Optimus Prime
FailThe top 5 brands take 99% of clicks, so Optimus Prime is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £75K/yr246K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 39%top-5 click share · 6 brands · 172 sellers
Flapen Score
Optimus Prime against its category
The dotted line is the Toys & Games average. Past it, Optimus Prime is stronger. Inside it, weaker.
Market
The Optimus Prime market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Optimus Prime 246K times last year and spent an estimated £75K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £75Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- optimus prime85K searches a year
02 · Price
A sale here is worth £29.71.
Listings sell for £29.71 on average, from £6.42 to £103.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £29.71 that is £0 to £3K a year per listing.
- Average price
- £29.71inside the $15 to $100 sweet spot
- Price range
- £6.42–£103.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,019 within Play Figures. It carries 502 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 89%
- Out of stock, average day
- 3.1%
- Average rank
- #1,019in Play Figures
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 502per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 5 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Optimus Prime products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Transformers: Generations Power of the Primes Leader Evolution Optimus Prime
- Price
- £35.27
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 8y ago

Transformers Prime Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+
- Price
- £15.31
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 7mo ago

Transformers Smash Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+
- Price
- £24.41
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 7mo ago

Transformers Studio Series Leader Class Age of Extinction Optimus Prime Action Figure
- Price
- £33.67
- Rating
- 4.6/5
- Reviews
- 638
- Age
- 1y ago

Transformers: Rise of the Beasts Beast-Mode Optimus Prime
- Price
- £25.12
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
YOLOPARK Optimus Prime Transformer Toys AMK MINI WAVE3 Series Dark of the Moon Action Figure 12 CM Highly Articulated Model Kit with 2 Energy Swords Birthday for Kids Age 8 and Up
- Price
- £10.44
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
- Price
- £79.07
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 4mo ago

Transformers Pyjamas | Bumblebee And Optimus Prime Boys Pyjamas | Long Sleeve Boys Pyjama Sets | Black | 6-7 Years
- Price
- £11.56
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 2y ago

Transformers Sweatshirt And Jogger | Boys Sweatshirt And Joggers | Optimus Prime Co Ord | Boys Joggers Co Ords | Blue 5-6 Years
- Price
- £14.83
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

Transformers Toys Studio Series Voyager Class Rise of the Beasts 102 Optimus Prime 6.5-inch Converting Action Figure 8+
- Price
- £59.00
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 1y ago
Newest
by launch date
Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
- Price
- £79.07
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 4mo ago

YOLOPARK Optimus Prime Transformer Toys AMK MINI WAVE3 Series Dark of the Moon Action Figure 12 CM Highly Articulated Model Kit with 2 Energy Swords Birthday for Kids Age 8 and Up
- Price
- £10.44
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Transformers Smash Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+
- Price
- £24.41
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 7mo ago

Transformers Prime Changers Optimus Prime Action Figure Changes from Robot Toy to Truck Toy Ages 6+
- Price
- £15.31
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 7mo ago

Blokees Transformers Classic Class: 21 Jet Wing Optimus Prime 71187
- Price
- £31.66
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
172
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
39%
Top 20: 86%
Open market
0%
- Transformers83%
- YOLOPARK11%
- BLOKEES3%
- LEGO1%
- DULONIME1%
- NT Labs1%
- Open — no brand owns it (0%)
Demand
Optimus Prime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Optimus Prime search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- optimus prime85K/yr
- optimus prime transformer toy66K/yr
- transformers optimus prime41K/yr
- transformers toys optimus prime13K/yr
- transformers studio series optimus prime8K/yr
- optimus prime figure7K/yr
- optimus prime toy8K/yr
- optimus4K/yr
- transformer optimus prime5K/yr
- transformers studio series 86 optimus prime4K/yr
Reviews and returns
What reviews say buyers love and hate about Optimus Prime
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these things are way too expensive
so he's definitely overpriced at full retail
Not worth the price
very small
The product is tiny
much smaller then expected
The quality of plastic is bad
Not good quality
Quality questionable as well
feels flimsy like a toy that meant to be £12
Fragile
this wasn't shown in the instructions so I can only assume this aswell wasn't made properly
Love
Great value for money
Great price very happy
Great toy, best price
Looks good, easy transformation
Good quality
Good product
Some fun features
was great fun to build
Great toy
Good present
Birthday gift
Birthday present
The accessories are top-notch too
Another great build by Lego
The detail is amazing
Return
1.6% Return rate 41% Fixable by listing
very small
The product is tiny
much smaller then expected
these things are way too expensive
so he's definitely overpriced at full retail
Not worth the price
The quality of plastic is bad
Not good quality
Quality questionable as well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Optimus Prime questions
Answered from the same tracked data.









