Is optimus prime profitable to sell on Amazon United Kingdom?

The niche generates £75K/yr across 36 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (44/100).

How competitive is the optimus prime niche?

6 brands and 172 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in optimus prime?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for optimus prime peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the optimus prime niche?

Listings span £6.42–£103.85; the average listing price is £29.71 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.

optimus prime

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£29.71

avg listing price — sweet spot $15–$100

Price range

Great£6.42–£103.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good501.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£75K

£75K/yr · 246K searches

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, optimus prime is a £75K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

optimus prime market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £89K–£119K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,019
Page quality: 0%
Prime: 89%
Sponsored: 36%
Out of stock: 3.1%
Avg brand age: 29 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

6 falling

Sellers

172

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

Transformers83%
YOLOPARK11%
BLOKEES3%
LEGO1%
DULONIME1%
NT Labs1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top optimus prime search terms

optimus prime85K/yr -7.3%0.9% conv.
optimus prime transformer toy66K/yr -35.0%2.0% conv.
transformers optimus prime41K/yr -15.0%0.7% conv.
transformers toys optimus prime13K/yr -19.1%1.1% conv.
transformers studio series optimus prime8K/yr -20.6%0.4% conv.
optimus prime figure7K/yr -13.4%0.3% conv.
optimus prime toy8K/yr -33.2%1.4% conv.
optimus4K/yr +4.0%1.6% conv.
transformer optimus prime5K/yr -7.4%1.9% conv.
transformers studio series 86 optimus prime4K/yr -14.3%0.0% conv.

All search terms

Top optimus prime products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Transformers: Generations Power of the Primes Leader Evolution Optimus Prime

Transformers£35.274.4★613 rev

Transformers Prime Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+

Transformers£15.313.9★96 rev

Transformers Smash Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+

Transformers£24.414.4★79 rev

Transformers Studio Series Leader Class Age of Extinction Optimus Prime Action Figure

Transformers£33.674.6★638 rev

Transformers: Rise of the Beasts Beast-Mode Optimus Prime

Transformers£25.124.4★10 rev

Newest

by launch date

Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up

Transformers£79.07735 rev

4mo ago

YOLOPARK Optimus Prime Transformer Toys AMK MINI WAVE3 Series Dark of the Moon Action Figure 12 CM Highly Articulated Model Kit with 2 Energy Swords Birthday for Kids Age 8 and Up

YOLOPARK£10.446 rev

5mo ago

Transformers Smash Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+

Transformers£24.4179 rev

7mo ago

Transformers Prime Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+

Transformers£15.3196 rev

7mo ago

Blokees Transformers Classic Class: 21 Jet Wing Optimus Prime 71187

BLOKEES£31.6637 rev

8mo ago

What buyers say about optimus prime

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Great value for money”

Quality-Overall18%

“Looks good, easy transformation”

Fun/Entertainment Experience11%

“Some fun features”

Gifting Purpose10%

“Good present”

Design-Overall6%

“The accessories are top-notch too”

Color5%

“with cartoon-accurate colours and deco”

Advertised Vs Actual Product4%

“looks exactly like the picture”

Size-Overall2%

“He's amazing big figure”

Collectibles2%

“I will be collecting them all as they are great for price”

Ease Of Use2%

“easy to use”

What buyers complain about

Value For Money22%

“these things are way too expensive”

Size-Overall17%

“very small”

Quality-Overall13%

“The quality of plastic is bad”

Strength11%

“feels flimsy like a toy that meant to be £12”

Instructions/User Manual/Troubleshooting7%

“this wasn't shown in the instructions so I can only assume this aswell wasn't made properly”

Advertised Vs Actual Product6%

“pictures seems deceiving”

Material Quality4%

“Feels cheap and was broken within an hour”

Shape/Style2%

“affects the overall silhouette a bit”

Assembly/Installation2%

“while assembly can bit a bit fiddly”

Top return reasons

Size-Overall37%

Value For Money12%

Defective Material/Parts10%

Gifting Purpose7%

Quality-Overall7%

Functionality-Overall6%

Assembly/Installation4%

Mechanism Issues2%

Durability2%

Leak-Proof2%

Common questions

Is optimus prime profitable to sell on Amazon United Kingdom?: The niche generates £75K/yr across 36 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (44/100).
How competitive is the optimus prime niche?: 6 brands and 172 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in optimus prime?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.6%.
When does demand for optimus prime peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the optimus prime niche?: Listings span £6.42–£103.85; the average listing price is £29.71 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.