Is othello board game profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (34/100).

How competitive is the othello board game niche?

4 brands and 33 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in othello board game?

Top complaints mined from reviews: Ease Of Use. The return rate is 1.0%.

When does demand for othello board game peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.9× the quietest.

What does it cost to enter the othello board game niche?

Listings span £7.19–£18.29; the average listing price is £12.14 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.

othello board game

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Good617

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.14

avg listing price — sweet spot $15–$100

Price range

Okay£7.19–£18.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Market size

Bad£24K

£24K/yr · 36K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, othello board game is a £24K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

othello board game market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: £30K–£36K; units × avg price
Conversion rate: 5.5%
Avg BSR: #868
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Ideal73%
SAJTOX13%
KOKOSUN8%
TOYANDONA6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Open Trend

Top othello board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ideal Othello Classic Game: A minute to learn One Colour One Size

Ideal£16.504.7★2,921 rev

Ideal | John Adams Othello No Lose Pieces Nylon One Size

Ideal£14.324.4★687 rev

Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play

SAJTOX£18.294.4★17 rev

John Adams Ideal Othello On the Move travel game: A minute to learn a lifetime to master Family Strategy Game For 2 Players Ages 7+ Multicolor

Ideal£9.424.3★278 rev

TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang

TOYANDONA£12.054.1★26 rev

Newest

by launch date

Othello Classic Strategy Board Game Full Set for Two Players Perfect for Family Game Nights and Competitive Play

SAJTOX£18.2917 rev

11mo ago

KOKOSUN Reversi Travel Board Game Set -20 Centimeters Magnetic Folding Strategy Board Game set Family Fun Game Gift for Kids/Adults

KOKOSUN£7.2322 rev

1y ago

KOKOSUN Reversi Board Game Mini Set -7.9 With Magnetic Folding Board Family Fun Game Toys for Kids/Adults

KOKOSUN£7.19368 rev

4y ago

TOYANDONA 1 Set Magnetic Board Game Toys Reversi Game Draughts Board Game Set Folding Travel Games Black White Gobang

TOYANDONA£12.0526 rev

5y ago

Ideal | John Adams Othello No Lose Pieces Nylon One Size

Ideal£14.32687 rev

12y ago

What buyers say about othello board game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience42%

“great game for all ages”

Size-Overall17%

“good the counters fit in their own grooves”

Gifting Purpose17%

“Made a great Christmas present”

Ease Of Use8%

“Easy to learn”

Quality-Overall8%

“Good quality”

Portability8%

“This is great for a portable game”

What buyers complain about

Ease Of Use100%

“A bit fiddly”

Top return reasons

Size-Overall48%

Defective Material/Parts9%

Storage Capacity9%

Quality-Overall9%

Magnetic Strength/Adsorption7%

Value For Money7%

Functionality-Overall7%

Grip3%

Portability2%

Common questions

Is othello board game profitable to sell on Amazon United Kingdom?: The niche generates £24K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (34/100).
How competitive is the othello board game niche?: 4 brands and 33 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in othello board game?: Top complaints mined from reviews: Ease Of Use. The return rate is 1.0%.
When does demand for othello board game peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the othello board game niche?: Listings span £7.19–£18.29; the average listing price is £12.14 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.