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Othello Board Game

Fail

The top 5 brands take 100% of clicks, so Othello Board Game is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£24K/yr36K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
92%top-5 click share · 4 brands · 33 sellers

Flapen Score

Othello Board Game against its category

The dotted line is the Toys & Games average. Past it, Othello Board Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Othello Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Othello Board Game 36K times last year and spent an estimated £24K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
5.5%
Market size, estimated
£24Ka year
Peak month
December6.9× the quietest month
Top search term
othello board game29K searches a year

02 · Price

A sale here is worth £12.14.

Listings sell for £12.14 on average, from £7.19 to £18.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £12.14 that is £3K to £6K a year per listing.

Average price
£12.14under the $15 to $100 sweet spot
Price range
£7.19–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #868 within Games & Accessories. It carries 617 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#868in Games & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
617per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Othello Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Ideal73%
  • SAJTOX13%
  • KOKOSUN8%
  • TOYANDONA6%
  • Open — no brand owns it (0%)

Demand

Othello Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Reviews and returns

What reviews say buyers love and hate about Othello Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use100%−0.28

A bit fiddly

Love

Fun/Entertainment Experience42%+3.11

great game for all ages

Great fun playing with my 10 year old

Great game

Size-Overall17%+0.93

good the counters fit in their own grooves

Gifting Purpose17%−0.32

Made a great Christmas present

Ease Of Use8%−0.28

Easy to learn

Quality-Overall8%+0.43

Good quality

Good product

Return

1.0% Return rate 48% Fixable by listing

Size-Overall48%█▆▅▃▁▁
Defective Material/Parts9%▁▁█▁▁▁
Storage Capacity9%▁█▁▁▁▁
Quality-Overall9%▁▂▁▁▁█
Magnetic Strength/Adsorption7%

FAQ

Common Othello Board Game questions

Answered from the same tracked data.