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Optimus Prime

Fail

The top 5 brands take 99% of clicks, so Optimus Prime is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£75K/yr246K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
39%top-5 click share · 6 brands · 172 sellers

Flapen Score

Optimus Prime against its category

The dotted line is the Toys & Games average. Past it, Optimus Prime is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Optimus Prime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Optimus Prime 246K times last year and spent an estimated £75K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
1.0%
Market size, estimated
£75Ka year
Peak month
December3.4× the quietest month
Top search term
optimus prime85K searches a year

02 · Price

A sale here is worth £29.71.

Listings sell for £29.71 on average, from £6.42 to £103.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £29.71 that is £0 to £3K a year per listing.

Average price
£29.71inside the $15 to $100 sweet spot
Price range
£6.42–£103.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,019 within Play Figures. It carries 502 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
89%
Out of stock, average day
3.1%
Average rank
#1,019in Play Figures
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
502per listing
Listings tracked
36

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Optimus Prime products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

172

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 86%

Open market

0%

  • Transformers83%
  • YOLOPARK11%
  • BLOKEES3%
  • LEGO1%
  • DULONIME1%
  • NT Labs1%
  • Open — no brand owns it (0%)

Demand

Optimus Prime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Optimus Prime search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • optimus prime85K/yr
  • optimus prime transformer toy66K/yr
  • transformers optimus prime41K/yr
  • transformers toys optimus prime13K/yr
  • transformers studio series optimus prime8K/yr
  • optimus prime figure7K/yr
  • optimus prime toy8K/yr
  • optimus4K/yr
  • transformer optimus prime5K/yr
  • transformers studio series 86 optimus prime4K/yr

Reviews and returns

What reviews say buyers love and hate about Optimus Prime

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
22%of negative reviews mention “Value For Money”
1.6%of orders come back
“these things are way too expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Optimus Prime questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data