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Ork

Fail

The top 5 brands take 100% of clicks, so Ork is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£36K/yr86K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
39%top-5 click share · 4 brands · 60 sellers

Flapen Score

Ork against its category

The dotted line is the Toys & Games average. Past it, Ork is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ork market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ork 86K times last year and spent an estimated £36K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
1.2%
Market size, estimated
£36Ka year
Top search term
warhammer 40k orks34K searches a year

02 · Price

A sale here is worth £35.92.

Listings sell for £35.92 on average, from £10.97 to £85.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £35.92 that is £0 to £4K a year per listing.

Average price
£35.92inside the $15 to $100 sweet spot
Price range
£10.97–£85.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #763 within Games & Accessories. It carries 152 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
80%
Out of stock, average day
8.9%
Average rank
#763in Games & Accessories
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ork products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 90%

Open market

0%

  • Games Workshop84%
  • Warhammer14%
  • The Army Painter1%
  • AAA Merchandise1%
  • Open — no brand owns it (0%)

Demand

Ork search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Ork search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warhammer 40k orks34K/yr
  • orks 40k20K/yr
  • warhammer orks15K/yr
  • orks8K/yr
  • ork8K/yr

Reviews and returns

What reviews say buyers love and hate about Ork

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall39%

Fantastic high quality full of detail as you would expect from gamesworkshop

Good quality

Good quality product from GW

Design-Overall22%

Good models, lots of options

Value For Money11%

Decent value for the set with a noticeable discount over buying the individual units

Great value for the best

well worth it in the end

Collectibles11%

Nice kit always good stuff from,GW

Fun/Entertainment Experience11%

He's really enjoyed it

Return

0.2% Return rate 43% Fixable by listing

Size-Overall36%▁▅██▁█
Gifting Purpose29%▁▇▁▁█▁
Defective Material/Parts14%█▁▁▁▁▁
Quality-Overall11%▁▁▁▁█▁
Advertised Vs Actual Product7%

FAQ

Common Ork questions

Answered from the same tracked data.