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Ork

brand-locked demand (top 5 brands take 100% of clicks) — Ork doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 9Growth 49Conversion 15Competition 76Returns 99Price range 91Avg price 95Brand share 0Review moat 92Quality gap 16
This niche Category average

Is Ork profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ork is a £36K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Ork: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.0% over the last 90 days and 1.2% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr1K
Search volume / yr+19.0%86K
Conversion rate1.2%
Avg price£35.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 60
Top-5 product click share39%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement6%
New entrants (1y)4· 2 succeeded
Avg rating4.7★
Avg reviews152

Top Ork products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 90%

Open market

0%

  • Games Workshop84%
  • Warhammer14%
  • The Army Painter1%
  • AAA Merchandise1%
  • Open — no brand owns it (0%)

Ork demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR1.2%Products35Brands4Top 5 Brands100%OOS Rate8.9%Rating4.7★Reviews152Avg BSR#763
2K2KSpike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Ork search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • warhammer 40k orks34K/yr
  • orks 40k20K/yr
  • warhammer orks15K/yr
  • orks8K/yr
  • ork8K/yr

What reviews say buyers love and hate about Ork

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall39%

Fantastic high quality full of detail as you would expect from gamesworkshop

Design-Overall22%

Good models, lots of options

Value For Money11%

Decent value for the set with a noticeable discount over buying the individual units

Collectibles11%

Nice kit always good stuff from,GW

Fun/Entertainment Experience11%

He's really enjoyed it

Ork return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Gifting Purpose
29%
3Defective Material/Parts
14%
4Quality-Overall
11%
5Advertised Vs Actual Product
7%

Common Ork questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ork 47/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +19.0% over the last 90 days.
Ork sells for £35.92 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.97–£85.12. The average incumbent carries 152 reviews — the moat a new listing must climb.