & Accessories. It carries 617 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #868in Games & Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 617per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Othello Board Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ideal Othello Classic Game: A minute to learn One Colour One Size
- Price
- £16.50
- Rating
- 4.7/5
- Reviews
- 2,921
- Age
- 14y ago

Ideal | John Adams Othello No Lose Pieces Nylon One Size
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 687
- Age
- 12y ago

Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago

John Adams Ideal Othello On the Move travel game: A minute to learn a lifetime to master Family Strategy Game For 2 Players Ages 7+ Multicolor
- Price
- £9.42
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 13y ago

TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 5y ago
Trending
90-day click momentum
Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago

John Adams Ideal Othello On the Move travel game: A minute to learn a lifetime to master Family Strategy Game For 2 Players Ages 7+ Multicolor
- Price
- £9.42
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 13y ago

KOKOSUN Reversi Travel Board Game Set -20 Centimeters Magnetic Folding Strategy Board Game set Family Fun Game Gift for Kids/Adults
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 5y ago

Ideal | John Adams Othello No Lose Pieces Nylon One Size
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 687
- Age
- 12y ago
Newest
by launch date
Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago

KOKOSUN Reversi Travel Board Game Set -20 Centimeters Magnetic Folding Strategy Board Game set Family Fun Game Gift for Kids/Adults
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

KOKOSUN Reversi Board Game Mini Set -7.9 With Magnetic Folding Board Family Fun Game Toys for Kids/Adults
- Price
- £7.19
- Rating
- 4.3/5
- Reviews
- 368
- Age
- 4y ago

TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang
- Price
- £12.05
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 5y ago

Ideal | John Adams Othello No Lose Pieces Nylon One Size
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 687
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Ideal73%
- SAJTOX13%
- KOKOSUN8%
- TOYANDONA6%
- Open — no brand owns it (0%)
Demand
Othello Board Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Reviews and returns
What reviews say buyers love and hate about Othello Board Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit fiddly
Love
great game for all ages
Great fun playing with my 10 year old
Great game
good the counters fit in their own grooves
Made a great Christmas present
Easy to learn
Good quality
Good product
Return
1.0% Return rate 48% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Othello Board Game questions
Answered from the same tracked data.









